While black tea will continue to dominate retail demand in Chile over the forecast period, fruit/herbal tea is predicted to be the strongest performer in volume growth terms. The only other positive performer, albeit less dynamic, is likely to be other tea, which comprises varieties such as white, rooibos, and oolong.
Demand for tea is expected to rise over the forecast period through both retail and foodservice, although the latter is unlikely to see a full recovery to pre-pandemic volume sales levels until 2024. One hindrance to a more dynamic performance for the category is the popularity of yerba mate (other plant-based hot drinks), which is expected to maintain strong growth over the forecast period and attract some traditional tea drinkers with the offer of new flavours, in addition to promoted health properties that can compete with tea.
Like all hot drinks categories in Chile, tea suffered from the closure of foodservice establishments in 2020 as a result of the pandemic, before experiencing rising demand in 2021 with the partial reopening of local society as restrictions eased. Nevertheless, demand for tea through this channel has fluctuated in 2022, despite the greater return to normality, which is likely to be linked to rising price sensitivity and Chileans reducing non-essential expenditure.
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Understand the latest market trends and future growth opportunities for the Tea industry in Chile with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.See All of Our Definitions
This report originates from Passport, our Tea research and analysis database.
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