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Country Report

Tea in

Tea in Chile

16 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Other varieties of tea will gain momentum and relevance at the expense of more-traditional tea

It is expected that the surge in flavour diversity, rare mixes and superior-quality packaging will continue its expansion to the detriment of traditional tea. Indeed, growing demand for black speciality tea, green tea and other hot tea varieties will enhance the gradual premiumisation trend towards higher-quality products with added health properties.

Chile’s ageing society will boost demand for tea offering health benefits

Thanks to rising health-awareness in Chile, consumers will keep welcoming alternatives to traditional tea such as black standard tea. Over the forecast period, Chile’s ageing society will boost demand for tea offering health benefits and functional attributes, especially because in the country tea is regarded as a naturally healthy beverage.

Product diversification is the main growth driver in a highly mature and saturated category

In the forecast period, product diversification will gain ground and will trigger the launch of new sophisticated flavours and varieties, at the expense of more traditional tea varieties. Hence manufacturers will be likely to capitalise on the premiumisation and health and wellness trends by launching new sophisticated flavours.

COMPETITIVE LANDSCAPE

Thanks to its long-lasting Supremo brand, Cambiaso Hermanos SAC maintains its leadership

The key success factors of Cambiaso Hermanos lie in its well-positioned flagship brand, Supremo, which enjoys being a long-standing tradition among Chilean customers and is positioned in the mid-priced segment. By offering different product lines, Supremo covers different price segments ranging from mass-market to gourmet and premium segments.

Multinational player Unilever Chile Foods Ltda ranks second

Multinational player Unilever Chile Foods Ltda ranked second in 2017, due to its extensive brand portfolio, which includes Lipton and Club and covers black, green, fruit/herbal and other tea. Thanks to its flagship brand, Lipton, which offers an extensive range of tea varieties, the company was present in black, green, fruit/herbal and other tea.

Strong marketing campaigns and product innovations are key factors

Tea players have undertaken various in-store promotions (trade marketing actions), marketing campaigns based on advertising on social media and other traditional means of communication. Players have also kept investing in new packaging with distinctive colours and new designs, and have introduced new flavours – rare blends for instance.

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Tea Market Sample Report Tea Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Tea industry in Chile with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tea industry in Chile, our research will save you time and money while empowering you to make informed, profitable decisions.

The Tea in Chile market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tea in Chile?
What are the major brands in Chile?
Is loose leaf tea available in Chile?
Is there a shift from unpackaged to packaged tea in Chile?
Is there a market for tea pods in Chile?
What is the market size for different tea flavors (green tea, black tea, herbal tea, etc.) in Chile?
How are market trends changing in flavours/types for fruit/herbal and other tea?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

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Tea in Chile - Category analysis

HEADLINES

PROSPECTS

Other varieties of tea will gain momentum and relevance at the expense of more-traditional tea

Chile’s ageing society will boost demand for tea offering health benefits

Product diversification is the main growth driver in a highly mature and saturated category

COMPETITIVE LANDSCAPE

Thanks to its long-lasting Supremo brand, Cambiaso Hermanos SAC maintains its leadership

Multinational player Unilever Chile Foods Ltda ranks second

Strong marketing campaigns and product innovations are key factors

CATEGORY DATA

Table 1 Retail Sales of Tea by Category: Volume 2012-2017
Table 2 Retail Sales of Tea by Category: Value 2012-2017
Table 3 Retail Sales of Tea by Category: % Volume Growth 2012-2017
Table 4 Retail Sales of Tea by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Tea: % Retail Value 2013-2017
Table 6 LBN Brand Shares of Tea: % Retail Value 2014-2017
Table 7 Forecast Retail Sales of Tea by Category: Volume 2017-2022
Table 8 Forecast Retail Sales of Tea by Category: Value 2017-2022
Table 9 Forecast Retail Sales of Tea by Category: % Volume Growth 2017-2022
Table 10 Forecast Retail Sales of Tea by Category: % Value Growth 2017-2022

Hot Drinks in Chile - Industry Overview

EXECUTIVE SUMMARY

Overall steady value growth is posted despite a slowing economy

Fresh coffee gains momentum and boosts overall growth

Nestlé Chile SA continues to lead hot drinks

In 2017 there is a slower rate of product innovation compared with 2015 and 2016

Although it is a mature market, hot drinks is expected to record growth

MARKET DATA

Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2012-2017
Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2012-2017
Table 13 Retail Sales of Hot Drinks by Category: Volume 2012-2017
Table 14 Retail Sales of Hot Drinks by Category: Value 2012-2017
Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2012-2017
Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2012-2017
Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2012-2017
Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2012-2017
Table 19 Total Sales of Hot Drinks by Category: Total Volume 2012-2017
Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2012-2017
Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2013-2017
Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2014-2017
Table 23 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2012-2017
Table 24 Retail Distribution of Hot Drinks by Format: % Volume 2012-2017
Table 25 Retail Distribution of Hot Drinks by Format and Category: % Volume 2017
Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2017-2022
Table 27 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2017-2022
Table 28 Forecast Retail Sales of Hot Drinks by Category: Volume 2017-2022
Table 29 Forecast Retail Sales of Hot Drinks by Category: Value 2017-2022
Table 30 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2017-2022
Table 31 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2017-2022
Table 32 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2017-2022
Table 33 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2017-2022
Table 34 Forecast Total Sales of Hot Drinks by Category: Total Volume 2017-2022
Table 35 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2017-2022

Megatrends

Country Report

Tea in Chile

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Other varieties of tea will gain momentum and relevance at the expense of more-traditional tea

Chile’s ageing society will boost demand for tea offering health benefits

Product diversification is the main growth driver in a highly mature and saturated category

COMPETITIVE LANDSCAPE

Thanks to its long-lasting Supremo brand, Cambiaso Hermanos SAC maintains its leadership

Multinational player Unilever Chile Foods Ltda ranks second

Strong marketing campaigns and product innovations are key factors

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Tea in Chile - Category analysis

HEADLINES

PROSPECTS

Other varieties of tea will gain momentum and relevance at the expense of more-traditional tea

Chile’s ageing society will boost demand for tea offering health benefits

Product diversification is the main growth driver in a highly mature and saturated category

COMPETITIVE LANDSCAPE

Thanks to its long-lasting Supremo brand, Cambiaso Hermanos SAC maintains its leadership

Multinational player Unilever Chile Foods Ltda ranks second

Strong marketing campaigns and product innovations are key factors

CATEGORY DATA

Hot Drinks in Chile - Industry Overview

EXECUTIVE SUMMARY

Overall steady value growth is posted despite a slowing economy

Fresh coffee gains momentum and boosts overall growth

Nestlé Chile SA continues to lead hot drinks

In 2017 there is a slower rate of product innovation compared with 2015 and 2016

Although it is a mature market, hot drinks is expected to record growth

MARKET DATA

SOURCES

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