The most influential Megatrends set to shape the world through 2030, identified by Euromonitor International, help businesses better anticipate market developments and lead change for their industries.
Learn moreEuromonitor addresses your unique questions and challenges across all B2B and B2C industries and geographies through custom, tailor-made research projects, designed to your specific goals.
Learn more16 pages, Feb 2018
US$990Added to Cart
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!
It is expected that the surge in flavour diversity, rare mixes and superior-quality packaging will continue its expansion to the detriment of traditional tea. Indeed, growing demand for black speciality tea, green tea and other hot tea varieties will enhance the gradual premiumisation trend towards higher-quality products with added health properties.
Thanks to rising health-awareness in Chile, consumers will keep welcoming alternatives to traditional tea such as black standard tea. Over the forecast period, Chile’s ageing society will boost demand for tea offering health benefits and functional attributes, especially because in the country tea is regarded as a naturally healthy beverage.
In the forecast period, product diversification will gain ground and will trigger the launch of new sophisticated flavours and varieties, at the expense of more traditional tea varieties. Hence manufacturers will be likely to capitalise on the premiumisation and health and wellness trends by launching new sophisticated flavours.
The key success factors of Cambiaso Hermanos lie in its well-positioned flagship brand, Supremo, which enjoys being a long-standing tradition among Chilean customers and is positioned in the mid-priced segment. By offering different product lines, Supremo covers different price segments ranging from mass-market to gourmet and premium segments.
Multinational player Unilever Chile Foods Ltda ranked second in 2017, due to its extensive brand portfolio, which includes Lipton and Club and covers black, green, fruit/herbal and other tea. Thanks to its flagship brand, Lipton, which offers an extensive range of tea varieties, the company was present in black, green, fruit/herbal and other tea.
Tea players have undertaken various in-store promotions (trade marketing actions), marketing campaigns based on advertising on social media and other traditional means of communication. Players have also kept investing in new packaging with distinctive colours and new designs, and have introduced new flavours – rare blends for instance.
Files are delivered directly into your account within a few minutes of purchase.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.
Delivery: Files are delivered directly into your account within a few minutes of purchase.
Overview
Discover the latest market trends and uncover sources of future market growth for the Tea industry in Chile with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Tea industry in Chile, our research will save you time and money while empowering you to make informed, profitable decisions.
The Tea in Chile market research report includes:
Our market research reports answer questions such as:
Why buy this report?
This industry report originates from Passport, our Hot Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.