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Country Report

Tea in

Tea in Romania

19 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Healthier lifestyles lead to greater appreciation of tea

The performance of tea in 2017 was the result of economic growth and recovery of incomes, leading to growing consumer interest in the potential health benefits of tea. Fruit/herbal tea and green tea represent healthy options.

Unpackaged tea maintains strong popularity

Sales of unpackaged tea (not monitored under this report) remained important in 2017. In this case, the lower price compared to packaged tea is less important as the focus is on the natural content and the recognised health benefits.

Tea in foodservice is on upward trend

The tea culture is poor in Romania, with a lack of tradition for consumption. However, although low in number, foodservice outlets started to increase towards the end of the review period, due to the effects of higher incomes.

COMPETITIVE LANDSCAPE

Domestic producers retain leading positions

Domestic companies led tea in 2017. They relied on effective pricing strategies and dominant positions in the key fruit/herbal tea but also on superior knowledge of the traditional tastes and preferences of Romanian consumers.

Innovation is driven by demand for health and wellness

The economic growth and changes in lifestyle led players to increase investment in new product development in 2016-2017. The focus was on introducing new products, pack sizes and flavour variants under established brands.

Online sales show good potential

Informed consumers sustained the strong development of online sales for tea. Main domestic producers such as Laboratoarele Fares Biovital SRL, Kalpo SRL and Societatea Nationala Plafar SA, operate their own online stores, based on consumers’ knowledge of the products and what they need.

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Tea Market Sample Report Tea Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Tea industry in Romania with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tea industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.

The Tea in Romania market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tea in Romania?
What are the major brands in Romania?
Is loose leaf tea available in Romania?
Is there a shift from unpackaged to packaged tea in Romania?
Is there a market for tea pods in Romania?
What is the market size for different tea flavors (green tea, black tea, herbal tea, etc.) in Romania?
How are market trends changing in flavours/types for fruit/herbal and other tea?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

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Tea in Romania - Category analysis

HEADLINES

PROSPECTS

Healthier lifestyles lead to greater appreciation of tea

Unpackaged tea maintains strong popularity

Tea in foodservice is on upward trend

COMPETITIVE LANDSCAPE

Domestic producers retain leading positions

Innovation is driven by demand for health and wellness

Online sales show good potential

CATEGORY DATA

Table 1 Retail Sales of Tea by Category: Volume 2012-2017
Table 2 Retail Sales of Tea by Category: Value 2012-2017
Table 3 Retail Sales of Tea by Category: % Volume Growth 2012-2017
Table 4 Retail Sales of Tea by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Tea: % Retail Value 2013-2017
Table 6 LBN Brand Shares of Tea: % Retail Value 2014-2017
Table 7 Forecast Retail Sales of Tea by Category: Volume 2017-2022
Table 8 Forecast Retail Sales of Tea by Category: Value 2017-2022
Table 9 Forecast Retail Sales of Tea by Category: % Volume Growth 2017-2022
Table 10 Forecast Retail Sales of Tea by Category: % Value Growth 2017-2022

Hot Drinks in Romania - Industry Overview

EXECUTIVE SUMMARY

Hot drinks records strong growth in 2017

Healthier hot drinks attract consumers’ attention

International companies dominate with comfortable share

Sophistication of demand drives new product development

Hot drinks holds good forecast growth potential

MARKET DATA

Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2012-2017
Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2012-2017
Table 13 Retail Sales of Hot Drinks by Category: Volume 2012-2017
Table 14 Retail Sales of Hot Drinks by Category: Value 2012-2017
Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2012-2017
Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2012-2017
Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2012-2017
Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2012-2017
Table 19 Total Sales of Hot Drinks by Category: Total Volume 2012-2017
Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2012-2017
Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2013-2017
Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2014-2017
Table 23 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2012-2017
Table 24 Retail Distribution of Hot Drinks by Format: % Volume 2012-2017
Table 25 Retail Distribution of Hot Drinks by Format and Category: % Volume 2017
Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2017-2022
Table 27 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2017-2022
Table 28 Forecast Retail Sales of Hot Drinks by Category: Volume 2017-2022
Table 29 Forecast Retail Sales of Hot Drinks by Category: Value 2017-2022
Table 30 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2017-2022
Table 31 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2017-2022
Table 32 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2017-2022
Table 33 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2017-2022
Table 34 Forecast Total Sales of Hot Drinks by Category: Total Volume 2017-2022
Table 35 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2017-2022

Megatrends

Country Report

Tea in Romania

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Healthier lifestyles lead to greater appreciation of tea

Unpackaged tea maintains strong popularity

Tea in foodservice is on upward trend

COMPETITIVE LANDSCAPE

Domestic producers retain leading positions

Innovation is driven by demand for health and wellness

Online sales show good potential

Samples

Overview

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Table of Contents

Tea in Romania - Category analysis

HEADLINES

PROSPECTS

Healthier lifestyles lead to greater appreciation of tea

Unpackaged tea maintains strong popularity

Tea in foodservice is on upward trend

COMPETITIVE LANDSCAPE

Domestic producers retain leading positions

Innovation is driven by demand for health and wellness

Online sales show good potential

CATEGORY DATA

Hot Drinks in Romania - Industry Overview

EXECUTIVE SUMMARY

Hot drinks records strong growth in 2017

Healthier hot drinks attract consumers’ attention

International companies dominate with comfortable share

Sophistication of demand drives new product development

Hot drinks holds good forecast growth potential

MARKET DATA

SOURCES

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