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Learn moreDec 2020
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Tea consumption in Romania still has a cultural barrier, with Romanians traditionally not being tea drinkers. Consumers of tea in the country are typically divided between those who drink tea occasionally for medicinal reasons, and those who are tea connoisseurs – with the latter being a smaller audience, thus resulting in a limited number of premium products.
Tea houses improved their position over the review period, becoming places for socialising and relaxing, along with offering a wider range of speciality teas which are not typically available through standard channels. Other tea, of which sales were negligible in retail over the review period, has taken off in this channel through the contribution of tea houses and tea connoisseurs.
Laboratoarele Fares Biovital SRL maintains its lead in tea in 2020, despite losing small shares, thanks to its top two Fares and Aromfruct brands. The player has a longstanding reputation and tradition in Romania, with a high degree of brand recognition and trust, along with a continuous line of innovations to meet changing trends and meet consumer demands.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Tea industry in Romania with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Tea industry in Romania, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Hot Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.