The growth of tea over the forecast period will be the result of the upward trend towards a healthy lifestyle which is capturing the attention of an increasing number of Romanian consumers. The event of the COVID-19 pandemic was the first to contribute to this trend, with healthy tea seen as a means to increase immunity and better avoid than cure a disease.
Fruit/herbal tea will continue to retain the large majority of sales over the forecast period, due to the perception of such products being natural, readily available, and affordable. Herbal/traditional medicinal teas, made from mixes of or single herbs, with claimed therapeutic results, will also become more notable and targeted towards wellbeing.
With the exception of sophisticated varieties, the majority of mass tea will remain mid-priced and economy, in order to capture the interest of mass consumers who have been affected by the time of economic uncertainty. Modern retailing will continue to retain the largest share in sales, also supported by the growth of private label to appeal to price-sensitive consumers.
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This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.See All of Our Definitions
This report originates from Passport, our Tea research and analysis database.
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