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Learn moreJan 2021
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As the pandemic emerged in Australia and the government introduced a lockdown in March 2020 in an attempt to contain the spread of the virus, many local consumers rushed to supermarkets to stock up on essentials. Tea is a popular beverage to drink in the home, dominating demand compared to foodservice.
Fruit/herbal tea recorded the most impressive performance within the category in 2020, in a continuation of a trend already noted towards the end of the review period. This has been driven by the younger generation entering the herbal segment before moving into black or green tea or by following health and wellness trends.
The competitive landscape of tea in Australia remained fairly consolidated amongst several major players in 2020, with Unilever Australia Ltd and AB Food & Beverages Australia Pty Ltd vying for the leadership with similar value share with their respective brands, Lipton and Twinings. While both players owe their positions to their strength in the dominant black tea, they also have a presence in the smaller areas of the category including fruit/herbal tea and green tea.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Tea industry in Australia with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Tea industry in Australia, our research will save you time and money while empowering you to make informed, profitable decisions.
The Tea in Australia market research report includes:
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Why buy this report?
This industry report originates from Passport, our Hot Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.