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Learn moreDec 2020
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Tea, as a product area, is less affected by COVID-19 than coffee since it is generally consumed in the home, however a downturn in foodservice volume sales is still expected in 2020. Retail sales are expected to perform strongly in value and volume terms given the health benefits associated with tea.
Tea in Cameroon continues to grow in 2020 from a fairly low sales base compared to the more popular coffee. Black tea dominates the category with many middle-aged consumers, women in particular, choosing tea over carbonates and juice as a healthy lifestyle choice.
Unilever strengthens its leadership in tea in Cameroon in 2020, gaining further value share in black tea, fruit/herbal tea and green tea. The player continues to benefit from its long-standing presence in the product area, enjoying strong brand loyalty for Lipton and Lipton Yellow Label Tea, in addition to its “Elephant” Infusion line.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Tea industry in Cameroon with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Tea industry in Cameroon, our research will save you time and money while empowering you to make informed, profitable decisions.
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This industry report originates from Passport, our Hot Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.