Tea will register higher retail volume growth than coffee over the forecast period, though from a significantly smaller base. Fruit/herbal and green tea will register higher volume growth than black tea, as consumers perceive these teas as being healthier and look for functional benefits in their tea consumption.
Herbal teas such as mint and lemongrass will be popular over the forecast period, as consumers ae familiar with these herbs and their benefits. Ginger will also be a popular choice, as it is seen as having multiple health benefits in terms of helping control diabetes, high blood pressure, high cholesterol and also helping sleep.
Consumer lifestyles and habits are changing, which, coupled with the growing population and rising urbanisation, will continue supporting growth in tea. Moreover, the further development of the modern retailing system and consumer foodservice is increasing the availability of tea, allowing a more significant number of consumers to access the product.
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Understand the latest market trends and future growth opportunities for the Tea industry in Cameroon with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Tea
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.
See All of Our DefinitionsThis report originates from Passport, our Tea research and analysis database.
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