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Country Report

Tea in

Tea in Cameroon

14 pages, Mar 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Tea performs well, driven by changing consumer needs

Tea posted a strong performance in 2018. This was the result of changing consumer needs, especially amongst the young population segment.

Natural and caffeine-free products appeal more to health-conscious consumers

Tea sales in Cameroon are driven by long-standing tradition weaved by domestic players like Cameroon Tea Estate (CTE) with its well-known Tole and Ndawara brands. However, another trend has been driving volume and value sales in the category recently, and that is a shift towards healthier products.

Tea expected to grow well in volume over the forecast period

Tea is expected to continue in its robust performance. Value and volume sales growth over the forecast period will be supported by growth in the urban population.

COMPETITIVE LANDSCAPE

In highly competitive landscape, players rely on reputation, quality and availability to ensure consumer loyalty

In the highly competitive tea landscape in Cameroon, manufacturers are managing to maintain a certain level of customer loyalty with a reputation for quality and reliability through availability. In 1918, for example, Lipton and CTE increased their marketing activities in modern retail channels.

International players dominate tea sales

International manufacturers account for the most tea sales in Cameroon. Although some domestic players like CTE have brands that have become household names like Ndawara or Tole tea, they have failed to demonstrate innovation and take advantage of health and wellness trends to attract new consumers.

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Samples

Tea Market Sample Report Tea Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Tea industry in Cameroon with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tea industry in Cameroon, our research will save you time and money while empowering you to make informed, profitable decisions.

The Tea in Cameroon market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tea in Cameroon?
What are the major brands in Cameroon?
Is loose leaf tea available in Cameroon?
Is there a shift from unpackaged to packaged tea in Cameroon?
Is there a market for tea pods in Cameroon?
What is the market size for different tea flavors (green tea, black tea, herbal tea, etc.) in Cameroon?
How are market trends changing in flavours/types for fruit/herbal and other tea?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

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Tea in Cameroon - Category analysis

HEADLINES

PROSPECTS

Tea performs well, driven by changing consumer needs

Natural and caffeine-free products appeal more to health-conscious consumers

Tea expected to grow well in volume over the forecast period

COMPETITIVE LANDSCAPE

In highly competitive landscape, players rely on reputation, quality and availability to ensure consumer loyalty

International players dominate tea sales

CATEGORY DATA

Table 1 Retail Sales of Tea by Category: Volume 2013-2018
Table 2 Retail Sales of Tea by Category: Value 2013-2018
Table 3 Retail Sales of Tea by Category: % Volume Growth 2013-2018
Table 4 Retail Sales of Tea by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Tea: % Retail Value 2014-2018
Table 6 LBN Brand Shares of Tea: % Retail Value 2015-2018
Table 7 Forecast Retail Sales of Tea by Category: Volume 2018-2023
Table 8 Forecast Retail Sales of Tea by Category: Value 2018-2023
Table 9 Forecast Retail Sales of Tea by Category: % Volume Growth 2018-2023
Table 10 Forecast Retail Sales of Tea by Category: % Value Growth 2018-2023

Hot Drinks in Cameroon - Industry Overview

EXECUTIVE SUMMARY

Hot drinks in Cameroon records strong double-digit value growth in 2018

Recent developments in modern retailing boosts growth

Some key players demarcate themselves amidst a fragmented competitive scape

Innovation will boost growth opportunities

Hot drinks will continue to perform strongly

MARKET DATA

Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2013-2018
Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2013-2018
Table 13 Retail Sales of Hot Drinks by Category: Volume 2013-2018
Table 14 Retail Sales of Hot Drinks by Category: Value 2013-2018
Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2013-2018
Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2013-2018
Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2013-2018
Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2013-2018
Table 19 Total Sales of Hot Drinks by Category: Total Volume 2013-2018
Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2013-2018
Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2014-2018
Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2015-2018
Table 23 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2013-2018
Table 24 Retail Distribution of Hot Drinks by Format: % Volume 2013-2018
Table 25 Retail Distribution of Hot Drinks by Format and Category: % Volume 2018
Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2018-2023
Table 27 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2018-2023
Table 28 Forecast Retail Sales of Hot Drinks by Category: Volume 2018-2023
Table 29 Forecast Retail Sales of Hot Drinks by Category: Value 2018-2023
Table 30 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2018-2023
Table 31 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2018-2023
Table 32 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2018-2023
Table 33 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2018-2023
Table 34 Forecast Total Sales of Hot Drinks by Category: Total Volume 2018-2023
Table 35 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2018-2023

Megatrends

Country Report

Tea in Cameroon

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Tea performs well, driven by changing consumer needs

Natural and caffeine-free products appeal more to health-conscious consumers

Tea expected to grow well in volume over the forecast period

COMPETITIVE LANDSCAPE

In highly competitive landscape, players rely on reputation, quality and availability to ensure consumer loyalty

International players dominate tea sales

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Tea in Cameroon - Category analysis

HEADLINES

PROSPECTS

Tea performs well, driven by changing consumer needs

Natural and caffeine-free products appeal more to health-conscious consumers

Tea expected to grow well in volume over the forecast period

COMPETITIVE LANDSCAPE

In highly competitive landscape, players rely on reputation, quality and availability to ensure consumer loyalty

International players dominate tea sales

CATEGORY DATA

Hot Drinks in Cameroon - Industry Overview

EXECUTIVE SUMMARY

Hot drinks in Cameroon records strong double-digit value growth in 2018

Recent developments in modern retailing boosts growth

Some key players demarcate themselves amidst a fragmented competitive scape

Innovation will boost growth opportunities

Hot drinks will continue to perform strongly

MARKET DATA

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