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Country Report

Tea in

Tea in Cameroon

15 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Tea is expected to record strong growth over the forecast period

Tea is anticipated to see good value and volume growth over the forecast period. This will be supported by increasing health awareness and exposure to Western culture.

Tea is expected to enjoy a higher visibility as the new brands and type of tea enter the market

As the number of modern retailers increases over the forecast period, tea is expected to benefit from higher visibility. Modern supermarkets, typically French origin supermarkets, stock a variety of tea types, with a focus on those with associated health benefits.

Complex import procedures impact the category negatively

Potential threats to growth are costs incurred due to delays at customs and in offloading at ports. Complicated customs procedures have the potential to have a negative effect on both growth and distribution in tea.

COMPETITIVE LANDSCAPE

Unilever Group widens its lead in tea

Unilever Group led tea in 2017, followed by Cameroon Tea Estate (CTE) and Associated British Foods Plc. Unilever owes its success to its longstanding presence in Cameroon, its higher product visibility and its wide portfolio brands.

Artisanal traditional/herbal teas are increasingly popular

Most Cameroonian consumers are very much in touch with their traditions, which has contributed to the emergence of artisanal traditional/herbal teas that are sold informally. These are made using locally renowned plants and trees associated with traditional medicine, such as neem leaves, moringa tree, essingang and n’dong.

Afya Moringa Tea differentiates itself

2017 saw the launch of Afya Moringa Tea. The tea is made using 100% pure Moringa leaves.

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Samples

Tea Market Sample Report Tea Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Tea industry in Cameroon with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tea industry in Cameroon, our research will save you time and money while empowering you to make informed, profitable decisions.

The Tea in Cameroon market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tea in Cameroon?
What are the major brands in Cameroon?
Is loose leaf tea available in Cameroon?
Is there a shift from unpackaged to packaged tea in Cameroon?
Is there a market for tea pods in Cameroon?
What is the market size for different tea flavors (green tea, black tea, herbal tea, etc.) in Cameroon?
How are market trends changing in flavours/types for fruit/herbal and other tea?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

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Tea in Cameroon - Category analysis

HEADLINES

PROSPECTS

Tea is expected to record strong growth over the forecast period

Tea is expected to enjoy a higher visibility as the new brands and type of tea enter the market

Complex import procedures impact the category negatively

COMPETITIVE LANDSCAPE

Unilever Group widens its lead in tea

Artisanal traditional/herbal teas are increasingly popular

Afya Moringa Tea differentiates itself

CATEGORY DATA

Table 1 Retail Sales of Tea by Category: Volume 2012-2017
Table 2 Retail Sales of Tea by Category: Value 2012-2017
Table 3 Retail Sales of Tea by Category: % Volume Growth 2012-2017
Table 4 Retail Sales of Tea by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Tea: % Retail Value 2013-2017
Table 6 LBN Brand Shares of Tea: % Retail Value 2014-2017
Table 7 Forecast Retail Sales of Tea by Category: Volume 2017-2022
Table 8 Forecast Retail Sales of Tea by Category: Value 2017-2022
Table 9 Forecast Retail Sales of Tea by Category: % Volume Growth 2017-2022
Table 10 Forecast Retail Sales of Tea by Category: % Value Growth 2017-2022

Hot Drinks in Cameroon - Industry Overview

EXECUTIVE SUMMARY

Hot drinks records positive growth as products are increasingly within reach for consumers

A shift to healthier and busier lifestyles impacts hot drinks positively

International brands dominate in hot drinks

One key product launch in 2017

Hot drinks is expected to record positive growth over the forecast period

MARKET DATA

Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2012-2017
Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2012-2017
Table 13 Retail Sales of Hot Drinks by Category: Volume 2012-2017
Table 14 Retail Sales of Hot Drinks by Category: Value 2012-2017
Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2012-2017
Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2012-2017
Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2012-2017
Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2012-2017
Table 19 Total Sales of Hot Drinks by Category: Total Volume 2012-2017
Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2012-2017
Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2013-2017
Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2014-2017
Table 23 Retail Distribution of Hot Drinks by Format: % Volume 2012-2017
Table 24 Retail Distribution of Hot Drinks by Format and Category: % Volume 2016
Table 25 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2017-2022
Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2017-2022
Table 27 Forecast Retail Sales of Hot Drinks by Category: Volume 2017-2022
Table 28 Forecast Retail Sales of Hot Drinks by Category: Value 2017-2022
Table 29 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2017-2022
Table 30 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2017-2022
Table 31 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2017-2022
Table 32 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2017-2022
Table 33 Forecast Total Sales of Hot Drinks by Category: Total Volume 2017-2022
Table 34 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2017-2022

Megatrends

Country Report

Tea in Cameroon

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Tea is expected to record strong growth over the forecast period

Tea is expected to enjoy a higher visibility as the new brands and type of tea enter the market

Complex import procedures impact the category negatively

COMPETITIVE LANDSCAPE

Unilever Group widens its lead in tea

Artisanal traditional/herbal teas are increasingly popular

Afya Moringa Tea differentiates itself

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Tea in Cameroon - Category analysis

HEADLINES

PROSPECTS

Tea is expected to record strong growth over the forecast period

Tea is expected to enjoy a higher visibility as the new brands and type of tea enter the market

Complex import procedures impact the category negatively

COMPETITIVE LANDSCAPE

Unilever Group widens its lead in tea

Artisanal traditional/herbal teas are increasingly popular

Afya Moringa Tea differentiates itself

CATEGORY DATA

Hot Drinks in Cameroon - Industry Overview

EXECUTIVE SUMMARY

Hot drinks records positive growth as products are increasingly within reach for consumers

A shift to healthier and busier lifestyles impacts hot drinks positively

International brands dominate in hot drinks

One key product launch in 2017

Hot drinks is expected to record positive growth over the forecast period

MARKET DATA

SOURCES

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