There is no strong tradition of drinking tea in Finland, and tea does not enjoy the level of organisation, spokespeople and media attention that coffee does. Some product areas are showing signs of more positive growth, such as fruit/herbal tea, green tea and other tea.
The marginal growth in retail volume terms will be supported by small, less mature types of tea including fruit/herbal, green tea and other tea. These smaller product areas offer opportunities for growth thanks to their healthier profiles, especially among younger consumers who are more open to experimenting with different flavours.
Rising health and wellness trends in Finland are leading an increasing number of consumers to choose organic and functional teas that purport to aid sleep, relaxation and general wellbeing. As such, exotic tea varieties such as rooibos and matcha, or those containing herbal ingredients like lemongrass, ginger, curcuma, and acai, are becoming increasingly popular.
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Understand the latest market trends and future growth opportunities for the Tea industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.See All of Our Definitions
This report originates from Passport, our Tea research and analysis database.
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