Fruit/herbal tea performed particularly well during the COVID-19 pandemic in 2020 and continued to help drive overall sales growth in tea in 2021. The category was already growing due to the health and wellness trend even before the outbreak of the health crisis, but its growth was accelerated by an increased focus on health, due both to the direct threat of disease and awareness of potential health problems linked to sedentary lifestyles and the increasing consumption of caffeinated drinks.
Consumers in the UK have become increasingly curious about newer types of teas with exotic, botanical or unusual ingredients that can have a positive effect on health. Recent examples include new types of tea with added ginger or turmeric, as well as rooibos and other types of tea.
Thanks to its strong performance in black tea bags, Yorkshire Tea maintained its lead in tea in value terms in 2021. In the last year, the brand strongly invested in premium black tea and launched several new product developments, such as its Toast & Jam Brew, which was added to its portfolio in September 2020.
Foodservice is expected to see tea volumes rise dynamically over the forecast period as it recovers from the dramatic negative impact of the COVID-19 crisis, which led to a sharp reduction in consumption occasions in away-from-home channels. However, the negative impact of the pandemic on foodservice sales of tea is expected to remain in evidence until at least the middle of the forecast period.
The perception of tea as a healthy beverage is in general a driving force for the category, but functional ingredients are also gaining popularity within tea. In fact, while remaining interested in products with general health claims, consumers have increased their search for options with more specific benefits, benefiting premium brands, which are expected to continue to perform well in retail channels over the forecast period.
Sustainability is a hot topic in food and beverage markets in the UK. As a result of the increasing demand for sustainable tea, the share of teas with a sustainability certification is growing and key brands are increasingly committing to sustainability.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Tea industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in United Kingdom, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.See All of Our Definitions
This report originates from Passport, our Tea research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page