Although retail volume sales of fruit/herbal tea are expected to see higher growth than loose black tea in the forecast period, loose black tea is anticipated to see improving volume growth over the course of the forecast period. Its growth is likely to come both from those moving away from black tea bags, and new consumers, in line with the growing interest in more natural products.
Crop yields have been down for many players in 2022, and predictions are that this will continue due to climate change. Rising global temperatures, floods, droughts and storms are all likely to threaten the supply of tea in the forecast period and beyond.
With the return to more normal work patterns, commuters and office workers will help drive the recovery of foodservice in tea, after the dramatic decline seen in 2020. However, a full recovery to the pre-pandemic level of sales is not expected until 2025 at the earliest, as the hybrid model of working is becoming more pervasive, leading to continued lower overall footfall than pre-pandemic.
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Understand the latest market trends and future growth opportunities for the Tea industry in United Kingdom with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.See All of Our Definitions
This report originates from Passport, our Tea research and analysis database.
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