Tea is set to see a continued decline in off-trade volume terms in 2023, attributed mainly to the resumption in cross-border trade with Sweden. From 2023 onwards, tea is set to see a modestly negative performance in off-trade volume terms over the forecast period.
The health and wellness trend is set to firmly shape the development of tea going forward. Consumers will increasingly look for preventative, non-stimulating measures to support their health, of which fruit/herbal tea will continue to cater to this need.
The consumer foodservice channel, especially cafés, bars and restaurants, were required to close down during the height of the pandemic, with such closures taking place up to Q1 of 2022. However, as soon as restrictions were fully lifted, Norwegians were quick to resume their old habits.
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Understand the latest market trends and future growth opportunities for the Tea industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.See All of Our Definitions
This report originates from Passport, our Tea research and analysis database.
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