Tea sales are expected to see good growth over the forecast period, albeit at a slower rate than that seen over the review period. The category’s expansion will be supported by the growth of the urban population.
Green tea is set to play an important part in driving overall growth in tea over the forecast period. Green tea has been performing well due to the increasing number of consumers interested in products that facilitate weight loss in an increasingly health and body conscious environment.
Economic growth will support an improvement in tea volume sales during the latter half of the forecast period. Sluggish but steady growth in the economy is likely to see an improvement in the average disposable income of consumers and an increase in the number of people working in the formal sector, leading to further growth in tea.
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Understand the latest market trends and future growth opportunities for the Tea industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.See All of Our Definitions
This report originates from Passport, our Tea research and analysis database.
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