Over the forecast period, tea is set to see stable growth in both current value and volume terms. Growth will largely be driven by the increasing demand for fruit/herbal tea due to the long-term effects the pandemic is having on consumers’ health and wellness concerns.
Other fruit/herbal tea is set to achieve the fastest retail value growth over the forecast period thanks to its current lack of maturity within North Macedonia. Overall, the popularity of fruit teas is set to increase at the expense of traditional tea ranges (like such as herbal/traditional, black and green tea).
Instant tea is set to remain the slowest growing tea category over the forecast period in both retail value and volume terms due to its declining popularity. Local consumers are now showing a preference for healthier tea versions and increasingly opting for freshly brewed tea instead of quickly prepared instant tea.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Tea industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in North Macedonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.See All of Our Definitions
This report originates from Passport, our Tea research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!