Other tea is set to experience the fastest growth in volume and value over the forecast period as a result of the rising healthy lifestyle trend in Estonia, which has been boosted by consumer concerns about wellbeing and immunity during the COVID-19 pandemic. Many Estonians have started looking for replacements to their usual caffeine-free beverages and non-core types of tea, including dried inflorescences, are expected to be the most popular amongst consumers.
Green tea, including different types such as matcha, is perceived by Estonians to offer a number of health benefits, including antioxidant properties and reducing the risk of cancer and cardiovascular disease, and tends to be less processed than black tea. Therefore, its popularity will continue to be boosted by consumer concerns about wellbeing and immunity and it will show the second-fastest volume growth over the forecast period.
The number of smaller players entering tea over the forecast period is predicted to continue, encouraged by further potential for more premium products. As local consumers continue to search for healthier options and sophistication, they will become increasingly open to experimenting with new flavours or types.
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Understand the latest market trends and future growth opportunities for the Tea industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in Estonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.See All of Our Definitions
This report originates from Passport, our Tea research and analysis database.
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