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Country Report

Tea in

Tea in Serbia

18 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Serbian consumers drink tea with greater frequency

It was a longstanding custom in Serbia that most people would only drink tea when they were ill, such as when suffering from a cold. However, this has been slowly changing over the last decade and in 2017, a greater number of activities were observed by producers in the direction of educating consumers about the tea-drinking culture.

Mark-ups remain very high

Many producers of tea in Serbia are deeply dissatisfied by very high mark-ups that retailers place on their tea products, especially on domestically-produced ones that should be significantly cheaper compared to the large international brands. Some domestic manufacturers even claim that retailers yield higher profits on selling tea than producers do and the only reason for this is the high retailing mark-ups.

COMPETITIVE LANDSCAPE

Fructus decisively leads tea in Serbia

Domestic manufacturer Fructus maintained a strong lead in Serbian tea in 2017, way ahead of second-ranked Macval Tea. Fructus’s products are very well distributed across Serbia and most consumers are aware of this brand due to efficient marketing support.

Private label gains in importance

The combined value share of private label in Serbian tea continued to increase in 2017, although remaining low. It stems from significantly lower prices compared to branded products.

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Tea Market Sample Report Tea Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Tea industry in Serbia with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tea industry in Serbia, our research will save you time and money while empowering you to make informed, profitable decisions.

The Tea in Serbia market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tea in Serbia?
What are the major brands in Serbia?
Is loose leaf tea available in Serbia?
Is there a shift from unpackaged to packaged tea in Serbia?
Is there a market for tea pods in Serbia?
What is the market size for different tea flavors (green tea, black tea, herbal tea, etc.) in Serbia?
How are market trends changing in flavours/types for fruit/herbal and other tea?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

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Tea in Serbia - Category analysis

HEADLINES

PROSPECTS

Serbian consumers drink tea with greater frequency

Mark-ups remain very high

COMPETITIVE LANDSCAPE

Fructus decisively leads tea in Serbia

Private label gains in importance

CATEGORY DATA

Table 1 Retail Sales of Tea by Category: Volume 2012-2017
Table 2 Retail Sales of Tea by Category: Value 2012-2017
Table 3 Retail Sales of Tea by Category: % Volume Growth 2012-2017
Table 4 Retail Sales of Tea by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Tea: % Retail Value 2013-2017
Table 6 LBN Brand Shares of Tea: % Retail Value 2014-2017
Table 7 Forecast Retail Sales of Tea by Category: Volume 2017-2022
Table 8 Forecast Retail Sales of Tea by Category: Value 2017-2022
Table 9 Forecast Retail Sales of Tea by Category: % Volume Growth 2017-2022
Table 10 Forecast Retail Sales of Tea by Category: % Value Growth 2017-2022

Hot Drinks in Serbia - Industry Overview

EXECUTIVE SUMMARY

Hot drinks declines in volume, but records value growth

Relatively stable performance for hot drinks in 2017, major new legislation for coffee announced for 2018

Large coffee producers dominate hot drinks in 2017, but continue to lose share

Very few new launches observed in 2017; most producers limit themselves to packaging redesign

Hot drinks volume sales to perform better over the forecast period

MARKET DATA

Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2012-2017
Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2012-2017
Table 13 Retail Sales of Hot Drinks by Category: Volume 2012-2017
Table 14 Retail Sales of Hot Drinks by Category: Value 2012-2017
Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2012-2017
Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2012-2017
Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2012-2017
Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2012-2017
Table 19 Total Sales of Hot Drinks by Category: Total Volume 2012-2017
Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2012-2017
Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2013-2017
Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2014-2017
Table 23 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2012-2017
Table 24 Retail Distribution of Hot Drinks by Format: % Volume 2012-2017
Table 25 Retail Distribution of Hot Drinks by Format and Category: % Volume 2016
Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2017-2022
Table 27 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2017-2022
Table 28 Forecast Retail Sales of Hot Drinks by Category: Volume 2017-2022
Table 29 Forecast Retail Sales of Hot Drinks by Category: Value 2017-2022
Table 30 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2017-2022
Table 31 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2017-2022
Table 32 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2017-2022
Table 33 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2017-2022
Table 34 Forecast Total Sales of Hot Drinks by Category: Total Volume 2017-2022
Table 35 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2017-2022

Megatrends

Country Report

Tea in Serbia

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Executive Summary

New Report Guarantee

PROSPECTS

Serbian consumers drink tea with greater frequency

Mark-ups remain very high

COMPETITIVE LANDSCAPE

Fructus decisively leads tea in Serbia

Private label gains in importance

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Overview

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Table of Contents

Tea in Serbia - Category analysis

HEADLINES

PROSPECTS

Serbian consumers drink tea with greater frequency

Mark-ups remain very high

COMPETITIVE LANDSCAPE

Fructus decisively leads tea in Serbia

Private label gains in importance

CATEGORY DATA

Hot Drinks in Serbia - Industry Overview

EXECUTIVE SUMMARY

Hot drinks declines in volume, but records value growth

Relatively stable performance for hot drinks in 2017, major new legislation for coffee announced for 2018

Large coffee producers dominate hot drinks in 2017, but continue to lose share

Very few new launches observed in 2017; most producers limit themselves to packaging redesign

Hot drinks volume sales to perform better over the forecast period

MARKET DATA

SOURCES

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