Volume sales of tea in Serbia are expected to continue to be negatively affected by price increases as a result of the rising cost of raw materials. Producers will be forced to continue raising prices, whilst simultaneously recording decreasing profit margins.
Rising price sensitivity is expected to encourage consumers to pay greater attention to prices. Low brand loyalty is therefore set to remain in tea over the forecast period.
Volume sales of tea are expected to be driven by rising health consciousness in the country, and the assortment of healthier, functional teas is set to grow over the forecast period. Whilst many consumers will only drink tea when they are unwell, those who enjoy the taste are expected to increasingly look for options that improve their health.
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Understand the latest market trends and future growth opportunities for the Tea industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.See All of Our Definitions
This report originates from Passport, our Tea research and analysis database.
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