Tea is projected to show accelerated growth in volume terms, when compared to the review period. Growth will be driven by rising levels of consumer confidence, thanks to the expected recovery of the economy.
A growing interest in health and wellness will continue to drive demand for tea during the five years to 2027, particularly in the case of green tea, due to its perceived health-giving properties, including weight control, improved brain function and the lowering of cholesterol. Indeed, green tea is expected to be the most dynamic in current value terms, continuing the trend established during the review period.
The forecast period is set to see the leading players in tea concentrate on catering to the strongly emerging demand for premium products. A wider range of more sophisticated offerings is expected to appear on retail shelves, as the consumer audience for these types of products continues to widen.
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Understand the latest market trends and future growth opportunities for the Tea industry in Vietnam with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in Vietnam, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.See All of Our Definitions
This report originates from Passport, our Tea research and analysis database.
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