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Learn moreFeb 2021
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Tea maintained strong current value and retail volume growth in 2020, benefiting from inelastic consumption. Tea is more than a hot drink in Pakistan.
While retail volume sales of tea performed well in 2020, there was a sharp decline in foodservice volume trade and institutional sales via educational institutes and workplaces. This was due to the lockdown and social distancing and movement restrictions amid the COVID-19 pandemic.
Independent small grocers remain by far the dominant distribution channel for tea, benefiting from convenient locations and a traditional appeal. However, e-commerce saw strong growth from a low sales base in 2020, as retailers and brands established e-commerce platforms in order to facilitate consumers’ stronger desire to shop from home and thus minimise potential contact with the COVID-19 virus in 2020.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Tea industry in Pakistan with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Tea industry in Pakistan, our research will save you time and money while empowering you to make informed, profitable decisions.
The Tea in Pakistan market research report includes:
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Why buy this report?
This industry report originates from Passport, our Hot Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.