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Country Report

Tea in

Tea in Pakistan

Apr 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Switch to brands despite robust demand for unpackaged tea

The huge market for unbranded tea operates on the basis of low-quality products and low prices for mass consumers. Since most unpackaged tea retailers are not registered and evade taxes, they thrive on much lower prices.

Rising consumer health awareness boosts green tea

Young urban consumers are increasingly health-conscious and active. Fitness regimes and crash diets are boosting interest in healthier products.

Instant tea lacks appeal, but premium options gain traction

Tea is more than a hot drink in Pakistan. Consumers are rigid about the type, colour, texture and taste of their tea.

COMPETITIVE LANDSCAPE

Tapal Tea remains the leading player

Tapal Tea heads tea with a variety of products. The long-time top player in black tea and green tea, it has also emerged as the leader in the new instant tea category.

Vital Tea uses smart strategies to post the fastest growth

Vital Tea saw the fastest retail value sales growth in 2018, despite strong competition. Once a regional brand available in central areas, Vital Tea has developed a national presence and consumer base.

Unilever Pakistan remains the leading international

Unilever Pakistan remained the leading international player in 2018. The company offers well-established brands like Lipton Yellow Label, Lipton and Brooke Bond.

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Samples

Tea Market Sample Report Tea Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Tea industry in Pakistan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tea industry in Pakistan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Tea in Pakistan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tea in Pakistan?
What are the major brands in Pakistan?
Is loose leaf tea available in Pakistan?
Is there a shift from unpackaged to packaged tea in Pakistan?
Is there a market for tea pods in Pakistan?
What is the market size for different tea flavors (green tea, black tea, herbal tea, etc.) in Pakistan?
How are market trends changing in flavours/types for fruit/herbal and other tea?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

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Tea in Pakistan - Category analysis

HEADLINES

PROSPECTS

Switch to brands despite robust demand for unpackaged tea

Rising consumer health awareness boosts green tea

Instant tea lacks appeal, but premium options gain traction

COMPETITIVE LANDSCAPE

Tapal Tea remains the leading player

Vital Tea uses smart strategies to post the fastest growth

Unilever Pakistan remains the leading international

CATEGORY DATA

Table 1 Retail Sales of Tea by Category: Volume 2013-2018
Table 2 Retail Sales of Tea by Category: Value 2013-2018
Table 3 Retail Sales of Tea by Category: % Volume Growth 2013-2018
Table 4 Retail Sales of Tea by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Tea: % Retail Value 2014-2018
Table 6 LBN Brand Shares of Tea: % Retail Value 2015-2018
Table 7 Forecast Retail Sales of Tea by Category: Volume 2018-2023
Table 8 Forecast Retail Sales of Tea by Category: Value 2018-2023
Table 9 Forecast Retail Sales of Tea by Category: % Volume Growth 2018-2023
Table 10 Forecast Retail Sales of Tea by Category: % Value Growth 2018-2023

Hot Drinks in Pakistan - Industry Overview

EXECUTIVE SUMMARY

Changing consumption habits favour healthier alternatives

Coffee emerges as a competitor to tea in urban areas

Switch from unpackaged to packaged tea drives growth

Vita Tea challenges established leaders

Strong performance anticipated over the forecast period

MARKET DATA

Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2013-2018
Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2013-2018
Table 13 Retail Sales of Hot Drinks by Category: Volume 2013-2018
Table 14 Retail Sales of Hot Drinks by Category: Value 2013-2018
Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2013-2018
Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2013-2018
Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2013-2018
Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2013-2018
Table 19 Total Sales of Hot Drinks by Category: Total Volume 2013-2018
Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2013-2018
Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2014-2018
Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2015-2018
Table 23 Retail Distribution of Hot Drinks by Format: % Volume 2013-2018
Table 24 Retail Distribution of Hot Drinks by Format and Category: % Volume 2018
Table 25 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2018-2023
Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2018-2023
Table 27 Forecast Retail Sales of Hot Drinks by Category: Volume 2018-2023
Table 28 Forecast Retail Sales of Hot Drinks by Category: Value 2018-2023
Table 29 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2018-2023
Table 30 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2018-2023
Table 31 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2018-2023
Table 32 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2018-2023
Table 33 Forecast Total Sales of Hot Drinks by Category: Total Volume 2018-2023
Table 34 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2018-2023

Megatrends

Country Report

Tea in Pakistan

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Switch to brands despite robust demand for unpackaged tea

Rising consumer health awareness boosts green tea

Instant tea lacks appeal, but premium options gain traction

COMPETITIVE LANDSCAPE

Tapal Tea remains the leading player

Vital Tea uses smart strategies to post the fastest growth

Unilever Pakistan remains the leading international

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Tea in Pakistan - Category analysis

HEADLINES

PROSPECTS

Switch to brands despite robust demand for unpackaged tea

Rising consumer health awareness boosts green tea

Instant tea lacks appeal, but premium options gain traction

COMPETITIVE LANDSCAPE

Tapal Tea remains the leading player

Vital Tea uses smart strategies to post the fastest growth

Unilever Pakistan remains the leading international

CATEGORY DATA

Hot Drinks in Pakistan - Industry Overview

EXECUTIVE SUMMARY

Changing consumption habits favour healthier alternatives

Coffee emerges as a competitor to tea in urban areas

Switch from unpackaged to packaged tea drives growth

Vita Tea challenges established leaders

Strong performance anticipated over the forecast period

MARKET DATA

SOURCES

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