Fast retail value (constant 2022 prices) growth is projected over the forecast period, supported by the ongoing modernisation of retailing. More local consumers are expected to shift to supermarkets, hypermarkets and e-commerce to buy packaged tea, rather than loose varieties.
The COVID-19 pandemic heightened awareness of the importance of health among consumers in Pakistan, as elsewhere. As consumers become more aware of health and wellness, they are making healthier choices with regard to food and beverages.
The convenience trend is likely to shift demand from loose black tea to instant tea and black tea in bags. This trend is a continuation from the review period, underpinned by more consumers, not least women, moving to urban centres and joining the labour force.
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Understand the latest market trends and future growth opportunities for the Tea industry in Pakistan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.See All of Our Definitions
This report originates from Passport, our Tea research and analysis database.
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