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Learn moreJan 2021
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Tea consumption has been increasing steadily for some time in Brazil. However, in 2020 growth in retail volume sales was significantly faster than in any other year of the review period, as concerns about the risks posed by COVID-19 strengthened interest in the healthy properties of different tea varieties.
Brazilians tend to be quite price-sensitive when it comes to packaged food and beverages, and this is no different in the case of tea. Comparatively high prices have historically constrained demand for traditional tea products derived from camelia sinensis.
Leão Júnior remained the overall leader in tea in retail value sales terms in 2020. The company launched several new products during the year, with a focus on flavours more likely to appeal to the traditional tastes and preferences of local consumers.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Tea industry in Brazil with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Tea industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.
The Tea in Brazil market research report includes:
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Why buy this report?
This industry report originates from Passport, our Hot Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.