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Country Report

Tea in

Tea in Brazil

18 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Although not traditionally consumed by Brazilians, tea is an appealing healthy option

When it comes to hot drinks, undoubtedly consumers’ preference in Brazil is for coffee, with 98% household penetration. However, over recent years, hot tea has become increasingly appealing to consumers seeking a healthier lifestyle.

Challenging future after exciting past

Although tea is one of the few non-alcoholic drinks categories to register positive growth in 2017, given the unfavourable economic situation, the performance in 2017 was slower than in previous years. This reinforces the fact that tea has gained traction among consumers looking for healthier lifestyles - primarily from higher income levels - while the product’s penetration among lower and middle-income groups has decelerated due to the economic crisis.

Natural beats weight management: The future is holistic

Although Brazilians consider “being in shape” a high priority, over recent years, their overall perception of health has evolved from pure weight management and calorie control to a more holistic view. Healthy now includes products that are not only good for the body, but also for the mind.

COMPETITIVE LANDSCAPE

Leão Junior leads tea in 2017

Globally owned by The Coca-Cola Company, Leão Junior continued to lead tea in Brazil in 2017. Besides the traditional Leão Fuze line, with herbs and fruits, in 2017 the company also launched Leão Fuze Senses, a premium line that costs three times the standard version.

Unilever enters tea in Brazil with Lipton

While Lipton already takes advantage of high brand awareness and relevance in RTD tea (produced and distributed by Cia Brasileira de Bebidas in Brazil), the brand has just been launched in tea bag format by Unilever in the hot drinks market. The brand is expected to compete directly with Leão Fuze, positioned as a standard brand and with a wide portfolio of flavours.

Fragmented category with space for new players

Although there are major local and global manufacturers present in tea in Brazil, other small/ regional players still account for almost a third of off-trade value sales. These include not only lower added value brands, with economy price positioning, but also niche brands aimed at offering premium products.

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Tea Market Sample Report Tea Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Tea industry in Brazil with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tea industry in Brazil, our research will save you time and money while empowering you to make informed, profitable decisions.

The Tea in Brazil market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tea in Brazil?
What are the major brands in Brazil?
Is loose leaf tea available in Brazil?
Is there a shift from unpackaged to packaged tea in Brazil?
Is there a market for tea pods in Brazil?
What is the market size for different tea flavors (green tea, black tea, herbal tea, etc.) in Brazil?
How are market trends changing in flavours/types for fruit/herbal and other tea?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

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Tea in Brazil - Category analysis

HEADLINES

PROSPECTS

Although not traditionally consumed by Brazilians, tea is an appealing healthy option

Challenging future after exciting past

Natural beats weight management: The future is holistic

COMPETITIVE LANDSCAPE

Leão Junior leads tea in 2017

Unilever enters tea in Brazil with Lipton

Fragmented category with space for new players

CATEGORY DATA

Table 1 Retail Sales of Tea by Category: Volume 2012-2017
Table 2 Retail Sales of Tea by Category: Value 2012-2017
Table 3 Retail Sales of Tea by Category: % Volume Growth 2012-2017
Table 4 Retail Sales of Tea by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Tea: % Retail Value 2013-2017
Table 6 LBN Brand Shares of Tea: % Retail Value 2014-2017
Table 7 Forecast Retail Sales of Tea by Category: Volume 2017-2022
Table 8 Forecast Retail Sales of Tea by Category: Value 2017-2022
Table 9 Forecast Retail Sales of Tea by Category: % Volume Growth 2017-2022
Table 10 Forecast Retail Sales of Tea by Category: % Value Growth 2017-2022

Hot Drinks in Brazil - Industry Overview

EXECUTIVE SUMMARY

Coffee registers steady growth despite economic crisis

Packaging as a key driver for hot drinks growth

Major manufacturers continue to consolidate

Market response still not encouraging for innovations

Hot drinks set to register solid performance over forecast period

MARKET DATA

Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2012-2017
Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2012-2017
Table 13 Retail Sales of Hot Drinks by Category: Volume 2012-2017
Table 14 Retail Sales of Hot Drinks by Category: Value 2012-2017
Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2012-2017
Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2012-2017
Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2012-2017
Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2012-2017
Table 19 Total Sales of Hot Drinks by Category: Total Volume 2012-2017
Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2012-2017
Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2013-2017
Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2014-2017
Table 23 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2012-2017
Table 24 Retail Distribution of Hot Drinks by Format: % Volume 2012-2017
Table 25 Retail Distribution of Hot Drinks by Format and Category: % Volume 2017
Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2017-2022
Table 27 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2017-2022
Table 28 Forecast Retail Sales of Hot Drinks by Category: Volume 2017-2022
Table 29 Forecast Retail Sales of Hot Drinks by Category: Value 2017-2022
Table 30 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2017-2022
Table 31 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2017-2022
Table 32 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2017-2022
Table 33 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2017-2022
Table 34 Forecast Total Sales of Hot Drinks by Category: Total Volume 2017-2022
Table 35 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2017-2022

Megatrends

Country Report

Tea in Brazil

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Although not traditionally consumed by Brazilians, tea is an appealing healthy option

Challenging future after exciting past

Natural beats weight management: The future is holistic

COMPETITIVE LANDSCAPE

Leão Junior leads tea in 2017

Unilever enters tea in Brazil with Lipton

Fragmented category with space for new players

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Tea in Brazil - Category analysis

HEADLINES

PROSPECTS

Although not traditionally consumed by Brazilians, tea is an appealing healthy option

Challenging future after exciting past

Natural beats weight management: The future is holistic

COMPETITIVE LANDSCAPE

Leão Junior leads tea in 2017

Unilever enters tea in Brazil with Lipton

Fragmented category with space for new players

CATEGORY DATA

Hot Drinks in Brazil - Industry Overview

EXECUTIVE SUMMARY

Coffee registers steady growth despite economic crisis

Packaging as a key driver for hot drinks growth

Major manufacturers continue to consolidate

Market response still not encouraging for innovations

Hot drinks set to register solid performance over forecast period

MARKET DATA

DEFINITIONS

SOURCES

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