Tea producers must identify different strategies to further expand their reach and help the category to gain stronger penetration of hot drinks in Brazil. The first factor that should be considered is to address price, which at the end of the review period, was significantly higher than its competitors, coffee and other hot drinks.
Tea players should consider the small but dynamic channel of retail e-commerce, not only to keep abreast of current trends, but also because it allows brands to market directly to a niche group of consumers. The pandemic enabled the channel to further develop, with many consumers who had their first contact with retail e-commerce having a positive experience.
As tea in Brazil is often positioned as a naturally healthy product, it holds an advantage over other hot drinks: its proposition is more varied and therefore can quickly adapt to new health trends. The pandemic resulted in the introduction of various social distancing measures, leading to severe anxiety and stress amongst local consumers who searched for ways to relax and pamper themselves, a trend particularly benefiting fruit/herbal tea.
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Understand the latest market trends and future growth opportunities for the Tea industry in Brazil with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in Brazil, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.See All of Our Definitions
This report originates from Passport, our Tea research and analysis database.
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