Mexico is a country where coffee is traditionally consumed instead of tea. However, over the review period tea registered stronger retail volume growth than coffee (although from a smaller base) – a mix of factors created a virtuous cycle of rising consumption.
As information on the benefits of tea circulates, more people become interested in tea and regard it as an option that supports wellbeing and also an option for people that want to avoid the effects of caffeine. It has fewer potential effects on health than coffee.
Over the review period, the competitive landscape became more fragmented with the entry of new players, both domestic and international. Lagg’s (TeaCorp) remained among the leading brands in the market, being popular with local consumers and affordably priced.
Over the review period, there was rapid expansion of specialist coffee shops, which widened their tea offerings with more varieties and flavours. The development of a tea culture is supported by the wider offer of products and more sophisticated teas through foodservice.
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This industry report originates from Passport, our Hot Drinks market research database.