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Tea in
Mexico

Country Report

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Executive Summary

Mar 2019
PROSPECTS
Consumption of tea is accelerating

Mexico is a country where coffee is traditionally consumed instead of tea. However, over the review period tea registered stronger retail volume growth than coffee (although from a smaller base) – a mix of factors created a virtuous cycle of rising consumption.

Tea is perceived as a healthy beverage

As information on the benefits of tea circulates, more people become interested in tea and regard it as an option that supports wellbeing and also an option for people that want to avoid the effects of caffeine. It has fewer potential effects on health than coffee.

COMPETITIVE LANDSCAPE
TeaCorp México remains among the leaders

Over the review period, the competitive landscape became more fragmented with the entry of new players, both domestic and international. Lagg’s (TeaCorp) remained among the leading brands in the market, being popular with local consumers and affordably priced.

The development of a tea culture drives the competitive landscape

Over the review period, there was rapid expansion of specialist coffee shops, which widened their tea offerings with more varieties and flavours. The development of a tea culture is supported by the wider offer of products and more sophisticated teas through foodservice.

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Tea in Mexico

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tea industry in Mexico with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tea industry in Mexico, our research will save you time and money while empowering you to make informed, profitable decisions.

The Tea in Mexico market research report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volumes and values, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

  • What is the market size of Tea in Mexico?
  • What are the major brands in Mexico?
  • Is loose leaf tea available in Mexico?
  • Is there a shift from unpackaged to packaged tea in Mexico?
  • Is there a market for tea pods in Mexico?
  • What is the market size for different tea flavors (green tea, black tea, herbal tea, etc.) in Mexico?
  • How are market trends changing in flavours/types for fruit/herbal and other tea?

Why buy this report?

  • Gain competitive intelligence about market leaders
  • Track key industry trends, opportunities and threats
  • Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

Tea in Mexico - Category analysis

HEADLINES

PROSPECTS

Consumption of tea is accelerating
Tea is perceived as a healthy beverage

COMPETITIVE LANDSCAPE

TeaCorp México remains among the leaders
The development of a tea culture drives the competitive landscape

CATEGORY DATA

Table 1 Retail Sales of Tea by Category: Volume 2013-2018
Table 2 Retail Sales of Tea by Category: Value 2013-2018
Table 3 Retail Sales of Tea by Category: % Volume Growth 2013-2018
Table 4 Retail Sales of Tea by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Tea: % Retail Value 2014-2018
Table 6 LBN Brand Shares of Tea: % Retail Value 2015-2018
Table 7 Forecast Retail Sales of Tea by Category: Volume 2018-2023
Table 8 Forecast Retail Sales of Tea by Category: Value 2018-2023
Table 9 Forecast Retail Sales of Tea by Category: % Volume Growth 2018-2023
Table 10 Forecast Retail Sales of Tea by Category: % Value Growth 2018-2023

Hot Drinks in Mexico - Industry Overview

EXECUTIVE SUMMARY

Coffee shops and foodservice indirectly drive sales of hot drinks
Development of hot drinks products encourages purchases
Health concerns drive value
New brands enter the fray
Convenience and wellbeing drive new product developments
Further growth anticipated

MARKET DATA

Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2013-2018
Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2013-2018
Table 13 Retail Sales of Hot Drinks by Category: Volume 2013-2018
Table 14 Retail Sales of Hot Drinks by Category: Value 2013-2018
Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2013-2018
Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2013-2018
Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2013-2018
Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2013-2018
Table 19 Total Sales of Hot Drinks by Category: Total Volume 2013-2018
Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2013-2018
Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2014-2018
Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2015-2018
Table 23 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2013-2018
Table 24 Retail Distribution of Hot Drinks by Format: % Volume 2013-2018
Table 25 Retail Distribution of Hot Drinks by Format and Category: % Volume 2018
Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2018-2023
Table 27 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2018-2023
Table 28 Forecast Retail Sales of Hot Drinks by Category: Volume 2018-2023
Table 29 Forecast Retail Sales of Hot Drinks by Category: Value 2018-2023
Table 30 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2018-2023
Table 31 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2018-2023
Table 32 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2018-2023
Table 33 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2018-2023
Table 34 Forecast Total Sales of Hot Drinks by Category: Total Volume 2018-2023
Table 35 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2018-2023

DEFINITIONS

SOURCES

Summary 1 Research Sources