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Country Report

Tea in

Tea in Costa Rica

15 pages, Mar 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Healthier functional positioning continues to benefit the sales of tea

As a boarder base of local buyers from all socioeconomic segments continue to become interested in adopting healthier lifestyles, tea demand maintained its positive growth momentum. Even traditional and mature coffee drinkers are now consuming tea, in particular herbal infusions.

Green and herbal tea post higher growth due to their added-value functional features

Despite a limited tea culture, over the review period, tea’s popularity has continued to grow amongst locals, gaining awareness even amongst lower end buyers, who continue to see an increasing offer of affordable options in most traditional and modern grocery retailers across the country. Both green tea and herbal infusions keep generating significant sales momentum, capable of adapting better to a new range of consumption occasions associated with hot drinks, by leveraging on their natural contents as their main selling factor.

Natural, organic and herbal options to gain additional popularity over the forecast period

It is anticipated that functional herbal infusions will continue to gain popularity over the forecast period, with a rising availability of new blends with specific therapeutic properties. A rapid emergence of trendy new herbal options is expected, particularly those capable of making different types of gut-health claims (which are currently non-existent to local buyers), such as dandelion root or Pau d’ Arco bark infusions.

COMPETITIVE LANDSCAPE

Local players continue to dominate tea

In spite of the rapid expansion that higher end imported tea brands continued to post in Costa Rica (benefiting from multiple free trade agreements), mass-oriented local manufacturers, such as Manza-Té and Mondaisa, remained the most relevant competitors in the country, benefiting from a wide range of teas and herbal infusion mixes capable of targeting buyers from all socioeconomic segments. Besides their vast levels of penetration across channels, local players continue to leverage on having strong levels of brand recognition.

Imported tea continues to expand

Moving away from the strong historic dominance of local tea brands, the rapid expansion of new imported options continues in Costa Rica, as they continue to take advantage of global free trade benefits and the differentiated value relations of their proposals, which range from flavoured green and black teas to herbal functional mixes and the use of organic ingredients. These options are often targeted at high-end and mid-market local buyers who seek more sophisticated and better-tasting consumption experiences (often younger millennial buyers and experienced mature consumers), and are willing to pay more for such products due to their functional features and flavour profiles.

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Tea Market Sample Report Tea Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Tea industry in Costa Rica with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tea industry in Costa Rica, our research will save you time and money while empowering you to make informed, profitable decisions.

The Tea in Costa Rica market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tea in Costa Rica?
What are the major brands in Costa Rica?
Is loose leaf tea available in Costa Rica?
Is there a shift from unpackaged to packaged tea in Costa Rica?
Is there a market for tea pods in Costa Rica?
What is the market size for different tea flavors (green tea, black tea, herbal tea, etc.) in Costa Rica?
How are market trends changing in flavours/types for fruit/herbal and other tea?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

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Tea in Costa Rica - Category analysis

HEADLINES

PROSPECTS

Healthier functional positioning continues to benefit the sales of tea

Green and herbal tea post higher growth due to their added-value functional features

Natural, organic and herbal options to gain additional popularity over the forecast period

COMPETITIVE LANDSCAPE

Local players continue to dominate tea

Imported tea continues to expand

CATEGORY DATA

Table 1 Retail Sales of Tea by Category: Volume 2012-2017
Table 2 Retail Sales of Tea by Category: Value 2012-2017
Table 3 Retail Sales of Tea by Category: % Volume Growth 2012-2017
Table 4 Retail Sales of Tea by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Tea: % Retail Value 2013-2017
Table 6 LBN Brand Shares of Tea: % Retail Value 2014-2017
Table 7 Forecast Retail Sales of Tea by Category: Volume 2017-2022
Table 8 Forecast Retail Sales of Tea by Category: Value 2017-2022
Table 9 Forecast Retail Sales of Tea by Category: % Volume Growth 2017-2022
Table 10 Forecast Retail Sales of Tea by Category: % Value Growth 2017-2022

Hot Drinks in Costa Rica - Industry Overview

EXECUTIVE SUMMARY

Added-value claims and creation of new consumption occasions boost value sales

Higher quality claims and preparation convenience gain momentum

Local players continue to benefit from strong brand awareness and affordable prices

Premium and new functional proposals characterise most new products

Consumers to look for additional preparation convenience and higher quality

MARKET DATA

Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2012-2017
Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2012-2017
Table 13 Retail Sales of Hot Drinks by Category: Volume 2012-2017
Table 14 Retail Sales of Hot Drinks by Category: Value 2012-2017
Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2012-2017
Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2012-2017
Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2012-2017
Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2012-2017
Table 19 Total Sales of Hot Drinks by Category: Total Volume 2012-2017
Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2012-2017
Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2013-2017
Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2014-2017
Table 23 Retail Distribution of Hot Drinks by Format: % Volume 2012-2017
Table 24 Retail Distribution of Hot Drinks by Format and Category: % Volume 2016
Table 25 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2017-2022
Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2017-2022
Table 27 Forecast Retail Sales of Hot Drinks by Category: Volume 2017-2022
Table 28 Forecast Retail Sales of Hot Drinks by Category: Value 2017-2022
Table 29 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2017-2022
Table 30 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2017-2022
Table 31 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2017-2022
Table 32 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2017-2022
Table 33 Forecast Total Sales of Hot Drinks by Category: Total Volume 2017-2022
Table 34 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2017-2022

Megatrends

Country Report

Tea in Costa Rica

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Healthier functional positioning continues to benefit the sales of tea

Green and herbal tea post higher growth due to their added-value functional features

Natural, organic and herbal options to gain additional popularity over the forecast period

COMPETITIVE LANDSCAPE

Local players continue to dominate tea

Imported tea continues to expand

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Overview

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Table of Contents

Tea in Costa Rica - Category analysis

HEADLINES

PROSPECTS

Healthier functional positioning continues to benefit the sales of tea

Green and herbal tea post higher growth due to their added-value functional features

Natural, organic and herbal options to gain additional popularity over the forecast period

COMPETITIVE LANDSCAPE

Local players continue to dominate tea

Imported tea continues to expand

CATEGORY DATA

Hot Drinks in Costa Rica - Industry Overview

EXECUTIVE SUMMARY

Added-value claims and creation of new consumption occasions boost value sales

Higher quality claims and preparation convenience gain momentum

Local players continue to benefit from strong brand awareness and affordable prices

Premium and new functional proposals characterise most new products

Consumers to look for additional preparation convenience and higher quality

MARKET DATA

SOURCES

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