Black tea, especially loose black tea, saw positive retail volume and value growth in 2020. Loose black tea is considered an essential staple item in the United Arab Emirates and consumers therefore always make sure to have loose black tea at home.
The health and wellness trend continued to support tea volume and current value sales in the United Arab Emirates in 2020. While tea in general has traditionally been considered a wholesome beverage in the country, as consumers become better educated about health and nutrition, they are showing greater interest in varieties that are perceived to offer specific benefits.
Unilever Gulf FZE remains the dominant player in tea in 2020 thanks to its Lipton brand, the leading tea brand in the United Arab Emirates. Lipton tea is widely available in the country and enjoys a longstanding presence and a brand recognition.
Tea as a product area as a whole is anticipated to continue to register constant growth over the forecast period. Black tea is and will remain a staple item in Emirati households, while it is also preferred by the large South Asian community living in the country.
The health and wellness trend will continue to support green tea and fruit/herbal volume and current value sales in the United Arab Emirates in the forecast period, as well as being one of the key drivers of innovation in the product area. There is increasing media coverage and awareness locally about the health benefits of green tea in, for example, relieving body pain, improving digestion and detoxification.
As is the case with coffee, consumers in the United Arab Emirates are developing more refined tastes when it comes to tea. This is partly explained by the fact that the country is home to large expatriate communities with diverse tea traditions and preferences.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Tea industry in United Arab Emirates with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Tea industry in United Arab Emirates, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
This report originates from Passport, our Tea research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page