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Country Report

Tea in

Tea in the United Arab Emirates

Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Premiumisation remains a key trend

Manufacturers continue to encourage consumers to trade-up to increasingly sophisticated tea pods. Premium products present strong opportunities to cater to consumer demand and alleviate manufacturers’ concerns.

Health positioning and local hospitality traits support tea consumption

Tea with functional properties, such as slimming teas, fruit/herbal tea and green tea, are expected to benefit significantly as more and more consumers drink tea as part of a healthy diet. The United Arab Emirates has become an important port in international trade, which supports its position as a strong tea consuming market.

Consumers look for added-value benefits

While the definition of what constitutes a healthy beverage is becoming more complex, tea is viewed as a healthy alternative to soft drinks. However, as consumers look for products that offer something more, fortified/functional options will become increasingly demanded.

COMPETITIVE LANDSCAPE

Unilever leads tea

Unilever Gulf continued to dominate retail value sales of tea in 2017 through brands like Lipton and Brooke Bond Red Label. Lipton Yellow Label and Lipton continued to account for the vast majority of retail value sales.

New product developments target the younger demographic

As consumers look for more exciting beverages, tea manufacturers are expected to continue to invest in new product development. Increasingly hectic lifestyles and the established wellbeing trend are the main stimuli for innovation.

Rise of specialist coffee shops

The International Coffee and Tea Festival boosted the performance of the category during the review period. This important platform for the launch and showcasing of new products has benefited the on-trade channel.

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Tea Market Sample Report Tea Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Tea industry in United Arab Emirates with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tea industry in United Arab Emirates, our research will save you time and money while empowering you to make informed, profitable decisions.

The Tea in United Arab Emirates market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tea in United Arab Emirates?
What are the major brands in United Arab Emirates?
Is loose leaf tea available in United Arab Emirates?
Is there a shift from unpackaged to packaged tea in United Arab Emirates?
Is there a market for tea pods in United Arab Emirates?
What is the market size for different tea flavors (green tea, black tea, herbal tea, etc.) in United Arab Emirates?
How are market trends changing in flavours/types for fruit/herbal and other tea?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

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Tea in the United Arab Emirates - Category analysis

HEADLINES

PROSPECTS

Premiumisation remains a key trend

Health positioning and local hospitality traits support tea consumption

Consumers look for added-value benefits

COMPETITIVE LANDSCAPE

Unilever leads tea

New product developments target the younger demographic

Rise of specialist coffee shops

CATEGORY DATA

Table 1 Retail Sales of Tea by Category: Volume 2012-2017
Table 2 Retail Sales of Tea by Category: Value 2012-2017
Table 3 Retail Sales of Tea by Category: % Volume Growth 2012-2017
Table 4 Retail Sales of Tea by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Tea: % Retail Value 2013-2017
Table 6 LBN Brand Shares of Tea: % Retail Value 2014-2017
Table 7 Forecast Retail Sales of Tea by Category: Volume 2017-2022
Table 8 Forecast Retail Sales of Tea by Category: Value 2017-2022
Table 9 Forecast Retail Sales of Tea by Category: % Volume Growth 2017-2022
Table 10 Forecast Retail Sales of Tea by Category: % Value Growth 2017-2022

Hot Drinks in the United Arab Emirates - Industry Overview

EXECUTIVE SUMMARY

Younger demographic key to growth

Premiumisation is still a key driver of value growth

International players lead hot drinks

New product development focuses on experience and differentiation

Hot drinks is expected to record positive growth in the forecast period

MARKET DATA

Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2012-2017
Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2012-2017
Table 13 Retail Sales of Hot Drinks by Category: Volume 2012-2017
Table 14 Retail Sales of Hot Drinks by Category: Value 2012-2017
Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2012-2017
Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2012-2017
Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2012-2017
Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2012-2017
Table 19 Total Sales of Hot Drinks by Category: Total Volume 2012-2017
Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2012-2017
Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2013-2017
Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2014-2017
Table 23 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2012-2017
Table 24 Retail Distribution of Hot Drinks by Format: % Volume 2012-2017
Table 25 Retail Distribution of Hot Drinks by Format and Category: % Volume 2017
Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2017-2022
Table 27 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2017-2022
Table 28 Forecast Retail Sales of Hot Drinks by Category: Volume 2017-2022
Table 29 Forecast Retail Sales of Hot Drinks by Category: Value 2017-2022
Table 30 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2017-2022
Table 31 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2017-2022
Table 32 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2017-2022
Table 33 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2017-2022
Table 34 Forecast Total Sales of Hot Drinks by Category: Total Volume 2017-2022
Table 35 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2017-2022

Megatrends

Country Report

Tea in the United Arab Emirates

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Premiumisation remains a key trend

Health positioning and local hospitality traits support tea consumption

Consumers look for added-value benefits

COMPETITIVE LANDSCAPE

Unilever leads tea

New product developments target the younger demographic

Rise of specialist coffee shops

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Overview

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Table of Contents

Tea in the United Arab Emirates - Category analysis

HEADLINES

PROSPECTS

Premiumisation remains a key trend

Health positioning and local hospitality traits support tea consumption

Consumers look for added-value benefits

COMPETITIVE LANDSCAPE

Unilever leads tea

New product developments target the younger demographic

Rise of specialist coffee shops

CATEGORY DATA

Hot Drinks in the United Arab Emirates - Industry Overview

EXECUTIVE SUMMARY

Younger demographic key to growth

Premiumisation is still a key driver of value growth

International players lead hot drinks

New product development focuses on experience and differentiation

Hot drinks is expected to record positive growth in the forecast period

MARKET DATA

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