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Country Report

Tea in

Tea in China

18 pages, Feb 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Although unpackaged products continued to account for a large share of tea sales in China in 2017, especially in the foodservice channel, where operators purchase unpackaged loose tea directly from suppliers at low prices, packaged tea is growing in popularity in the retail channel as increasing disposable incomes are enabling consumers to buy better quality products. In addition, government policies are supporting branded packaged tea, with the aim being for five tea manufacturers to achieve annual revenues of over CNY5 billion by 2020.

Internet to help drive tea growth over the forecast period

With the rapid development of internet retailing in China, the leading tea companies have opened e-commerce stores to target younger consumers, with their physical stores focusing on spreading the tea culture and experience. Although the share of internet retailing in tea remained fairly low, the channel offers significant potential for growth as more and more young people who were born in the 1980s and 1990s are likely to show an interest in drinking tea over the forecast period.

Mid- to high-end teas set to become mainstream thanks to rising product awareness and consumer knowledge

With the Chinese government’s crackdown on excessive public spending, premium tea products have been heavily impacted, with high-end tea being given as a gift no longer tolerated. Instead, demand for tea is mainly coming from households.

COMPETITIVE LANDSCAPE

Leading players try to reach young consumers to drive sales growth

With a widespread tea culture and rising health-consciousness, more and more young consumers are becoming interested in drinking tea. To capture these potential consumers, tea companies are having to update their existing traditional business models.

Cooperation between tea companies to expand product lines

Faced with intensifying competition, tea companies are trying to expand their product lines to help drive sales. For example, Bama Tea Co has been collaborating with other brand manufacturers to explore green tea, black tea and white tea products, including Longjing, Biluochun, Keemun red tea and Anji white tea, instead of focusing on Tieguanyin, a category under oolong tea.

Companies with a clear positioning and better understanding of consumers to gain ground over the forecast period

With a range of consumer demands, brands with a clear positioning have the opportunity to attract certain groups of consumers. Not only focusing on the products themselves, manufacturers need to make more effort to understand consumers’ specific demands.

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Tea Market Sample Report Tea Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Tea industry in China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Tea industry in China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Tea in China market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Tea in China?
What are the major brands in China?
Is loose leaf tea available in China?
Is there a shift from unpackaged to packaged tea in China?
Is there a market for tea pods in China?
What is the market size for different tea flavors (green tea, black tea, herbal tea, etc.) in China?
How are market trends changing in flavours/types for fruit/herbal and other tea?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Hot Drinks market research database.

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Tea in China - Category analysis

HEADLINES

PROSPECTS

Internet to help drive tea growth over the forecast period

Mid- to high-end teas set to become mainstream thanks to rising product awareness and consumer knowledge

COMPETITIVE LANDSCAPE

Leading players try to reach young consumers to drive sales growth

Cooperation between tea companies to expand product lines

Companies with a clear positioning and better understanding of consumers to gain ground over the forecast period

CATEGORY DATA

Table 1 Retail Sales of Tea by Category: Volume 2012-2017
Table 2 Retail Sales of Tea by Category: Value 2012-2017
Table 3 Retail Sales of Tea by Category: % Volume Growth 2012-2017
Table 4 Retail Sales of Tea by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Tea: % Retail Value 2013-2017
Table 6 LBN Brand Shares of Tea: % Retail Value 2014-2017
Table 7 Forecast Retail Sales of Tea by Category: Volume 2017-2022
Table 8 Forecast Retail Sales of Tea by Category: Value 2017-2022
Table 9 Forecast Retail Sales of Tea by Category: % Volume Growth 2017-2022
Table 10 Forecast Retail Sales of Tea by Category: % Value Growth 2017-2022

Hot Drinks in China - Industry Overview

EXECUTIVE SUMMARY

Hot drinks continues to grow steadily in spite of intensifying competition from RTD formats

Trading up trend strongest in coffee

Nestlé (China) continues to lead a fragmented market

Trading up trend leads to the launch of new high-end products

Further stable growth anticipated over the forecast period

MARKET DATA

Table 11 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2012-2017
Table 12 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2012-2017
Table 13 Retail Sales of Hot Drinks by Category: Volume 2012-2017
Table 14 Retail Sales of Hot Drinks by Category: Value 2012-2017
Table 15 Retail Sales of Hot Drinks by Category: % Volume Growth 2012-2017
Table 16 Retail Sales of Hot Drinks by Category: % Value Growth 2012-2017
Table 17 Foodservice Sales of Hot Drinks by Category: Volume 2012-2017
Table 18 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2012-2017
Table 19 Total Sales of Hot Drinks by Category: Total Volume 2012-2017
Table 20 Total Sales of Hot Drinks by Category: % Total Volume Growth 2012-2017
Table 21 NBO Company Shares of Hot Drinks: % Retail Value 2013-2017
Table 22 LBN Brand Shares of Hot Drinks: % Retail Value 2014-2017
Table 23 Retail Distribution of Hot Drinks by Format: % Volume 2012-2017
Table 24 Retail Distribution of Hot Drinks by Format and Category: % Volume 2017
Table 25 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2017-2022
Table 26 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2017-2022
Table 27 Forecast Retail Sales of Hot Drinks by Category: Volume 2017-2022
Table 28 Forecast Retail Sales of Hot Drinks by Category: Value 2017-2022
Table 29 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2017-2022
Table 30 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2017-2022
Table 31 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2017-2022
Table 32 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2017-2022
Table 33 Forecast Total Sales of Hot Drinks by Category: Total Volume 2017-2022
Table 34 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2017-2022

Megatrends

Country Report

Tea in China

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Internet to help drive tea growth over the forecast period

Mid- to high-end teas set to become mainstream thanks to rising product awareness and consumer knowledge

COMPETITIVE LANDSCAPE

Leading players try to reach young consumers to drive sales growth

Cooperation between tea companies to expand product lines

Companies with a clear positioning and better understanding of consumers to gain ground over the forecast period

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Tea in China - Category analysis

HEADLINES

PROSPECTS

Internet to help drive tea growth over the forecast period

Mid- to high-end teas set to become mainstream thanks to rising product awareness and consumer knowledge

COMPETITIVE LANDSCAPE

Leading players try to reach young consumers to drive sales growth

Cooperation between tea companies to expand product lines

Companies with a clear positioning and better understanding of consumers to gain ground over the forecast period

CATEGORY DATA

Hot Drinks in China - Industry Overview

EXECUTIVE SUMMARY

Hot drinks continues to grow steadily in spite of intensifying competition from RTD formats

Trading up trend strongest in coffee

Nestlé (China) continues to lead a fragmented market

Trading up trend leads to the launch of new high-end products

Further stable growth anticipated over the forecast period

MARKET DATA

SOURCES

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