The total tea cultivation and production area increased over the review period in China. Although tea production is not an agricultural sector with high greenhouse gas emissions, the scale at which tea is grown and consumed in China makes it a significant target for reducing emissions.
Retail volume sales of black tea are expected to increase at a rapid pace over the forecast period, thanks to a continued high level of interest amongst consumers. In terms of premium, more expensive teas, black tea is seeing increasing consumer interest in terroirs, flavours, origins and sustainability.
China Tea Marketing Association and JD have a five-year partnership agreement to encourage consumers to upgrade to higher-quality tea and push the digital growth of the tea category by maximising e-commerce. The two companies aim to construct clusters of top-tier tea businesses and promote them on the JD.
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Understand the latest market trends and future growth opportunities for the Tea industry in China with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of Black Tea, Fruit/Herbal Tea, Green Tea, Instant Tea, and Other Tea.See All of Our Definitions
This report originates from Passport, our Tea research and analysis database.
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