Sales of wine saw a significant decline in volume terms in 2020 due to the lockdown and closure of bars and restaurants as a result of COVID-19, leading to double-digit decline in the on-trade channel. In 2021, given the importance attached to the social and celebratory aspect of wine drinking, the recovery of the category was linked to the lifting of restrictions on the opening of bars/restaurants and on limits on gatherings.
The wine market bounced back in 2021, although sales did not reach their pre-COVID-19 levels in the year. This is due to the fact that a notable share of wine players’ turnover is made through the on-trade sector, which was also forced to close for many weeks in 2021 due to the spread of new variants of the virus.
Domestic consumption of wine continued to be primarily supplied by local production due to affordability given growing inflation. Therefore, imported wine and local premium variants continued to decline in popularity to the benefit of economy wine, which lead sales.
Wine in Algeria is expected to demonstrate positive sales dynamics over the forecast period. Nevertheless, wine growth is set to gradually slow down, constrained by declining disposable income levels driven by growing inflation, increasing taxes on alcohol and a significant increase of average unit prices.
Still red wine is expected to continue as the star product, recording strong value and volume CAGRs over the forecast period. This product area, the most popular and appreciated wine by Algerian drinkers, in particular the middle-aged male population, will continue to benefit from strong consumer awareness and widening availability of affordable brands.
Sparkling wine will continue to develop and is expected to record a positive volume CAGR in the period to 2026. Growing consumer awareness and rising tourism investment will have a positive effect on consumer demand for sparkling wine.
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This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).See All of Our Definitions
This report originates from Passport, our Wine research and analysis database.
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