Wine sales continued to grow in Kazakhstan in 2021. However, it is not only quantity but also quality that is increasing.
Sparkling wine exhibited double-digit volume growth in 2021. The assortment and the number of brands in the category is growing.
Bacchus AO is the leading player in both the wine and brandy categories. The flagship brands of the company are Bacchus Classic Red, Bacchus Classic White and Bacchus Rosé.
Wine culture is expected to develop further in Kazakhstan during the forecast period. Younger consumers of legal drinking age are shifting away from products with a high alcohol content to categories with a lower ABV that can also offer a pleasing taste.
Sparkling wine sales are expected to continue to grow over the forecast period. While these products will require further promotion, a greater variety and improved distribution to maintain their expansion, suppliers are already working on this.
The wine market in Kazakhstan continues to be dominated by local products. However, imports are on the rise, with wines from both the New and Old Worlds gaining traction.
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Understand the latest market trends and future growth opportunities for the Wine industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).See All of Our Definitions
This report originates from Passport, our Wine research and analysis database.
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