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Country Report

Wine in

Wine in Kazakhstan

May 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Wine negatively impacted by closure of on-trade

Wine was negatively impacted by COVID-19 and registered a decrease in overall volume sales. However, off-trade registered positive volume growth, but this was not enough to compensate for the severe decrease in volume sales through off-trade.

No clear-cut lead among a proliferation of local and international names

In terms of company and brand shares, wine was still highly fragmented in Kazakhstan in 2020. There is a wide range of local and international brands and among them there is no leading name that generated a significant volume share of sales.

Wine becomes more ingrained in the local lifestyle

Wine appreciation increased over the review period. Local premium wine producers, wine importers and associations organised wine exhibitions, sommelier masterclasses and wine tastings to capitalise on increased consumer demand for the beverage.

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Samples

Wine Market Sample Report Wine Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Wine industry in Kazakhstan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wine industry in Kazakhstan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wine in Kazakhstan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market volume shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Wine in Kazakhstan?
What are the major brands in Kazakhstan?
How do sales of new world wine perform in comparisons to old world wine?
Which countries are the main wine exporters and importers?
Is wine mainly consumed in on- or off-trade channels?
Have other sparkling wines like cava and prosecco benefited during the recession at the cost of Champagne?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Wine in Kazakhstan - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Wine negatively impacted by closure of on-trade

No clear-cut lead among a proliferation of local and international names

Wine becomes more ingrained in the local lifestyle

RECOVERY AND OPPORTUNITIES

Healthy recovery over forecast period

Demand for higher quality wine continues to increase

Lower ABV than spirits drives volume sales

CATEGORY DATA

Table 1 Sales of Wine by Category: Total Volume 2015-2020
Table 2 Sales of Wine by Category: Total Value 2015-2020
Table 3 Sales of Wine by Category: % Total Volume Growth 2015-2020
Table 4 Sales of Wine by Category: % Total Value Growth 2015-2020
Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2015-2020
Table 6 Sales of Wine by Off-trade vs On-trade: Value 2015-2020
Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2015-2020
Table 9 Forecast Sales of Wine by Category: Total Volume 2020-2025
Table 10 Forecast Sales of Wine by Category: Total Value 2020-2025
Table 11 Forecast Sales of Wine by Category: % Total Volume Growth 2020-2025
Table 12 Forecast Sales of Wine by Category: % Total Value Growth 2020-2025

Alcoholic Drinks in Kazakhstan - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Company response

Retailing shift

On-trade vs off-trade split

What next for alcoholic drinks?

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 13 Number of On-trade Establishments by Type 2015-2020

TAXATION AND DUTY LEVIES

Table 14 Taxation and Duty Levies on Alcoholic Drinks 2020

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

Table 15 Retail Consumer Expenditure on Alcoholic Drinks 2015-2020

MARKET DATA

Table 16 Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
Table 17 Sales of Alcoholic Drinks by Category: Total Value 2015-2020
Table 18 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
Table 19 Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
Table 20 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2020
Table 21 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2020
Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2020
Table 23 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2020
Table 24 GBO Company Shares of Alcoholic Drinks: % Total Volume 2016-2020
Table 25 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2015-2020
Table 26 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019
Table 27 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2020-2025
Table 28 Forecast Sales of Alcoholic Drinks by Category: Total Value 2020-2025
Table 29 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2020-2025
Table 30 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2020-2025

Megatrends

Country Report

Wine in Kazakhstan

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Wine negatively impacted by closure of on-trade

No clear-cut lead among a proliferation of local and international names

Wine becomes more ingrained in the local lifestyle

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Wine in Kazakhstan - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Wine negatively impacted by closure of on-trade

No clear-cut lead among a proliferation of local and international names

Wine becomes more ingrained in the local lifestyle

RECOVERY AND OPPORTUNITIES

Healthy recovery over forecast period

Demand for higher quality wine continues to increase

Lower ABV than spirits drives volume sales

CATEGORY DATA

Alcoholic Drinks in Kazakhstan - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Company response

Retailing shift

On-trade vs off-trade split

What next for alcoholic drinks?

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

MARKET DATA

DISCLAIMER

SOURCES

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