Wine will continue to see positive total volume across the forecast period, with growth driven by still rosé wine, sparkling wine and still light grape wine, with fortified wine and vermouth increasingly seen as old-fashioned. Champagne, and sparkling wine in general, is expected to benefit from the return to pre-pandemic lifestyles in Denmark in the forecast period.
Red wine will remain the largest category in wine but will continue to see a small decline in volume sales as consumers increasingly move from traditional red wine to other options - especially rosé wine. As such, over the forecast period, rosé wine is set to see solid growth, while white wine is also expected to see positive growth from also being a lighter option for consumers.
As in the pre-pandemic period, Danish consumers are expected to show strong interest in new and distinctive wine products. This is likely to provide opportunities for smaller players, especially domestic enterprises, specialising in producing and/or importing the latest popular niche products.
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Understand the latest market trends and future growth opportunities for the Wine industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Wine
This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).
See All of Our DefinitionsThis report originates from Passport, our Wine research and analysis database.
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