The future outlook for wine consumption in Austria suggests a gradual decline in overall volume sales. While there is potential for slight recovery in the coming years, the long-term trend indicates a slow downward trajectory.
In the realm of non alcoholic wine, non alcoholic sparkling wine has gained some traction in Austria, often purchased for occasions where inclusivity is important, such as toasting on special events. Non alcoholic still wine, while relatively less common, has seen improvements in retail presence and subsequently piqued consumer interest.
Vermouth has garnered attention among discerning drinking enthusiasts in Austria, thanks to recommendations and the emergence of new mixes in the horeca sector. Additionally, local wine producers entering the vermouth market have improved its availability and diversity.
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Understand the latest market trends and future growth opportunities for the Wine industry in Austria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Wine
This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).
See All of Our DefinitionsThis report originates from Passport, our Wine research and analysis database.
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