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Country Report

Wine in

Wine in Nigeria

28 pages, Jun 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Urbanisation and rising incomes will continue to benefit wine

Wine in Nigeria is expected to perform well over the forecast period thanks to favourable socioeconomic trends such as rising urbanisation, the expansion of the middle class and growth in the number of people in formal or professional employment, especially women. The category should also benefit from economic recovery, as people with higher incomes are more likely to consume wine.

Trading up likely to resume as economic conditions improve

Amidst unfavourable economic conditions, wine witnessed a strong trend towards trading down over 2015-2017. For example, consumers switched from expensive champagne brands like Moët & Chandon to more affordable options such as André, and from Carlo Rossi to the cheaper Baron Romero brand in still red wine.

Outlook for still red wine remains bright

Still red wine, by far the largest wine category in total volume sales terms in 2017, is expected to perform strongly over the forecast period. Still red wine products are generally cheaper than white varieties, and many consumers are first introduced to wine through affordable and widely available red wine brands such as Don Simon, Baron de Romero and Baron de Valls.

COMPETITIVE LANDSCAPE

Ekulo Group leads wine in 2017

Ekulo Group continued to lead wine in total volume sales terms in 2017. The company, Nigeria’s leading wine importer, distributes popular brands such as Baron Romero, Baron de Valls, B&G Cuvee Speciale, Don Simon, Escudo Rojo, Moët & Chandon, Dom Pérignon and Pink Lady.

International brands remain dominant

International brands dominated total wine volume sales in Nigeria in 2017. Some local importers hold franchises for the distribution of international brands, while others have no connection to producers and import such brands indirectly.

Mid-priced brands lose ground to economy products

While mid-priced brands such as Carlo Rossi have historically accounted for a large share of total wine volume sales in Nigeria, towards the end of the review period they lost ground as more consumers moved to economy brands. Economy brands continued to perform strongly in 2017 due to their competitive price positioning as compared to standard and premium alternatives.

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Samples

Wine Market Sample Report Wine Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Wine industry in Nigeria with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wine industry in Nigeria, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wine in Nigeria market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market volume shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Wine in Nigeria?
What are the major brands in Nigeria?
How do sales of new world wine perform in comparisons to old world wine?
Which countries are the main wine exporters and importers?
Is wine mainly consumed in on- or off-trade channels?
Have other sparkling wines like cava and prosecco benefited during the recession at the cost of Champagne?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Wine in Nigeria - Category analysis

HEADLINES

PROSPECTS

Urbanisation and rising incomes will continue to benefit wine

Trading up likely to resume as economic conditions improve

Outlook for still red wine remains bright

COMPETITIVE LANDSCAPE

Ekulo Group leads wine in 2017

International brands remain dominant

Mid-priced brands lose ground to economy products

CATEGORY DATA

Table 1 Sales of Wine by Category: Total Volume 2012-2017
Table 2 Sales of Wine by Category: Total Value 2012-2017
Table 3 Sales of Wine by Category: % Total Volume Growth 2012-2017
Table 4 Sales of Wine by Category: % Total Value Growth 2012-2017
Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2012-2017
Table 6 Sales of Wine by Off-trade vs On-trade: Value 2012-2017
Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2012-2017
Table 9 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2012-2017
Table 10 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2012-2017
Table 11 Sales of Still White Wine by Price Segment: % Off-trade Volume 2012-2017
Table 12 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2012-2017
Table 13 GBO Company Shares of Still Light Grape Wine: % Total Volume 2013-2017
Table 14 NBO Company Shares of Still Light Grape Wine: % Total Volume 2013-2017
Table 15 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2014-2017
Table 16 GBO Company Shares of Champagne: % Total Volume 2013-2017
Table 17 NBO Company Shares of Champagne: % Total Volume 2013-2017
Table 18 LBN Brand Shares of Champagne: % Total Volume 2014-2017
Table 19 GBO Company Shares of Other Sparkling Wine: % Total Volume 2013-2017
Table 20 NBO Company Shares of Other Sparkling Wine: % Total Volume 2013-2017
Table 21 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2014-2017
Table 22 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2013-2017
Table 23 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2013-2017
Table 24 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2014-2017
Table 25 Forecast Sales of Wine by Category: Total Volume 2017-2022
Table 26 Forecast Sales of Wine by Category: Total Value 2017-2022
Table 27 Forecast Sales of Wine by Category: % Total Volume Growth 2017-2022
Table 28 Forecast Sales of Wine by Category: % Total Value Growth 2017-2022

Alcoholic Drinks in Nigeria - Industry Overview

EXECUTIVE SUMMARY

Alcoholic drinks recovers in total volume growth terms in 2017

Trading down continues across alcoholic drinks

Competition in alcoholic drinks intensifies

On-trade channels continue to lead but off-trade consumption increases steadily

Positive market performance projected over the forecast period

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 29 Number of On-trade Establishments by Type 2012-2017

TAXATION AND DUTY LEVIES

Table 30 Taxation and Duty Levies on Alcoholic Drinks 2017

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

Summary 1 Key New Product Developments 2017

MARKET INDICATORS

Table 31 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017

MARKET DATA

Table 32 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 33 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 34 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 35 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 36 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 37 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 38 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 39 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 40 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
Table 41 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
Table 42 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2017
Table 43 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 44 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 45 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 46 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022

Megatrends

Country Report

Wine in Nigeria

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Urbanisation and rising incomes will continue to benefit wine

Trading up likely to resume as economic conditions improve

Outlook for still red wine remains bright

COMPETITIVE LANDSCAPE

Ekulo Group leads wine in 2017

International brands remain dominant

Mid-priced brands lose ground to economy products

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Wine in Nigeria - Category analysis

HEADLINES

PROSPECTS

Urbanisation and rising incomes will continue to benefit wine

Trading up likely to resume as economic conditions improve

Outlook for still red wine remains bright

COMPETITIVE LANDSCAPE

Ekulo Group leads wine in 2017

International brands remain dominant

Mid-priced brands lose ground to economy products

CATEGORY DATA

Alcoholic Drinks in Nigeria - Industry Overview

EXECUTIVE SUMMARY

Alcoholic drinks recovers in total volume growth terms in 2017

Trading down continues across alcoholic drinks

Competition in alcoholic drinks intensifies

On-trade channels continue to lead but off-trade consumption increases steadily

Positive market performance projected over the forecast period

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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