In keeping with the pattern witnessed across alcoholic drinks in Bosnia and Herzegovina, wine witnessed a strong return to growth in on-trade volume sales in 2021 as the easing of the COVID-19 pandemic and related restrictions encouraged people to start regularly frequenting foodservice establishments again and fuelled a recovery in inbound tourism. Unlike the other main market categories, however, wine also recorded an improved performance in terms of off-trade volume growth.
People in Bosnia and Herzegovina have long considered wine to be good for health when consumed in moderation. This belief is reinforced by frequent media reports highlighting the potential health benefits of wine and the fact that many physicians in the country recommend an occasional glass – especially of red wine - as a way to reduce the risk of heart disease and other ailments.
Champagne was the most dynamic performer within wine in terms of total volume sales growth in 2021. While this was partly because sales are still emerging from a low base, it also benefited from the fact that the development of the local wine drinking culture in recent years has been accompanied by a trend towards premiumisation.
Wine is set to perform well throughout the forecast period, with consistently robust growth in volume and current value sales projected at the off- and on-trade levels. Consumption will continue to be bolstered by the expansion of the wine drinking culture in Bosnia and Herzegovina, while the perception of wine as a healthier alternative to beer and spirits will also help to drive demand.
Champagne is expected to be the strongest performer in terms of off-trade volume and current value sales growth over the forecast period. Although growth rates will be inflated by the fact that consumption is increasing from a low base, the category will also remain one of the chief beneficiaries of the wider tendency towards premiumisation in wine.
While the outlook for other sparkling wine over the forecast period is broadly favourable, off-trade volume growth looks set to be slower than that recorded over 2016-2021. This is mainly due to increasing maturity, though retail demand is also likely to be constrained by more intense competition from champagne.
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This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).See All of Our Definitions
This report originates from Passport, our Wine research and analysis database.
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