While all alcoholic drinks registered overall volume decline in 2020, mainly due to the disruption in on-trade, wine actually fared best and only registered a slight volume decline in comparison with 2019. While champagne was registered the highest volume growth in 2019, there was not much case for a celebration in 2020 and champagne registered steep volume decline as a result.
Winery Vukoje 1982, located in the Bosnian town of Trebinje, was awarded the accolade of Best Winery of the Balkan Region just prior to COVID-19 at the Belgrade Waterfront Good Food & Wine Festival, held in Belgrade, Serbia. This is a clear sign of the rising profile of Bosnian wines at regional level, raising the prospect that the country’s wineries could have the potential to appeal to consumers further afield.
While consumers had been increasingly shopping through modern grocery retailers, over the review period. This was further accelerated by the pandemic.
Once society opens up and foodservice can operate at full capacity, wine should return to healthy volume growth. The generally favourable trends that were in place prior to the onset of COVID-19 situation are set to return once the situation in Bosnia and Herzegovina has returned to some semblance of normality.
Prior to COVID-19, champagne has been registering healthy volume growth, though sales are from a low base, with overall sales remaining far lower than still light grape wine. Demand for champagne was increasing on the back of rising disposable incomes as well as certain emerging lifestyle trends, specifically the increasing interest in conspicuous consumption among more the affluent in Sarajevo and the country’s other major towns and cities.
Wine is widely regarded as a “healthy” drink in Bosnia and Herzegovina, even more so than beer. However, this applies only when wine is consumed in very strict moderation.
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Understand the latest market trends and future growth opportunities for the Wine industry in Bosnia and Herzegovina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This report originates from Passport, our Wine research and analysis database.
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