The longstanding health trend in Norway is changing the way people eat, and consequently the choice in wine pairings, underpinning a shift towards lighter and fresher wines; the trend towards eating less heavy food increases the perceived appropriateness of pairing with wines other than still red wine. The development was further intensified by an exceptionally long and warm summer in 2018, which benefitted sales of “clear” wines, including still white wine, sparkling wine and particularly still rosé wine, at the expense of the heavier still red wine.
Two key trends continued to make themselves apparent within still red wine in 2018. The first is Norwegians preferring red wine with less sugar than before; this has become a notable concern among consumers after press articles of high sugar content in the most popular red wines in Norway and Vinmonopolet starting to mark its product shelves with sugar content information.
France as a country of origin saw an overarching increase in wine sales in 2018. Still light grape wine, including red, white and rosé, as well as sparkling wine from France saw increases in sales; the tendency towards less sweetness and lower alcohol in French wines aligns well with current market trends.
Arcus Wine Brands AS, the flagship division for Arcus-Gruppen AS within wine, maintained its position as the leading player in 2018. The company has a wide range of wines, which it imports in barrels and vats and packages in bottles or bag-in-box at its local facilities in Gjelleråsen.
Winemarket AS, part of the relatively new wine group Oslo Wine Agency, continued to grow in 2018. The company grew from a small base, benefitting particularly from strong off-trade distribution for its brand Giol Prosecco Spumante.
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This industry report originates from Passport, our Alcoholic Drinks market research database.