Having surged by more than two fifths during 2020 amid stringent restrictions on movement, off-trade volume sales of wine stabilised in 2021, although a small increase was evident. During 2020, the collapse of the cross-border trade with neighbouring Sweden boosted demand for wine sold by Vinmonopolet, a government-owned alcoholic beverage retailer that is the only company allowed to sell beverages containing an alcohol content higher than 4.
Sparkling wine in Norway is dominated by other sparkling wine. British brands are growing in popularity, as are offerings from the USA.
Off-trade volume sales of still rosé wine continued to see double-digit growth in 2021. According to industry sources, while the consumption of rosé still peaks in the summer months, it is becoming more of a year-round drink.
With the relaxation of COVID-19 restrictions set to kick-start the cross-border trade, off-trade volume sales of wine will exhibit a modest decline during 2021, before recovering in subsequent years. Off-trade volume sales will rise during the forecast period as a whole.
In other sparkling wine, Prosecco, Cava and Crémant are set to grow in popularity. Still rosé wine will continue its transition to becoming a year-round drink.
The bag-in-box packaging format performed very strongly in 2020, as consumers avoided multiple trips to Vinmonopolet by buying wine in bulk. While it has long been seen as a very practical solution among Norwegians, particularly in terms of convenience in transportation and for its preservative capabilities, the selection of wines in this format has generally been on the lower end of the price spectrum and not something people would boast about to friends.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Wine industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wine industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).See All of Our Definitions
This report originates from Passport, our Wine research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!