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Learn moreJul 2019
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In the Italian market, a change in tastes occurred following a change in consumption habits. Italian consumers used to prefer strong red wines, when it was more common to consume wine with the main meal.
Italian consumers showed an interest in new types of wines. Organic and vegan wines benefited from the healthy crosscutting trends noticeable in several market areas in food and beverages, including wine, as they are perceived as healthier options than the classic options.
The strong trend towards sparkling wine could still be seen in 2018. The main reason for the strength and persistence of this trend are the changes in consumption habits being seen in Italian society.
Verdicchio wine and canapa are the main ingredients for the new launch Canavì by domestic player Canapaverde. This beverage cannot officially be categorised as “wine”, because of the cannabis content, but it shows the effects of at least two trends that are growing in importance.
Bella Zero Alcohol was launched in 2018 by domestic player Iris Vigneti, which had been working on this innovation in recent years in order to cater to the increasing demand for non-alcoholic wine in the Italian market. It has a pending patent for its production process and obtained World Biodiversity Association certification for it.
Leading player Caviro presented, in a joint venture with Cevico, a new Spumante Bolé, a sparkling Trebbiano wine. This joint venture has created a new DOC (denominazione di origine controllata): Romagna Spumante Novebolle.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Wine industry in Italy with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Wine industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.
The Wine in Italy market research report includes:
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This industry report originates from Passport, our Alcoholic Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.