Wine in Italy

Wine in Italy - Category analysis

HEADLINES

PROSPECTS

Two important law changes: Defined “wine-tourism” and implemented traceability

Lifestyle change: From personal consumption to social sharing

Premiumisation trend: Entry-level products suffer while premium wine performs well

COMPETITIVE LANDSCAPE

Belgian Atlas Invest acquires domestic Poggio Antico in Montalcino area

In Piemonte, Tenuta Garetto acquired by Poderi Gianni Gagliardo

Dacapo and Ca ed Balos merges, while Santa Margherita group acquires Cà Maiol

CATEGORY DATA

Table 1 Sales of Wine by Category: Total Volume 2012-2017
Table 2 Sales of Wine by Category: Total Value 2012-2017
Table 3 Sales of Wine by Category: % Total Volume Growth 2012-2017
Table 4 Sales of Wine by Category: % Total Value Growth 2012-2017
Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2012-2017
Table 6 Sales of Wine by Off-trade vs On-trade: Value 2012-2017
Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2012-2017
Table 9 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2012-2017
Table 10 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2012-2017
Table 11 Sales of Still White Wine by Price Segment: % Off-trade Volume 2012-2017
Table 12 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2012-2017
Table 13 GBO Company Shares of Still Light Grape Wine: % Total Volume 2013-2017
Table 14 NBO Company Shares of Still Light Grape Wine: % Total Volume 2013-2017
Table 15 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2014-2017
Table 16 GBO Company Shares of Champagne: % Total Volume 2013-2017
Table 17 NBO Company Shares of Champagne: % Total Volume 2013-2017
Table 18 LBN Brand Shares of Champagne: % Total Volume 2014-2017
Table 19 GBO Company Shares of Other Sparkling Wine: % Total Volume 2013-2017
Table 20 NBO Company Shares of Other Sparkling Wine: % Total Volume 2013-2017
Table 21 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2014-2017
Table 22 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2013-2017
Table 23 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2013-2017
Table 24 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2014-2017
Table 25 GBO Company Shares of Non-grape Wine: % Total Volume 2013-2017
Table 26 NBO Company Shares of Non-grape Wine: % Total Volume 2013-2017
Table 27 LBN Brand Shares of Non-grape Wine: % Total Volume 2014-2017
Table 28 Forecast Sales of Wine by Category: Total Volume 2017-2022
Table 29 Forecast Sales of Wine by Category: Total Value 2017-2022
Table 30 Forecast Sales of Wine by Category: % Total Volume Growth 2017-2022
Table 31 Forecast Sales of Wine by Category: % Total Value Growth 2017-2022

Alcoholic Drinks in Italy - Industry Overview

EXECUTIVE SUMMARY

Value growth higher than volume for alcoholic drinks in Italy

Premiumisation and focus on cocktails as major trends in 2017

Multinationals show great interest in acquiring craft domestic breweries

Internet retailing grows due to good performances of specialist online retailers

Strong opportunities for growth linked to craft, regional and premium products

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments

TAXATION AND DUTY LEVIES

Table 32 Taxation and Duty Levies on Alcoholic Drinks 2017

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook
Summary 1 Key New Product Developments 2016-2018

MARKET INDICATORS

Table 33 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017

MARKET DATA

Table 34 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 35 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 36 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 37 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 38 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 39 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 40 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 41 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 42 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
Table 43 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
Table 44 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2017
Table 45 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 46 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 47 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 48 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022

DEFINITIONS

SOURCES

Summary 2 Research Sources

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