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Country Report

Wine in

Wine in Italy

32 pages, Jun 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Two important law changes: Defined “wine-tourism” and implemented traceability

New procedures settled by law 238/2016 “Testo Unico del Vino” were implemented in January 2017. The “Registro Elettronico” has the aim of digitising information about wine and therefore produced greater data availability.

Lifestyle change: From personal consumption to social sharing

Italians’ lifestyles are becoming healthier; therefore, wine consumption has been reduced for everyday meals, where lower alcoholic or non alcoholic drinks are often substituted. Nonetheless, wine consumption grew during social events, such as for aperitifs and in general any kind of familial or social event.

Premiumisation trend: Entry-level products suffer while premium wine performs well

Entry-level wine suffered the most in 2017. Production levels were remarkably low in Italy due to unfavourable natural conditions.

COMPETITIVE LANDSCAPE

Belgian Atlas Invest acquires domestic Poggio Antico in Montalcino area

Domestic Poggio Antico, 32.5 hectares of vineyard mostly producing brunello wine, was bought by the Belgian Atlas Invest.

In Piemonte, Tenuta Garetto acquired by Poderi Gianni Gagliardo

The Piemonte region is showing dynamism among domestic producers. Poderi Gianni Gagliardo, a domestic manufacturer producing nebbiolo wine in the Langhe area, acquired Tenuta Garetto in the Asti area.

Dacapo and Ca ed Balos merges, while Santa Margherita group acquires Cà Maiol

Dynamism in the Monferrato area where domestic Dacapo (Agliano Terme) merged with Ca ed Balos (Castiglione Tinella) in the area producing Moscato d’Asti. In Garda lake area, Santa Margherita group bought Cà Maiol producing doc Lugana, which recorded very good performances.

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Wine Market Sample Report Wine Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Wine industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wine industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wine in Italy market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market volume shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Wine in Italy?
What are the major brands in Italy?
How do sales of new world wine perform in comparisons to old world wine?
Which countries are the main wine exporters and importers?
Is wine mainly consumed in on- or off-trade channels?
Have other sparkling wines like cava and prosecco benefited during the recession at the cost of Champagne?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Wine in Italy - Category analysis

HEADLINES

PROSPECTS

Two important law changes: Defined “wine-tourism” and implemented traceability

Lifestyle change: From personal consumption to social sharing

Premiumisation trend: Entry-level products suffer while premium wine performs well

COMPETITIVE LANDSCAPE

Belgian Atlas Invest acquires domestic Poggio Antico in Montalcino area

In Piemonte, Tenuta Garetto acquired by Poderi Gianni Gagliardo

Dacapo and Ca ed Balos merges, while Santa Margherita group acquires Cà Maiol

CATEGORY DATA

Table 1 Sales of Wine by Category: Total Volume 2012-2017
Table 2 Sales of Wine by Category: Total Value 2012-2017
Table 3 Sales of Wine by Category: % Total Volume Growth 2012-2017
Table 4 Sales of Wine by Category: % Total Value Growth 2012-2017
Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2012-2017
Table 6 Sales of Wine by Off-trade vs On-trade: Value 2012-2017
Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2012-2017
Table 9 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2012-2017
Table 10 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2012-2017
Table 11 Sales of Still White Wine by Price Segment: % Off-trade Volume 2012-2017
Table 12 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2012-2017
Table 13 GBO Company Shares of Still Light Grape Wine: % Total Volume 2013-2017
Table 14 NBO Company Shares of Still Light Grape Wine: % Total Volume 2013-2017
Table 15 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2014-2017
Table 16 GBO Company Shares of Champagne: % Total Volume 2013-2017
Table 17 NBO Company Shares of Champagne: % Total Volume 2013-2017
Table 18 LBN Brand Shares of Champagne: % Total Volume 2014-2017
Table 19 GBO Company Shares of Other Sparkling Wine: % Total Volume 2013-2017
Table 20 NBO Company Shares of Other Sparkling Wine: % Total Volume 2013-2017
Table 21 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2014-2017
Table 22 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2013-2017
Table 23 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2013-2017
Table 24 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2014-2017
Table 25 GBO Company Shares of Non-grape Wine: % Total Volume 2013-2017
Table 26 NBO Company Shares of Non-grape Wine: % Total Volume 2013-2017
Table 27 LBN Brand Shares of Non-grape Wine: % Total Volume 2014-2017
Table 28 Forecast Sales of Wine by Category: Total Volume 2017-2022
Table 29 Forecast Sales of Wine by Category: Total Value 2017-2022
Table 30 Forecast Sales of Wine by Category: % Total Volume Growth 2017-2022
Table 31 Forecast Sales of Wine by Category: % Total Value Growth 2017-2022

Alcoholic Drinks in Italy - Industry Overview

EXECUTIVE SUMMARY

Value growth higher than volume for alcoholic drinks in Italy

Premiumisation and focus on cocktails as major trends in 2017

Multinationals show great interest in acquiring craft domestic breweries

Internet retailing grows due to good performances of specialist online retailers

Strong opportunities for growth linked to craft, regional and premium products

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments

TAXATION AND DUTY LEVIES

Table 32 Taxation and Duty Levies on Alcoholic Drinks 2017

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook
Summary 1 Key New Product Developments 2016-2018

MARKET INDICATORS

Table 33 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017

MARKET DATA

Table 34 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 35 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 36 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 37 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 38 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 39 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 40 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 41 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 42 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
Table 43 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
Table 44 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2017
Table 45 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 46 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 47 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 48 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022

Megatrends

Country Report

Wine in Italy

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Two important law changes: Defined “wine-tourism” and implemented traceability

Lifestyle change: From personal consumption to social sharing

Premiumisation trend: Entry-level products suffer while premium wine performs well

COMPETITIVE LANDSCAPE

Belgian Atlas Invest acquires domestic Poggio Antico in Montalcino area

In Piemonte, Tenuta Garetto acquired by Poderi Gianni Gagliardo

Dacapo and Ca ed Balos merges, while Santa Margherita group acquires Cà Maiol

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Wine in Italy - Category analysis

HEADLINES

PROSPECTS

Two important law changes: Defined “wine-tourism” and implemented traceability

Lifestyle change: From personal consumption to social sharing

Premiumisation trend: Entry-level products suffer while premium wine performs well

COMPETITIVE LANDSCAPE

Belgian Atlas Invest acquires domestic Poggio Antico in Montalcino area

In Piemonte, Tenuta Garetto acquired by Poderi Gianni Gagliardo

Dacapo and Ca ed Balos merges, while Santa Margherita group acquires Cà Maiol

CATEGORY DATA

Alcoholic Drinks in Italy - Industry Overview

EXECUTIVE SUMMARY

Value growth higher than volume for alcoholic drinks in Italy

Premiumisation and focus on cocktails as major trends in 2017

Multinationals show great interest in acquiring craft domestic breweries

Internet retailing grows due to good performances of specialist online retailers

Strong opportunities for growth linked to craft, regional and premium products

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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