Euromonitor International
- Item successfully added to cart!
  
  Your cart is empty
  
  View Cart Check Out

Country Report

Wine in

Wine in Italy

Aug 2020

US$990

Add to cart Pay by invoice

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PRE-COVID-19 PERFORMANCE

Premiumisation and poor harvests boost unit prices, aperitivo trend drives other sparkling wine to outperform Champagne

Still light grape wine is a traditionally important alcoholic drink in Italy. In 2019, volumes were static, but value sales increased due to both the premiumisation trend and rising prices.

Organic wines see growth, supermarkets and e-commerce see distribution volume share gains

Organic wines, especially in the still light grape wine category, gained share in 2019. This was due to a combination of the premiumisation, health and wellness, and authenticity trends.

CAVIRO introduces new presentation in fragmented wine environment

The wine competitive landscape in Italy is extremely fragmented, with the largest player, CAVIRO (Cooperative Agricole Viti-Frutticoltori Italiani Riuniti Organizzati Scarl), accounting for only a moderate single-digit volume share. CAVIRO offers a broad range of still light grape wine products.

2020 AND BEYOND

COVID-19 impact

On-trade volume sales of wine are expected to fall by 36% in 2020 in light of the impact of COVID-19. This compares to an expected 2% rise forecast for 2020 during research conducted in May 2019, ie before the spread of COVID-19.

Affected products within wine

Off-trade channels saw a slightly positive impact arising from the home seclusion trend. This was evident in Champagne, other sparkling wine, as well as still red, rosé and white wine.

Recovery and opportunities

Demand for organic wines is set to increase over the forecast period. Due to the premium positioning of such products, this represents an opportunity for value growth for the category.

Files are delivered directly into your account within a few minutes of purchase.

Samples

Wine Market Sample Report Wine Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Wine industry in Italy with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wine industry in Italy, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wine in Italy market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market volume shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Wine in Italy?
What are the major brands in Italy?
How do sales of new world wine perform in comparisons to old world wine?
Which countries are the main wine exporters and importers?
Is wine mainly consumed in on- or off-trade channels?
Have other sparkling wines like cava and prosecco benefited during the recession at the cost of Champagne?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

Want to find out more about this report?

Request more information

Wine in Italy - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Premiumisation and poor harvests boost unit prices, aperitivo trend drives other sparkling wine to outperform Champagne

Organic wines see growth, supermarkets and e-commerce see distribution volume share gains

CAVIRO introduces new presentation in fragmented wine environment

2020 AND BEYOND

COVID-19 impact

Affected products within wine

Recovery and opportunities

CATEGORY DATA

Table 1 Sales of Wine by Category: Total Volume 2014-2019
Table 2 Sales of Wine by Category: Total Value 2014-2019
Table 3 Sales of Wine by Category: % Total Volume Growth 2014-2019
Table 4 Sales of Wine by Category: % Total Value Growth 2014-2019
Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2014-2019
Table 6 Sales of Wine by Off-trade vs On-trade: Value 2014-2019
Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2014-2019
Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2014-2019
Table 9 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2014-2019
Table 10 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2014-2019
Table 11 Sales of Still White Wine by Price Segment: % Off-trade Volume 2014-2019
Table 12 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2014-2019
Table 13 GBO Company Shares of Still Light Grape Wine: % Total Volume 2015-2019
Table 14 NBO Company Shares of Still Light Grape Wine: % Total Volume 2015-2019
Table 15 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2016-2019
Table 16 GBO Company Shares of Champagne: % Total Volume 2015-2019
Table 17 NBO Company Shares of Champagne: % Total Volume 2015-2019
Table 18 LBN Brand Shares of Champagne: % Total Volume 2016-2019
Table 19 GBO Company Shares of Other Sparkling Wine: % Total Volume 2015-2019
Table 20 NBO Company Shares of Other Sparkling Wine: % Total Volume 2015-2019
Table 21 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2016-2019
Table 22 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2015-2019
Table 23 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2015-2019
Table 24 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2016-2019
Table 25 GBO Company Shares of Non-grape Wine: % Total Volume 2015-2019
Table 26 NBO Company Shares of Non-grape Wine: % Total Volume 2015-2019
Table 27 LBN Brand Shares of Non-grape Wine: % Total Volume 2016-2019
Table 28 Forecast Sales of Wine by Category: Total Volume 2019-2024
Table 29 Forecast Sales of Wine by Category: Total Value 2019-2024
Table 30 Forecast Sales of Wine by Category: % Total Volume Growth 2019-2024
Table 31 Forecast Sales of Wine by Category: % Total Value Growth 2019-2024

Alcoholic Drinks in Italy - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Premiumisation and health trends represent key factors influencing alcoholic drinks’ performance in 2019

Players invest in new initiatives

Health set to be a key factor influencing performance of alcoholic drinks market in post-pandemic Italy

Chart 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2017-2024
Chart 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2017-2024
Chart 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2016-2024
Chart 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2016-2024

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 32 Number of On-trade Establishments by Type 2014-2019

TAXATION AND DUTY LEVIES

Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2019

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

Table 33 Retail Consumer Expenditure on Alcoholic Drinks 2014-2019

MARKET DATA

Table 34 Sales of Alcoholic Drinks by Category: Total Volume 2014-2019
Table 35 Sales of Alcoholic Drinks by Category: Total Value 2014-2019
Table 36 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019
Table 37 Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019
Table 38 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2019
Table 39 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2019
Table 40 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2019
Table 41 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2019
Table 42 GBO Company Shares of Alcoholic Drinks: % Total Volume 2015-2019
Table 43 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2014-2019
Table 44 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019
Table 45 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
Table 46 Forecast Sales of Alcoholic Drinks by Category: Total Value 2019-2024
Table 47 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
Table 48 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024

Megatrends

Country Report

Wine in Italy

New Report Guarantee

Executive Summary

New Report Guarantee

PRE-COVID-19 PERFORMANCE

Premiumisation and poor harvests boost unit prices, aperitivo trend drives other sparkling wine to outperform Champagne

Organic wines see growth, supermarkets and e-commerce see distribution volume share gains

CAVIRO introduces new presentation in fragmented wine environment

2020 AND BEYOND

COVID-19 impact

Affected products within wine

Recovery and opportunities

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Wine in Italy - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Premiumisation and poor harvests boost unit prices, aperitivo trend drives other sparkling wine to outperform Champagne

Organic wines see growth, supermarkets and e-commerce see distribution volume share gains

CAVIRO introduces new presentation in fragmented wine environment

2020 AND BEYOND

COVID-19 impact

Affected products within wine

Recovery and opportunities

CATEGORY DATA

Alcoholic Drinks in Italy - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Premiumisation and health trends represent key factors influencing alcoholic drinks’ performance in 2019

Players invest in new initiatives

Health set to be a key factor influencing performance of alcoholic drinks market in post-pandemic Italy

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

Why buy this report?

Want to find out more about this report?

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Company Reports

Recently Viewed

Complete Catalogue

Country Reports

Strategy Reports

Company Reports