Competitive Landscape
Perindustrian Bapak Djenggot Pt Consolidates Lead as Local Brands Remain Niche
Wine in Indonesia is highly concentrated, with Perindustrian Bapak Djenggot PT holding a dominant position. In 2025, the company commanded a total volume share of 82%, a steady increase from 77% in 2020, which demonstrates a clear trend towards greater concentration over the past five years.
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Overview:
Understand the latest market trends and future growth opportunities for the Wine industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wine industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Wine in Indonesia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wine in Indonesia?
- Where is consumer demand for Wine focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Indonesia?
- How are products distributed in Indonesia?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- Where is future growth expected to be most dynamic?
Wine in Indonesia - Category analysis
Key Data Insights
Wine Summary
Hatten Wines Leverages Local Heritage to Drive Authenticity and Growth
Sababay and Isola Wine Expand Access with Smaller Formats and Local Value
Premium Imports and Domestic Brands Balance Aspiration and Price Sensitivity
Premium Imports and Local Brands Shape Distinct Consumption Paths
Non-Grape Wine to Maintain Lead as Sparkling Options Accelerate
Perindustrian Bapak Djenggot Pt Consolidates Lead as Local Brands Remain Niche
Hotels and Restaurants Drive Premium Wine Occasions with Tourism-Led Demand
Specialty Wine Stores and Supermarkets Expand Access but Growth Remains Selective
E-Commerce Supports Discovery and Premium Selection for Urban Consumers
Alcoholic Drinks in Indonesia - Industry Overview
2025 Developments
Key Data Insights
Economic Stability Supports Growth in 2025
Bir Bintang Arak Jeruk Wins Young Adult Drinkers with Local Flavours
Premiumisation and Mindful Drinking Reshape Product Portfolios
Younger Consumers of Legal Drinking Age Drive Demand for Authentic and Mindful Experiences
Local Flavours and Premium Stories Reshape Brand Engagement
Multi Bintang Indonesia Extends Lead as Local Rivals Innovate
Specialty Liquor Stores and Minimarkets Gain Ground
Specialist Liquor Platforms Drive Modest E-Commerce Growth through Curated Access
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
On-Trade Establishments
Taxation and Duty Levies
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Bir Bintang Arak Jeruk Leverages Local Flavours to Capture Young Adults
Hatten and Sababay Expand Access through Value-Driven Wine Innovation
Flavour Innovation and Polarisation Inform the Market
Country Reports Disclaimer
The following categories and subcategories are included:
Wine
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- Port
- Sherry
- Vermouth
- Other Fortified Wine
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- Apple Wine
- Bokbunjaju
- Cheongju
- Chinese Wine
- Economy Rice Wine
- Fortified Fruit Wine
- Fruit and Berry Wine
- Fruit and Herbal Wine
- Fruit and Honey based Wine
- Fruit Wine
- Lower Mid-Range Rice Wine
- Non-Grape Dessert Wine
- Premium Rice Wine
- Sake
- Takju
- Upper Mid-Range Rice Wine
- Yakju
- Yellow Wine
- Other Non-Grape Wine
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- Champagne
- Other Sparkling Wine
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- Still Red Wine
- Still Rosé Wine
- Still White Wine
- Non Alcoholic Wine
Wine
This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Wine research and analysis database.
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