In general, wine is a very segmented market as there is a wide range of wines of different origins and different brands. Wine from different years of production within the same brand also contributes to the overall category’s segmented nature.
In-home consumption is likely to drive sales of wine in the Indonesian market in the forecast period. The habit is considered relatively new for the Indonesian market, but the in-home consumption habit has been carrying on since the pandemic, when consumers had no choice but to enjoy wine at home.
Fruit and herbal wine is expected to remain the dominant category in wine during the forecast period, with the category also expected to continue outperforming still light grape wine in terms of sales growth, in total volume terms. One of the main reasons for the stronger growth anticipated in the category is the strong promotional efforts of the category’s leading brands, with the rebranding and repositioning of the category’s dominant umbrella brand, Orang Tua, set to prove hugely influential on category sales by supporting rising demand amongst younger consumers of legal drinking age.
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Understand the latest market trends and future growth opportunities for the Wine industry in Indonesia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wine industry in Indonesia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).See All of Our Definitions
This report originates from Passport, our Wine research and analysis database.
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