The wine category in Israel was positively impacted by COVID-19 which encouraged consumers to drink more wine at home, either for special occasions or just to enjoy with a weekday dinner. With all the stress of the pandemic, consumers were more inclined to treat themselves with everyday luxuries whilst at home.
Rosé continues to gain popularity in Israel as category choice expands in-store. The light flavour goes very nicely with the local climate and locals have learned that it can be enjoyed with all types of foods, or even by itself.
E-commerce has helped develop the wine category during the pandemic by providing ease and convenience so consumers can purchase cases of wine and have it delivered to their house in a timely manner. Consumer trust in this new delivery option has grown considerably underpinning volume growth of wine.
Average unit prices are expected to continue rising over the forecast period as consumers trade up to premium brands. Consumers became more educated on wines during the pandemic and this is having a lasting impact on demand.
Online retailers will continue to hold a significant percentage of wine off-trade volume sales as consumers become more reliant on e-commerce than ever before. While online sales are not expected to reach the height that they were during the lockdowns, they will remain significantly higher than pre-pandemic levels and will be a major contributor to volume growth in the years ahead.
As a greater number of young consumers enter the market there will be significant growth in the more unique and light wines, as opposed to traditional wines. Wine packaged in cans is expected to help bring more younger consumers into the wine category and could accelerate the shift to smaller unique wine brands.
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This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).See All of Our Definitions
This report originates from Passport, our Wine research and analysis database.
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