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Country Report

Wine in

Wine in Japan

34 pages, Jun 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Ongoing polarisation in wine

Still light grape wine returned to total volume growth in 2017. However, the category was categorised by ongoing polarisation, with consumers preferring economy priced wines under JPY500 and mid-priced wines over JPY1,000 for ienomi (home drinking), a form of cocooning, rather than visiting on-trade channels.

Imported wines hold larger shares, while Nihon-wine can offer added-value

Chilean wine continued to strengthen its presence in both still light grape wine and sparkling wines at the end of the review period, with wines priced under JPY1,000 constituting its highest imported volumes. However, Chilean wines’ new consumers are migrating from other economy-priced wines, both imported and domestic, rather than being entirely new to wine.

Sake, the largest non-grape wine, continues to struggle

Sake, by far the largest non-grape wine category in Japan, saw the continuation of a trend of volume decline that persisted throughout the review period. Declining sales of sake can be attributed to an ageing consumer base and a failure to attract younger consumers.

COMPETITIVE LANDSCAPE

Suntory Wine International Ltd retains the lead

Suntory Wine International Ltd succeeded in maintaining its leading position in wine in 2017 with an 8% volume share. Suntory continued to strengthen its Nihon-wine brands in 2017, with a renewed design for the Shiojiri Winery brand, set apart from the company’s Japan Premium Series to highlight the unique taste derived from grape production and vinification in the area of Shiojiri city, in Nagano prefecture.

Hakutsuru holds top spot in sake

Hakutsuru Sake Brewing Co Ltd maintained the lead in sake in 2017 with an 11% volume share. The company continues to offer a wide range of products from an authentic premium range to economy daily variants.

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Samples

Wine Market Sample Report Wine Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Wine industry in Japan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wine industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wine in Japan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market volume shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Wine in Japan?
What are the major brands in Japan?
How do sales of new world wine perform in comparisons to old world wine?
Which countries are the main wine exporters and importers?
Is wine mainly consumed in on- or off-trade channels?
Have other sparkling wines like cava and prosecco benefited during the recession at the cost of Champagne?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Wine in Japan - Category analysis

HEADLINES

PROSPECTS

Ongoing polarisation in wine

Imported wines hold larger shares, while Nihon-wine can offer added-value

Sake, the largest non-grape wine, continues to struggle

COMPETITIVE LANDSCAPE

Suntory Wine International Ltd retains the lead

Hakutsuru holds top spot in sake

CATEGORY DATA

Table 1 Sales of Wine by Category: Total Volume 2012-2017
Table 2 Sales of Wine by Category: Total Value 2012-2017
Table 3 Sales of Wine by Category: % Total Volume Growth 2012-2017
Table 4 Sales of Wine by Category: % Total Value Growth 2012-2017
Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2012-2017
Table 6 Sales of Wine by Off-trade vs On-trade: Value 2012-2017
Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2012-2017
Table 9 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2012-2017
Table 10 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2012-2017
Table 11 Sales of Still White Wine by Price Segment: % Off-trade Volume 2012-2017
Table 12 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2012-2017
Table 13 GBO Company Shares of Still Light Grape Wine: % Total Volume 2013-2017
Table 14 NBO Company Shares of Still Light Grape Wine: % Total Volume 2013-2017
Table 15 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2014-2017
Table 16 GBO Company Shares of Champagne: % Total Volume 2013-2017
Table 17 NBO Company Shares of Champagne: % Total Volume 2013-2017
Table 18 LBN Brand Shares of Champagne: % Total Volume 2014-2017
Table 19 GBO Company Shares of Other Sparkling Wine: % Total Volume 2013-2017
Table 20 NBO Company Shares of Other Sparkling Wine: % Total Volume 2013-2017
Table 21 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2014-2017
Table 22 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2013-2017
Table 23 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2013-2017
Table 24 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2014-2017
Table 25 GBO Company Shares of Non-grape Wine: % Total Volume 2013-2017
Table 26 NBO Company Shares of Non-grape Wine: % Total Volume 2013-2017
Table 27 LBN Brand Shares of Non-grape Wine: % Total Volume 2014-2017
Table 28 Forecast Sales of Wine by Category: Total Volume 2017-2022
Table 29 Forecast Sales of Wine by Category: Total Value 2017-2022
Table 30 Forecast Sales of Wine by Category: % Total Volume Growth 2017-2022
Table 31 Forecast Sales of Wine by Category: % Total Value Growth 2017-2022

Alcoholic Drinks in Japan - Industry Overview

EXECUTIVE SUMMARY

Stagnation with pockets of growth

Diversified consumer demand blurring lines

Domestic manufacturers remained dominant in 2017

Supermarkets and convenience stores increase share

Legislation amendments are the key to future development

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 32 Number of On-trade Establishments by Type 2012-2017

TAXATION AND DUTY LEVIES

Table 33 Taxation and Duty Levies on Alcoholic Drinks 2017

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

NEW KEY PRODUCT LAUNCHES

Summary 1 Key New Product Developments 2017/2018

MARKET INDICATORS

Table 34 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017

MARKET DATA

Table 35 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 36 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 37 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 38 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 39 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 40 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 41 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 42 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 43 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
Table 44 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
Table 45 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2017
Table 46 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 47 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 48 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 49 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022

Megatrends

Country Report

Wine in Japan

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Ongoing polarisation in wine

Imported wines hold larger shares, while Nihon-wine can offer added-value

Sake, the largest non-grape wine, continues to struggle

COMPETITIVE LANDSCAPE

Suntory Wine International Ltd retains the lead

Hakutsuru holds top spot in sake

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Wine in Japan - Category analysis

HEADLINES

PROSPECTS

Ongoing polarisation in wine

Imported wines hold larger shares, while Nihon-wine can offer added-value

Sake, the largest non-grape wine, continues to struggle

COMPETITIVE LANDSCAPE

Suntory Wine International Ltd retains the lead

Hakutsuru holds top spot in sake

CATEGORY DATA

Alcoholic Drinks in Japan - Industry Overview

EXECUTIVE SUMMARY

Stagnation with pockets of growth

Diversified consumer demand blurring lines

Domestic manufacturers remained dominant in 2017

Supermarkets and convenience stores increase share

Legislation amendments are the key to future development

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

NEW KEY PRODUCT LAUNCHES

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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