As the COVID-19 crisis has calmed down, on-trade sales are set to continue to record growth in the early forecast period, although a return to decline is expected later in the forecast period, and sales are not expected to return to the pre-pandemic level by 2027. Meanwhile, home seclusion has eased, which will result in a continued off-trade decline for wine.
The price of grape wine is set to increase further in 2023. While major players already increased the prices of their products in 2022, due to the higher costs for packaging materials and fuels they have already announced that they will further increase their prices in spring 2023.
Sake is expected to face a continuous total volume decline in the forecast period. Functional products such as lower-carb and zero-carb sake are expected to see solid demand, especially amongst the older generation, which account for most volume sales of sake.
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This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).See All of Our Definitions
This report originates from Passport, our Wine research and analysis database.
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