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Country Report

Wine in

Wine in Japan

May 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Volumes fall sharply, with premium products hit by on-trade disruptions

Wine volumes declined sharply in 2020. The government ‘s declaration of a state of emergency in April 2020 played havoc with sales of wine through the on-trade.

Sake sales fall

Sake sales fell sharply in 2020 – once again as a result of the issues faced by on-trade channels. Sake is consumed most through the autumn and winter seasons, but the third wave of COVID-19 occurred during this period.

Suntory Wine International extends lead in fragmented category

Suntory Wine International extended its lead in the relatively fragmented wine category in 2020. The leader has been working to address the challenge that wine is facing in replenishing its consumer base because both still light grape wine and sake rely heavily on demand amongst middle-aged and older consumers.

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Wine Market Sample Report Wine Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Wine industry in Japan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wine industry in Japan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wine in Japan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market volume shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Wine in Japan?
What are the major brands in Japan?
How do sales of new world wine perform in comparisons to old world wine?
Which countries are the main wine exporters and importers?
Is wine mainly consumed in on- or off-trade channels?
Have other sparkling wines like cava and prosecco benefited during the recession at the cost of Champagne?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Wine in Japan - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Volumes fall sharply, with premium products hit by on-trade disruptions

Sake sales fall

Suntory Wine International extends lead in fragmented category

RECOVERY AND OPPORTUNITIES

Producers need to address wine’s image

Mercian targets young adults with sparkling and organic products

Suntory promotes “wine sour” with new products

CATEGORY DATA

Table 1 Sales of Wine by Category: Total Volume 2015-2020
Table 2 Sales of Wine by Category: Total Value 2015-2020
Table 3 Sales of Wine by Category: % Total Volume Growth 2015-2020
Table 4 Sales of Wine by Category: % Total Value Growth 2015-2020
Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2015-2020
Table 6 Sales of Wine by Off-trade vs On-trade: Value 2015-2020
Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2015-2020
Table 9 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2015-2020
Table 10 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2015-2020
Table 11 Sales of Still White Wine by Price Segment: % Off-trade Volume 2015-2020
Table 12 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2015-2020
Table 13 GBO Company Shares of Still Light Grape Wine: % Total Volume 2016-2020
Table 14 NBO Company Shares of Still Light Grape Wine: % Total Volume 2016-2020
Table 15 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2017-2020
Table 16 GBO Company Shares of Champagne: % Total Volume 2016-2020
Table 17 NBO Company Shares of Champagne: % Total Volume 2016-2020
Table 18 LBN Brand Shares of Champagne: % Total Volume 2017-2020
Table 19 GBO Company Shares of Other Sparkling Wine: % Total Volume 2016-2020
Table 20 NBO Company Shares of Other Sparkling Wine: % Total Volume 2016-2020
Table 21 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2017-2020
Table 22 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2016-2020
Table 23 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2016-2020
Table 24 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2017-2020
Table 25 GBO Company Shares of Non-grape Wine: % Total Volume 2016-2020
Table 26 NBO Company Shares of Non-grape Wine: % Total Volume 2016-2020
Table 27 LBN Brand Shares of Non-grape Wine: % Total Volume 2017-2020
Table 28 Forecast Sales of Wine by Category: Total Volume 2020-2025
Table 29 Forecast Sales of Wine by Category: Total Value 2020-2025
Table 30 Forecast Sales of Wine by Category: % Total Volume Growth 2020-2025
Table 31 Forecast Sales of Wine by Category: % Total Value Growth 2020-2025

Alcoholic Drinks in Japan - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Company response

Retailing shift

On-trade vs off-trade split

What next for alcoholic drinks?

Chart 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2018-2025
Chart 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2018-2025
Chart 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2018-2025
Chart 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2018-2025

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 32 Number of On-trade Establishments by Type 2015-2020

TAXATION AND DUTY LEVIES

Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2020

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

Table 33 Retail Consumer Expenditure on Alcoholic Drinks 2015-2020

MARKET DATA

Table 34 Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
Table 35 Sales of Alcoholic Drinks by Category: Total Value 2015-2020
Table 36 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
Table 37 Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
Table 38 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2020
Table 39 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2020
Table 40 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2020
Table 41 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2020
Table 42 GBO Company Shares of Alcoholic Drinks: % Total Volume 2016-2020
Table 43 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2015-2020
Table 44 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2020
Table 45 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2020-2025
Table 46 Forecast Sales of Alcoholic Drinks by Category: Total Value 2020-2025
Table 47 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2020-2025
Table 48 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2020-2025

Megatrends

Country Report

Wine in Japan

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Volumes fall sharply, with premium products hit by on-trade disruptions

Sake sales fall

Suntory Wine International extends lead in fragmented category

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

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Table of Contents

Wine in Japan - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Volumes fall sharply, with premium products hit by on-trade disruptions

Sake sales fall

Suntory Wine International extends lead in fragmented category

RECOVERY AND OPPORTUNITIES

Producers need to address wine’s image

Mercian targets young adults with sparkling and organic products

Suntory promotes “wine sour” with new products

CATEGORY DATA

Alcoholic Drinks in Japan - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Company response

Retailing shift

On-trade vs off-trade split

What next for alcoholic drinks?

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

MARKET DATA

DISCLAIMER

SOURCES

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