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Wine in Japan

May 2021
USD 990
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Overview:

Understand the latest market trends and future growth opportunities for the Wine industry in Japan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.

Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.

If you're in the Wine industry in Japan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty

The Wine in Japan report includes:

  • Analysis of key supply-side and demand trends
  • Detailed segmentation of international and local products
  • Historic volume and value sizes, company and brand market shares
  • Five year forecasts of market trends and market growth
  • Robust and transparent research methodology, conducted in-country

This report answers:

  • What is the market size of Wine in Japan?
  • Where is consumer demand for Wine focussed?
  • Which is being consumed more; beer, wine or spirits?
  • Where is demand growing? Stagnating?
  • How is the operating environment for alcoholic drinks changing?
  • Which are the leading brands in Japan?
  • How are products distributed in Japan?
  • What are the key trends in new product development?
  • Do consumers want value for money or added value?
  • How will macroeconomic context and shifting cultural values shape future growth?
  • How will COVID-19 and recession impact the alcoholic drinks industry?
  • Where is future growth expected to be most dynamic?

Wine in Japan - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Volumes fall sharply, with premium products hit by on-trade disruptions
Sake sales fall
Suntory Wine International extends lead in fragmented category

RECOVERY AND OPPORTUNITIES

Producers need to address wine’s image
Mercian targets young adults with sparkling and organic products
Suntory promotes “wine sour” with new products

CATEGORY DATA

Table 1 Sales of Wine by Category: Total Volume 2015-2020 Table 2 Sales of Wine by Category: Total Value 2015-2020 Table 3 Sales of Wine by Category: % Total Volume Growth 2015-2020 Table 4 Sales of Wine by Category: % Total Value Growth 2015-2020 Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2015-2020 Table 6 Sales of Wine by Off-trade vs On-trade: Value 2015-2020 Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2015-2020 Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2015-2020 Table 9 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2015-2020 Table 10 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2015-2020 Table 11 Sales of Still White Wine by Price Segment: % Off-trade Volume 2015-2020 Table 12 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2015-2020 Table 13 GBO Company Shares of Still Light Grape Wine: % Total Volume 2016-2020 Table 14 NBO Company Shares of Still Light Grape Wine: % Total Volume 2016-2020 Table 15 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2017-2020 Table 16 GBO Company Shares of Champagne: % Total Volume 2016-2020 Table 17 NBO Company Shares of Champagne: % Total Volume 2016-2020 Table 18 LBN Brand Shares of Champagne: % Total Volume 2017-2020 Table 19 GBO Company Shares of Other Sparkling Wine: % Total Volume 2016-2020 Table 20 NBO Company Shares of Other Sparkling Wine: % Total Volume 2016-2020 Table 21 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2017-2020 Table 22 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2016-2020 Table 23 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2016-2020 Table 24 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2017-2020 Table 25 GBO Company Shares of Non-grape Wine: % Total Volume 2016-2020 Table 26 NBO Company Shares of Non-grape Wine: % Total Volume 2016-2020 Table 27 LBN Brand Shares of Non-grape Wine: % Total Volume 2017-2020 Table 28 Forecast Sales of Wine by Category: Total Volume 2020-2025 Table 29 Forecast Sales of Wine by Category: Total Value 2020-2025 Table 30 Forecast Sales of Wine by Category: % Total Volume Growth 2020-2025 Table 31 Forecast Sales of Wine by Category: % Total Value Growth 2020-2025

Alcoholic Drinks in Japan - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks
COVID-19 country impact
Company response
Retailing shift
On-trade vs off-trade split
What next for alcoholic drinks?
Chart 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2018-2025 Chart 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2018-2025 Chart 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2018-2025 Chart 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2018-2025

MARKET BACKGROUND

Legislation
Legal purchasing age and legal drinking age Drink driving Advertising Smoking ban Opening hours On-trade establishments Table 32 Number of On-trade Establishments by Type 2015-2020

TAXATION AND DUTY LEVIES

Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2020

OPERATING ENVIRONMENT

Contraband/parallel trade
Duty free
Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

Table 33 Retail Consumer Expenditure on Alcoholic Drinks 2015-2020

MARKET DATA

Table 34 Sales of Alcoholic Drinks by Category: Total Volume 2015-2020 Table 35 Sales of Alcoholic Drinks by Category: Total Value 2015-2020 Table 36 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020 Table 37 Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020 Table 38 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2020 Table 39 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2020 Table 40 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2020 Table 41 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2020 Table 42 GBO Company Shares of Alcoholic Drinks: % Total Volume 2016-2020 Table 43 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2015-2020 Table 44 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2020 Table 45 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2020-2025 Table 46 Forecast Sales of Alcoholic Drinks by Category: Total Value 2020-2025 Table 47 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2020-2025 Table 48 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2020-2025

DISCLAIMER

SOURCES

Summary 2 Research Sources
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  • Gain competitive intelligence about market leaders.
  • Track key industry trends, opportunities and threats.
  • Inform your marketing, brand, strategy and market development, sales and supply functions.

This report originates from Passport, our Wine research and analysis database.

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