Total volume and current value sales of wine saw a rebound in Spain in 2021, moving back towards the pre-pandemic level, with growth seen across all categories. This was largely due to the strong growth of sales in on-trade channels, as bars and restaurants reopened, and customers were able to return to these locations.
The strong rise in the popularity of vermouth during the last few years was not significantly impacted by the pandemic. Whilst sales did decline in 2020, thanks to the close association the drink has with consumption in hospitality venues, this reduction was far less marked than those seen in beer and other wine categories.
Considerations such as the heritage and certification of wine remain important in the minds of Spanish wine drinkers. Indeed, since the beginning of the pandemic in 2020, those brands with established heritage, certification or greater consumer knowledge have performed better.
Spanish consumers are quite traditional in what they demand from their wines. As such, it is questionable the extent to which new product innovations will appear in wine in comparison with the many developments in other alcoholic drinks categories, such as RTDs.
The premiumisation of the wine category in Spain is set to continue during the next five years. Within sparkling wine, the preference for organic and natural products is anticipated to continue, as consumers are prepared to support wines with these qualities.
The priority given to sustainability in the minds of Spanish consumers is anticipated to continue during the next five years; with this trend only accelerating as a result of the pandemic. Indeed, sustainable practices are already largely expected by Spanish people.
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Wine
This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).
See All of Our DefinitionsThis report originates from Passport, our Wine research and analysis database.
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