The premiumisation of the wine category in Spain is set to continue over the next five years. One of the factors contributing to the premiumisation trend is the consumer preference for quality products, “healthier” options, and product traceability, which wine and its Denomination of Origin (DO) provide.
After the pandemic, consumers’ pursuit of a healthier lifestyle grew even further than in prior years, and this is set to continue during the forecast period. According to Euromonitor International’s Voice of the Consumer: Lifestyles Survey 2022, 64% of Spanish people said they look for healthy ingredients in foods and beverages.
Even though wine is traditionally packaged in glass bottles, cans are beginning to appear as an option for wine packaging. Furthermore, it is anticipated that during the years ahead, sales of wine in cans will increase significantly.
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Understand the latest market trends and future growth opportunities for the Wine industry in Spain with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Wine
This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).
See All of Our DefinitionsThis report originates from Passport, our Wine research and analysis database.
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