Wine, as a product area as a whole, posted positive growth over 2021. Although Canada saw multiple waves of COVID-19 during the year, Canadians have been gradually becoming more mobile.
Port and sherry saw positive growth over 2020-2021, as different from the decline these categories experienced during the decade prior. This is mostly owing to the increase in demand for alcoholic drinks during the pandemic as consumers were self-isolating at home and consumption shifted from the on-trade to the off-trade.
There was perhaps no better time and opportunity for the sales of wines via grocery retailers than in 2020-2021. The liberalisation of alcohol (i.
Over 2022-2026, population growth, the health and wellness trend, the regulatory environment and taxation policies, and consumer preferences, are expected to lead to moderate growth in the volume sales of wine, similar to what was observed before the onset of the pandemic. In fact, the tailwind is stronger due to the heightened interest in health and wellness, which will put wine on top against beer, spirits and other alcoholic beverages.
As the pandemic is brought under control, there is a growing number of consumption occasions for sparkling wine, which will likely contribute to the much faster pace of growth in the post-pandemic era. After two years of restrictions on social gatherings, people will be eager to reunite and celebrate occasions with friends and family again.
On top of the health image that wine enjoys, compared to beer and spirits, there is a heightened interest in healthier wines, including organic wines and low/zero-calorie wines. For instance, Arterra Wines, one of the two major wine makers in Canada, launched BASK brand wines in August 2020.
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This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).See All of Our Definitions
This report originates from Passport, our Wine research and analysis database.
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