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Country Report

Wine in

Wine in Canada

36 pages, Jul 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Uncertainty lingers over potential impact of trade deals on wine

Considerable uncertainty over the multiple trade rulings expected during 2018 remains a major influence on wine in Canada. The Canadian Supreme Court is expected to issue a ruling on the legality of inter-provincial trade barriers mid-2018, while a working group of provincial governments is expected to issue recommendations for reducing inter-provincial alcohol trade barriers.

Evolving grocery channel showcases potential for wine producers

2017 saw Ontario allow the sale of wine through grocery stores, with 70 wine retailing licenses issued. British Columbia also allowed grocery sales of wine during 2017, with 21 grocery stores selling wine by the end of the year.

Sparkling wine: Promotions and consumer tastes spur strong performance

Sparkling wine experienced strong growth in 2017, driven by optimal summer weather throughout Canada, promotional activity by Provincial liquor boards and an appetite for sweeter tastes. Millennials have taken to sparkling wines as a cocktail mixer and may view sparkling wine as aspirational.

COMPETITIVE LANDSCAPE

Wine remains fragmented, with multiple imported and domestic players

Wine in Canada is a fragmented category, with Arterra Wines (formerly Constellation Brands) and Andrew Peller in the leading positions in 2017. Multiple domestic and imported players such as British Columbia’s Mission Hill Family Estate Winery and Distell have established quite strong positions; nevertheless, the category has been described as “fractured” and this fragmentation is expected to remain a key feature of wine throughout the forecast period.

Still rosé wine rising: Promotions and consumer interest deliver continued growth

Still rosé wine stood out as the most dynamic still light grape wines category in 2017. Historically still rosé wine consumption has been heavily focused on spring and summer; however, the category has evolved to become a more year-round beverage coupled with heavier consumption during seasonal times.

Restrictions on wine sales deregulation place limits on grocery channel growth

The deregulation of wine retailing in Ontario and British Columbia has generated more interest in wine among consumers. However, deregulation does not represent wholesale change and is being implemented on a gradual basis.

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Samples

Wine Market Sample Report Wine Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Wine industry in Canada with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wine industry in Canada, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wine in Canada market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market volume shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Wine in Canada?
What are the major brands in Canada?
How do sales of new world wine perform in comparisons to old world wine?
Which countries are the main wine exporters and importers?
Is wine mainly consumed in on- or off-trade channels?
Have other sparkling wines like cava and prosecco benefited during the recession at the cost of Champagne?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Wine in Canada - Category analysis

HEADLINES

PROSPECTS

Uncertainty lingers over potential impact of trade deals on wine

Evolving grocery channel showcases potential for wine producers

Sparkling wine: Promotions and consumer tastes spur strong performance

COMPETITIVE LANDSCAPE

Wine remains fragmented, with multiple imported and domestic players

Still rosé wine rising: Promotions and consumer interest deliver continued growth

Restrictions on wine sales deregulation place limits on grocery channel growth

CATEGORY DATA

Table 1 Sales of Wine by Category: Total Volume 2012-2017
Table 2 Sales of Wine by Category: Total Value 2012-2017
Table 3 Sales of Wine by Category: % Total Volume Growth 2012-2017
Table 4 Sales of Wine by Category: % Total Value Growth 2012-2017
Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2012-2017
Table 6 Sales of Wine by Off-trade vs On-trade: Value 2012-2017
Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2012-2017
Table 9 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2012-2017
Table 10 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2012-2017
Table 11 Sales of Still White Wine by Price Segment: % Off-trade Volume 2012-2017
Table 12 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2012-2017
Table 13 GBO Company Shares of Still Light Grape Wine: % Total Volume 2013-2017
Table 14 NBO Company Shares of Still Light Grape Wine: % Total Volume 2013-2017
Table 15 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2014-2017
Table 16 GBO Company Shares of Champagne: % Total Volume 2013-2017
Table 17 NBO Company Shares of Champagne: % Total Volume 2013-2017
Table 18 LBN Brand Shares of Champagne: % Total Volume 2014-2017
Table 19 GBO Company Shares of Other Sparkling Wine: % Total Volume 2013-2017
Table 20 NBO Company Shares of Other Sparkling Wine: % Total Volume 2013-2017
Table 21 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2014-2017
Table 22 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2013-2017
Table 23 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2013-2017
Table 24 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2014-2017
Table 25 GBO Company Shares of Non-grape Wine: % Total Volume 2013-2017
Table 26 NBO Company Shares of Non-grape Wine: % Total Volume 2013-2017
Table 27 LBN Brand Shares of Non-grape Wine: % Total Volume 2014-2017
Table 28 Forecast Sales of Wine by Category: Total Volume 2017-2022
Table 29 Forecast Sales of Wine by Category: Total Value 2017-2022
Table 30 Forecast Sales of Wine by Category: % Total Volume Growth 2017-2022
Table 31 Forecast Sales of Wine by Category: % Total Value Growth 2017-2022

Alcoholic Drinks in Canada - Industry Overview

EXECUTIVE SUMMARY

Modest and positive growth for alcoholic drinks as innovation spurs demand

TAX INCREASES FAIL TO SIGNIFICANTLY COMPROMISE DEMAND FOR ALCOHOLIC DRINKS

Beer brewers Labatt Brewing Co Ltd and Molson Canada remain on top

Sales of beer, wine and cider/perry introduced into some grocery retailers

Steady positive growth set to be seen in alcoholic drinks during the forecast period

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 32 Number of Ontrade Establishments by Type

TAXATION AND DUTY LEVIES

Summary 1 Taxation and Duty Levies on Alcoholic Drinks

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

Summary 2 Key New Product Developments

MARKET INDICATORS

Table 33 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017

MARKET DATA

Table 34 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 35 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 36 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 37 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 38 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 39 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 40 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 41 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 42 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
Table 43 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
Table 44 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2017
Table 45 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 46 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 47 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 48 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022

Megatrends

Country Report

Wine in Canada

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Uncertainty lingers over potential impact of trade deals on wine

Evolving grocery channel showcases potential for wine producers

Sparkling wine: Promotions and consumer tastes spur strong performance

COMPETITIVE LANDSCAPE

Wine remains fragmented, with multiple imported and domestic players

Still rosé wine rising: Promotions and consumer interest deliver continued growth

Restrictions on wine sales deregulation place limits on grocery channel growth

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Wine in Canada - Category analysis

HEADLINES

PROSPECTS

Uncertainty lingers over potential impact of trade deals on wine

Evolving grocery channel showcases potential for wine producers

Sparkling wine: Promotions and consumer tastes spur strong performance

COMPETITIVE LANDSCAPE

Wine remains fragmented, with multiple imported and domestic players

Still rosé wine rising: Promotions and consumer interest deliver continued growth

Restrictions on wine sales deregulation place limits on grocery channel growth

CATEGORY DATA

Alcoholic Drinks in Canada - Industry Overview

EXECUTIVE SUMMARY

Modest and positive growth for alcoholic drinks as innovation spurs demand

TAX INCREASES FAIL TO SIGNIFICANTLY COMPROMISE DEMAND FOR ALCOHOLIC DRINKS

Beer brewers Labatt Brewing Co Ltd and Molson Canada remain on top

Sales of beer, wine and cider/perry introduced into some grocery retailers

Steady positive growth set to be seen in alcoholic drinks during the forecast period

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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