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Learn moreSep 2020
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Wine continued to see steady total volume growth in 2019, which was faster than the growth in the population. Although off-trade sales of wine continued to dominate in 2019, the on-trade channel saw slightly faster growth, as was the trend in the previous few years.
Still light grape wine continued to dominate sales of wine in 2019, and also maintained solid total volume growth. Although still red wine remained the largest category within wine, followed by still white wine, it was rosé wine which continued to see the strongest total volume growth in 2019, due to its low base and the widening range of products available.
The wine category in Canada is mature and fragmented, with the top 20 companies only accounting for half of total volume sales. Arterra Wines Canada and Andrew Peller remained the two leading players in 2019.
On-trade volume sales of wine are expected to fall by 50% in 2020 in light of the impact of COVID-19. This compares to an expected 2% rise forecast for 2020 during research conducted in May 2019, before the spread of COVID-19.
In a major turnaround from 2019, other non-grape wine is expected to see one of the strongest total volume declines in 2020. Although consumers were experimenting with fruit wines at the end of the review period, in a time of uncertainty and stress consumers have been returning to traditional favourites in terms of alcoholic drinks consumption.
Despite a strong expected total volume sales decline in 2020, wine is expected to return to growth from 2021 and for the rest of the forecast period. By 2022, sales are expected to have exceeded the level seen in 2019, before COVID-19.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Wine industry in Canada with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Wine industry in Canada, our research will save you time and money while empowering you to make informed, profitable decisions.
The Wine in Canada market research report includes:
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Why buy this report?
This industry report originates from Passport, our Alcoholic Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.