Wine in Switzerland

PROSPECTS

Health and wellness trend will affect wine volume sales

Wine consumption in Switzerland is expected to continue to be negatively affected by the healthy living megatrend, which will cause total volume sales to decline over the forecast period. Especially among millennials, healthy lifestyle habits are becoming more commonplace, which is anticipated to further play a leading role in the declining alcohol consumption.

Sparkling wine to show fastest growth over the forecast period

In Switzerland, sparkling wine enjoyed increasing popularity and posted the highest total volume growth in 2017. Growing demand was in line with the premiumisation trend, since champagne is largely considered a luxury alcoholic drink and is mostly consumed on special occasions.

Despite bad harvest, the trend towards regionality will help domestic Swiss wine to grow

According to the Swiss Wine Association, the domestic wine harvest in 2017 was the lowest since 1978, due to unfavourable weather conditions. As such, the 2017 harvest was the fourth in five years that was lower than actual consumption.

COMPETITIVE LANDSCAPE

Schenk SA remains the leading player but loses total volume share

Schenk SA remained the leading company within wine but lost total volume share for the second year in a row due to increasingly challenging conditions and predatory competition. The bad domestic wine harvest over the last four years particularly affected Schenk negatively, since the company has a special focus on Swiss wines.

Discounters set to continue to grow

Discounters stirred up the wine category over the review period, most notably Denner, Aldi and Lidl. The subsidiary of Migros, Denner AG ranked third in wine and extended its range over the review period to offer wines from all important wine regions in the world for low prices.

Bataillard introduces organic wines

Bataillard SA, the second leading branded player, retained its total volume share in 2017, despite decline in the overall category. The company carried out a rigorous inventory optimisation programme and put a special focus on building quality wine brands.

Files are delivered directly into your account within a few minutes of purchase.