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Country Report

Wine in

Wine in Switzerland

May 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

Wine sees continued decline in 2020, with no apparent shift in favour of the off-trade channel

Both off-trade and on-trade sales of wine were already in decline before the pandemic, and the closure of horeca establishments exacerbated this trend in the latter channel in particular, with no discernible shift in favour of the former. Availability was not an issue for off-trade wine due to the dominance of supermarkets, which were deemed essential during the lockdown.

Schenk SA retains leadership of fragmented competitive landscape in 2020 but experiences increasing pressure from private label

Schenk SA retained its overall leadership of the category in 2020 due to its strength in still light grape wine thanks to its brand Schenk Ungarischer Pinot Gris. The player continues to benefit from a broad portfolio of renowned and award-winning domestic wines and a wide variety of imports.

Government support encourages local wine production, but lack of opportunities for socialising reduces demand for sparkling wine in 2020

The Swiss government has been highly supportive of local vineyards, actively promoting local wine production during the review period. Local wine producers also received financial support during lockdown, as did other small and medium companies, quickly accessing credit in order to alleviate the liquidity problems associated with the COVID-19 measures.

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Samples

Wine Market Sample Report Wine Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Wine industry in Switzerland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wine industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wine in Switzerland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market volume shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Wine in Switzerland?
What are the major brands in Switzerland?
How do sales of new world wine perform in comparisons to old world wine?
Which countries are the main wine exporters and importers?
Is wine mainly consumed in on- or off-trade channels?
Have other sparkling wines like cava and prosecco benefited during the recession at the cost of Champagne?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Wine in Switzerland - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Wine sees continued decline in 2020, with no apparent shift in favour of the off-trade channel

Schenk SA retains leadership of fragmented competitive landscape in 2020 but experiences increasing pressure from private label

Government support encourages local wine production, but lack of opportunities for socialising reduces demand for sparkling wine in 2020

RECOVERY AND OPPORTUNITIES

Supermarkets will continue to dominate sales of wine in Switzerland thanks to a wide range of products across the price spectrum

Enthusiasm for dining outside of the home once more will lead to an increase in demand for on-trade sales of wine

Local wines are set to benefit from sustainability and authenticity trends in Switzerland

CATEGORY DATA

Table 1 Sales of Wine by Category: Total Volume 2015-2020
Table 2 Sales of Wine by Category: Total Value 2015-2020
Table 3 Sales of Wine by Category: % Total Volume Growth 2015-2020
Table 4 Sales of Wine by Category: % Total Value Growth 2015-2020
Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2015-2020
Table 6 Sales of Wine by Off-trade vs On-trade: Value 2015-2020
Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2015-2020
Table 9 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2015-2020
Table 10 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2015-2020
Table 11 Sales of Still White Wine by Price Segment: % Off-trade Volume 2015-2020
Table 12 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2015-2020
Table 13 GBO Company Shares of Still Light Grape Wine: % Total Volume 2016-2020
Table 14 NBO Company Shares of Still Light Grape Wine: % Total Volume 2016-2020
Table 15 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2017-2020
Table 16 GBO Company Shares of Champagne: % Total Volume 2016-2020
Table 17 NBO Company Shares of Champagne: % Total Volume 2016-2020
Table 18 LBN Brand Shares of Champagne: % Total Volume 2017-2020
Table 19 GBO Company Shares of Other Sparkling Wine: % Total Volume 2016-2020
Table 20 NBO Company Shares of Other Sparkling Wine: % Total Volume 2016-2020
Table 21 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2017-2020
Table 22 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2016-2020
Table 23 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2016-2020
Table 24 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2017-2020
Table 25 GBO Company Shares of Non-grape Wine: % Total Volume 2016-2020
Table 26 NBO Company Shares of Non-grape Wine: % Total Volume 2016-2020
Table 27 LBN Brand Shares of Non-grape Wine: % Total Volume 2017-2020
Table 28 Forecast Sales of Wine by Category: Total Volume 2020-2025
Table 29 Forecast Sales of Wine by Category: Total Value 2020-2025
Table 30 Forecast Sales of Wine by Category: % Total Volume Growth 2020-2025
Table 31 Forecast Sales of Wine by Category: % Total Value Growth 2020-2025

Alcoholic Drinks in Switzerland - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Company response

Retailing shift

On-trade vs off-trade split

What next for alcoholic drinks?

Chart 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2018-2025
Chart 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2018-2025
Chart 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2018-2025
Chart 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2018-2025

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 32 Number of On-trade Establishments by Type 2015-2020

TAXATION AND DUTY LEVIES

Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2020

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty-free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

Table 33 Retail Consumer Expenditure on Alcoholic Drinks 2015-2020

MARKET DATA

Table 34 Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
Table 35 Sales of Alcoholic Drinks by Category: Total Value 2015-2020
Table 36 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
Table 37 Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
Table 38 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2020
Table 39 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2020
Table 40 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2020
Table 41 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2020
Table 42 GBO Company Shares of Alcoholic Drinks: % Total Volume 2016-2020
Table 43 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2015-2020
Table 44 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2020
Table 45 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2020-2025
Table 46 Forecast Sales of Alcoholic Drinks by Category: Total Value 2020-2025
Table 47 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2020-2025
Table 48 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2020-2025

Megatrends

Country Report

Wine in Switzerland

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

Wine sees continued decline in 2020, with no apparent shift in favour of the off-trade channel

Schenk SA retains leadership of fragmented competitive landscape in 2020 but experiences increasing pressure from private label

Government support encourages local wine production, but lack of opportunities for socialising reduces demand for sparkling wine in 2020

Samples

Overview

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Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Wine in Switzerland - Category analysis

KEY DATA FINDINGS

2020 IMPACT

Wine sees continued decline in 2020, with no apparent shift in favour of the off-trade channel

Schenk SA retains leadership of fragmented competitive landscape in 2020 but experiences increasing pressure from private label

Government support encourages local wine production, but lack of opportunities for socialising reduces demand for sparkling wine in 2020

RECOVERY AND OPPORTUNITIES

Supermarkets will continue to dominate sales of wine in Switzerland thanks to a wide range of products across the price spectrum

Enthusiasm for dining outside of the home once more will lead to an increase in demand for on-trade sales of wine

Local wines are set to benefit from sustainability and authenticity trends in Switzerland

CATEGORY DATA

Alcoholic Drinks in Switzerland - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Company response

Retailing shift

On-trade vs off-trade split

What next for alcoholic drinks?

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty-free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

MARKET DATA

DISCLAIMER

SOURCES

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