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Country Report

Wine in

Wine in Switzerland

35 pages, Jun 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Health and wellness trend will affect wine volume sales

Wine consumption in Switzerland is expected to continue to be negatively affected by the healthy living megatrend, which will cause total volume sales to decline over the forecast period. Especially among millennials, healthy lifestyle habits are becoming more commonplace, which is anticipated to further play a leading role in the declining alcohol consumption.

Sparkling wine to show fastest growth over the forecast period

In Switzerland, sparkling wine enjoyed increasing popularity and posted the highest total volume growth in 2017. Growing demand was in line with the premiumisation trend, since champagne is largely considered a luxury alcoholic drink and is mostly consumed on special occasions.

Despite bad harvest, the trend towards regionality will help domestic Swiss wine to grow

According to the Swiss Wine Association, the domestic wine harvest in 2017 was the lowest since 1978, due to unfavourable weather conditions. As such, the 2017 harvest was the fourth in five years that was lower than actual consumption.

COMPETITIVE LANDSCAPE

Schenk SA remains the leading player but loses total volume share

Schenk SA remained the leading company within wine but lost total volume share for the second year in a row due to increasingly challenging conditions and predatory competition. The bad domestic wine harvest over the last four years particularly affected Schenk negatively, since the company has a special focus on Swiss wines.

Discounters set to continue to grow

Discounters stirred up the wine category over the review period, most notably Denner, Aldi and Lidl. The subsidiary of Migros, Denner AG ranked third in wine and extended its range over the review period to offer wines from all important wine regions in the world for low prices.

Bataillard introduces organic wines

Bataillard SA, the second leading branded player, retained its total volume share in 2017, despite decline in the overall category. The company carried out a rigorous inventory optimisation programme and put a special focus on building quality wine brands.

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Wine Market Sample Report Wine Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Wine industry in Switzerland with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wine industry in Switzerland, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wine in Switzerland market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market volume shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Wine in Switzerland?
What are the major brands in Switzerland?
How do sales of new world wine perform in comparisons to old world wine?
Which countries are the main wine exporters and importers?
Is wine mainly consumed in on- or off-trade channels?
Have other sparkling wines like cava and prosecco benefited during the recession at the cost of Champagne?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Wine in Switzerland - Category analysis

HEADLINES

PROSPECTS

Health and wellness trend will affect wine volume sales

Sparkling wine to show fastest growth over the forecast period

Despite bad harvest, the trend towards regionality will help domestic Swiss wine to grow

COMPETITIVE LANDSCAPE

Schenk SA remains the leading player but loses total volume share

Discounters set to continue to grow

Bataillard introduces organic wines

CATEGORY DATA

Table 1 Sales of Wine by Category: Total Volume 2012-2017
Table 2 Sales of Wine by Category: Total Value 2012-2017
Table 3 Sales of Wine by Category: % Total Volume Growth 2012-2017
Table 4 Sales of Wine by Category: % Total Value Growth 2012-2017
Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2012-2017
Table 6 Sales of Wine by Off-trade vs On-trade: Value 2012-2017
Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2012-2017
Table 9 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2012-2017
Table 10 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2012-2017
Table 11 Sales of Still White Wine by Price Segment: % Off-trade Volume 2012-2017
Table 12 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2012-2017
Table 13 GBO Company Shares of Still Light Grape Wine: % Total Volume 2013-2017
Table 14 NBO Company Shares of Still Light Grape Wine: % Total Volume 2013-2017
Table 15 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2014-2017
Table 16 GBO Company Shares of Champagne: % Total Volume 2013-2017
Table 17 NBO Company Shares of Champagne: % Total Volume 2013-2017
Table 18 LBN Brand Shares of Champagne: % Total Volume 2014-2017
Table 19 GBO Company Shares of Other Sparkling Wine: % Total Volume 2013-2017
Table 20 NBO Company Shares of Other Sparkling Wine: % Total Volume 2013-2017
Table 21 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2014-2017
Table 22 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2013-2017
Table 23 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2013-2017
Table 24 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2014-2017
Table 25 Forecast Sales of Wine by Category: Total Volume 2017-2022
Table 26 Forecast Sales of Wine by Category: Total Value 2017-2022
Table 27 Forecast Sales of Wine by Category: % Total Volume Growth 2017-2022
Table 28 Forecast Sales of Wine by Category: % Total Value Growth 2017-2022

Alcoholic Drinks in Switzerland - Industry Overview

EXECUTIVE SUMMARY

Stable volume performance and decreasing per capita consumption

Consumers continue to cut back on alcohol intake due to health and wellness trend

Intense competition between domestic and big global players

Supermarkets remains the strongest distribution channel

Alcoholic drinks to stagnate over the forecast period

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 29 Number of On-trade Establishments by Type 2012-2017

TAXATION AND DUTY LEVIES

Table 30 Taxation and Duty Levies on Alcoholic Drinks 2017

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook
Summary 1 Key New Product Developments 2017

MARKET INDICATORS

Table 31 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017

MARKET DATA

Table 32 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 33 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 34 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 35 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 36 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 37 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 38 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 39 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 40 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
Table 41 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
Table 42 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2017
Table 43 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 44 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 45 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 46 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022

Megatrends

Country Report

Wine in Switzerland

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Health and wellness trend will affect wine volume sales

Sparkling wine to show fastest growth over the forecast period

Despite bad harvest, the trend towards regionality will help domestic Swiss wine to grow

COMPETITIVE LANDSCAPE

Schenk SA remains the leading player but loses total volume share

Discounters set to continue to grow

Bataillard introduces organic wines

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Wine in Switzerland - Category analysis

HEADLINES

PROSPECTS

Health and wellness trend will affect wine volume sales

Sparkling wine to show fastest growth over the forecast period

Despite bad harvest, the trend towards regionality will help domestic Swiss wine to grow

COMPETITIVE LANDSCAPE

Schenk SA remains the leading player but loses total volume share

Discounters set to continue to grow

Bataillard introduces organic wines

CATEGORY DATA

Alcoholic Drinks in Switzerland - Industry Overview

EXECUTIVE SUMMARY

Stable volume performance and decreasing per capita consumption

Consumers continue to cut back on alcohol intake due to health and wellness trend

Intense competition between domestic and big global players

Supermarkets remains the strongest distribution channel

Alcoholic drinks to stagnate over the forecast period

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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