The forecast period looks positive for the Philippines’ wine market, with the category’s being still fairly niche having allowed it to weather the upheavals of the COVID-19 pandemic relatively unscathed. As restrictions continue to lift, and consumers' on-trade spending rises, there is an expectation of greater player and consumer interest in higher-priced wines, particularly within the sparkling wine and still light wine segments.
While key players like Bel Mondo Italia Corp and Emperador Distillers have broadened their distribution in modern retail channels, those that have yet to fully leverage convenience stores, supermarkets and hypermarkets are expected to shift their focus towards e-commerce. Online platforms such as Boozy, Manila Wine, and Winery PH have boosted the visibility of wines from diverse regions at varied price points.
The return-to-work order introduced during the review period saw a wave of young professionals migrating back to the city, resulting in a noticeable boost to on-trade consumption. This trend is anticipated to persist throughout the forecast period, as younger consumers show openness to new experiences in their choice of beverages in bars and restaurants.
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This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).See All of Our Definitions
This report originates from Passport, our Wine research and analysis database.
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