Competitive Landscape
Bel Mondo Italia Corp Strengthens Leadership as Rivals Expand Reach
Wine remains highly concentrated in 2025, with Bel Mondo Italia Corp maintaining a dominant position. Its volume share increased to 40% in 2025, up from 38% in 2020, signalling a marginal increase in concentration over the period.
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Overview:
Understand the latest market trends and future growth opportunities for the Wine industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wine industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Wine in Philippines report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wine in Philippines?
- Where is consumer demand for Wine focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Philippines?
- How are products distributed in Philippines?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Wine in the Philippines - Category analysis
Key Data Insights
Wine Summary
Enhanced Variety and Accessibility Capture Demand and Drive Steady Growth in Wine
Bel Mondo Italia Corp Amplifies Non-Alcoholic Wine through Digital Influencers
Fly Ace Corp Amplifies E-Commerce Sales through Digital Exclusives and Multipacks
Incumbent Players Leverage Education and Pairing to Drive Discovery
Non-Alcoholic Wine Launches Respond to Sober Curious Demand
Foodservice and Single-Glass Offerings Fuel Premiumisation and Awareness
Bel Mondo Italia Corp Strengthens Leadership as Rivals Expand Reach
Supermarkets and Specialists Widen Access as E-Commerce Accelerates
Moet-Hennessy Philippines Elevates Premium Wine through Foodservice Partnerships
Alcoholic Drinks in the Philippines - Industry Overview
2025 Developments
Key Data Insights
San Miguel Brewery and Diageo Drive Polarisation through Pricing and Premiumisation
Asia Brewery Expands Rtds Portfolio to Capture Evolving Tastes
Industry Players Leverage Premium and Standard Spirits to Drive Value Gains
Asia Brewery and San Miguel Brewery Expand E-Commerce to Reach the Sober Curious
San Miguel Brewery and Ginebra San Miguel Reinforce Dominance as International Players Gain Ground
Small Local Grocers Secure Channel Dominance with Direct Brand Support
Convenience and E-Commerce Reshape Retail as On-Trade Gains
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
On-Trade Establishments
Operating Environment
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Country Reports Disclaimer
The following categories and subcategories are included:
Wine
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- Port
- Sherry
- Vermouth
- Other Fortified Wine
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- Apple Wine
- Bokbunjaju
- Cheongju
- Chinese Wine
- Economy Rice Wine
- Fortified Fruit Wine
- Fruit and Berry Wine
- Fruit and Herbal Wine
- Fruit and Honey based Wine
- Fruit Wine
- Lower Mid-Range Rice Wine
- Non-Grape Dessert Wine
- Premium Rice Wine
- Sake
- Takju
- Upper Mid-Range Rice Wine
- Yakju
- Yellow Wine
- Other Non-Grape Wine
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- Champagne
- Other Sparkling Wine
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- Still Red Wine
- Still Rosé Wine
- Still White Wine
- Non Alcoholic Wine
Wine
This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Wine research and analysis database.
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