During the review period, the Philippines saw its middle class expand with standards of living improving and consumers increasingly looking for new things to spend their money on. As wine is seen as a sophisticated accompaniment to special occasions, strong sales growth was being recorded in the category up until the outbreak of COVID-19.
On-trade establishments generally offer wine per glass and an array of wine selections and therefore as restrictions were gradually eased in 2021 this benefited on-trade sales of wine. In particular, still light grape wine registered robust growth in 2021, reflecting the increased uptake during periods of the year when there were no alcoholic drinks bans in place.
Leading players such as Bel Mondo Italia Corp and Emperador Distillers pride themselves from having a strong presence in convenience stores, hypermarkets, and supermarkets; however, 2021 marked a more aggressive approach in wooing customers through e-commerce. For example, category leader, Bel Mondo Italia, initiated exclusive promotions through Lazada and Shopee to boost its online sales.
While wine still has a narrower distribution reach compared to some other alcoholic drinks like beer, it is nonetheless a category that is projected to see increased consumption over the forecast period. The celebratory and social aspect of drinking wine can be replicated at home, but it is increasingly relevant in on-trade channels when it comes to more premium wine.
The number of younger wine drinkers (of legal drinking age) is expected to continue growing over the forecast period, with this supporting a renewed interest in sparkling wine. While premium brands Moët & Chandon and Dom Pérignon lead total volume sales of Champagne in the Philippines, it is more affordable other sparkling wine brands such as Martini Asti that are expected to see most significant growth over the forecast period.
As seen from the performance of the online channel in 2020 and 2021, there is growing interest in ordering wine through e-commerce. Aside from efforts from existing players such as Bel Mondo and Emperador Distillers to drive online sales, other distributors like Premier Wine & Spirits and Happy Living are also using e-commerce as a source of growth.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Wine industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wine industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).See All of Our Definitions
This report originates from Passport, our Wine research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!