Total volume sales of wine declined during the COVID-19 pandemic. Similar to the rest of the landscape, this was due to the closure of on-trade establishments, closed from May- June in Ireland, leading to a double-digit on-trade decline in wine during the year.
Off-trade sales of wine remained positive during 2020, with sales benefiting from wine being easily available from essential retailers, allowing consumers to purchase it during a time of home seclusion. In addition, the closure of the country’s pubs, bars, restaurants and hotels, meant retailers were the only locations to obtain wine during the lockdown period.
The competitive landscape of wine remained fragmented in 2020, with Findlater Wine & Spirit Group retaining the top spot with its offering of Blossom Hill. C&C Gleeson retained its second-place position, offering Santa Rita.
The outlook of the on-trade sector remains challenging during 2021, with extended restriction during the year set to impact the hospitality industry. Despite this, on-trade volume growth of wine is expected to see a recovery during 2021, as consumers return to visiting bars, pubs and restaurants during the year.
Off-trade volume growth of wine is not set to be positive during the forecast period, with the landscape suffering from price hikes in 2021, and the economic recession that will impact consumers disposable income, adapting their purchasing behaviours. Despite this, still white wine, sparkling wine and still rose wine will benefit from aligning more closely to the health and wellness trend, which prioritises lighter options, recording off-trade volume growth.
As consumers shifted towards e-commerce during COVID-19, growth in the channel is expected to continue across the forecast period, boosted by the growing audience of consumers who migrated to the channel in 2020, appreciating the platform for its ease and convenience. In response to the rising interest and demand, players are expected to focus on their digital, social media and e-commerce strategies, with many improving their navigation systems and stock available online.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
Understand the latest market trends and future growth opportunities for the Wine industry in Ireland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wine industry in Ireland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
This report originates from Passport, our Wine research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE! Home Page