Wine consumption declined in 2021 with volume sales reaching its lowest level in the review period. COVID-19 restrictions continued to drive retail consumption of wine with off-trade retailers seeing volumes sales well above pre-pandemic levels.
During the COVID-19 lockdowns, wine became one of the most popular alcoholic beverages to drink at home, rather than beer or cider. Indeed, the at-home experience of drinking wine is similar to when drinking out, unlike beer off-the-tap or cocktails.
Time spent at home during the COVID-19 pandemic had a positive impact on port, with retail volume and current value sales rising in 2020. Although there was a decline in volumes in 2021, consumption levels remained high.
The surge in on-trade sparkling wine volume sales in 2021 can be attributed to the relaxation in pandemic restrictions and the re-start of events. As the lockdowns were more extensive in Ireland than elsewhere, the resurgence in champagne and sparkling wines started in the summer and autumn of 2021 and is therefore not expected to peak until 2022.
Still rosé wine saw dramatic growth in volume sales over the review period with double-digit growth occurring even as the COVID-19 unravelled in 2020. This remarkable growth follows on from a period of stagnant in what has been a reversal of fortunes.
The growth in the off-trade since the start of the COVID-19 has brought about new opportunities in retail distribution. Consumers continued to move away from supermarkets in 2021 switching to discounters in the pursuit of cheaper wines and also using smaller retail formats, such as convenience stores, food and drink retailers and forecourt retailers.
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This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).See All of Our Definitions
This report originates from Passport, our Wine research and analysis database.
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