After four years of declining consumption, wine saw a rebound in volume sales in 2021 as horeca channels reopened following the end of COVID-19 restrictions. Total volumes surpassed pre-pandemic levels in 2021 as both the on-trade and off-trade witnessed volume growth.
Belgians like to discover new wines and new ways to consume it. In 2021, Delhaize launched a wine & food pairing box including 12 tubes of different still wines with information for the best foods to pair with it.
Due to COVID-19 restrictions individual smaller wine formats (200ml) and half bottles have increased in popularity. Smaller wine bottles were more appealing during the stay at home era as consumers become more mindful of alcohol consumption and opted to drink more responsibly.
Wine is expected to continue to perform well over the forecast period. As a sizeable proportion of wine sales off-trade consumption has a major impact on wine sales overalls.
For several years promotions in wine have become more widespread in retailers who use them to attract buyers to their stores. Most retailers also have a wine fair, providing discounts and promotions over a period.
Premium wines will be a strong asset to the wine category moving forward with new bottles, new designs, and indulgence moments used to encourage consumers to trade up. Organic will stop being just another attribute and become more mainstream, whilst non-alcoholic wines and individual formats will increase their presence on the shelf as more consumers become more mindful about the health effects of alcohol.
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This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).See All of Our Definitions
This report originates from Passport, our Wine research and analysis database.
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