Despite the effort of wine producers and distributors to reinvent wine and increase appeal amongst the younger generations, the landscape is still expected to record a decline across the forecast period. Nevertheless, the decrease will be somewhat offset by innovations and offerings.
Following the willingness to build a younger image while addressing the higher costs and impact of glass production on the environment, wine manufacturers and distributors are innovating packaging choices, with alternative packaging such as plastic pouches and paper-based bottles to be seen. Bag-in-box packaging is also expected to be on shelves more frequently across the forecast period.
Premium wines will be a strong asset to the wine category moving forward with new bottles, new designs, and indulgence moments used to encourage consumers to trade up. Organic will stop being just another attribute and become more mainstream, whilst non-alcoholic wines and individual formats will increase their presence on the shelf as more consumers become more mindful of the health effects of alcohol.
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Understand the latest market trends and future growth opportunities for the Wine industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wine industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
Wine
This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).
See All of Our DefinitionsThis report originates from Passport, our Wine research and analysis database.
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