Competitive Landscape
Colruyt and Delhaize Leverage Private Label Strength to Defend Share
Wine remains a concentrated environment, with the leading companies sustaining strong off-trade volume shares over the 2020 to 2025 period, but the level of concentration has slightly increased as the top three retailers—Delhaize 'Le Lion' (25% in 2025), Etn Franz Colruyt (22%), and Carrefour Belgium (15%)—collectively hold over 61% of the off-trade volume share. This share has grown incrementally, with Delhaize and Colruyt both increasing their respective positions by 6.
Cinocco Accelerates Digital Expansion through Magnus Acquisition
A notable development in 2025 is the acquisition of Magnus, the largest online wine distributor in the country, by Cinocco. This move signals Cinocco's confidence in the growth potential of online distribution for wine, positioning the company to benefit from shifting consumer preferences towards digital channels and more flexible purchasing behaviour.
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Overview:
Understand the latest market trends and future growth opportunities for the Wine industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wine industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Wine in Belgium report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wine in Belgium?
- Where is consumer demand for Wine focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Belgium?
- How are products distributed in Belgium?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Wine in Belgium - Category analysis
Key Data Insights
Wine Summary
Codorníu and Colruyt Respond to Demand for Lighter and More Convenient Wine Choices
Colruyt and Codorníu Drive Premiumisation and New Occasions with Innovative Launches
Gran Baron and Chandon Capture Aperitif Moments as Sparkling Wine Reinvents Itself
Single-Serve Bottles and Lighter Profiles Reshape Everyday Drinking
Non-Alcoholic and Lower-Alcohol Options Capture Health-Driven Demand
Economic Stagnation and Packaging Innovation Drive New Consumption Occasions
Colruyt and Delhaize Leverage Private Label Strength to Defend Share
Cinocco Accelerates Digital Expansion through Magnus Acquisition
Supermarkets Drive Sales as Discounters Gain Share through Value
Hard Discounters and Specialists Shape New Wine Discovery Occasions
Online Wine Sales Stabilise as Younger Shoppers Seek Convenience
Alcoholic Drinks in Belgium - Industry Overview
2025 Developments
Key Data Insights
Beer Brands Expand Non-Alcoholic and Low Alcohol Launches to Retain Health-Conscious Consumers
Rtd Innovators Drive Volume Gains as Traditional Drinks Decline
Delta Zero and Tout Bien 0.0 Spark No and Low Alcohol Momentum among "Flexibuveurs"
Consumers Prioritise Moderation and Flavour as Beer Volumes Decline
Convenience and Smaller Formats Reshape Purchasing and Packaging Choices
Coca-Cola Bridges Rtds with Strategic Partnerships
Retailers and Rtd Innovators Capture Value From Shifting Habits
Supermarkets Drive Beer and Wine Sales through Promotions and Range
Convenience Stores and Night Shops Capture Demand for Proximity and Immediacy
Digital Discovery and Craft Beer Innovation Expand Online Engagement
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
On-Trade Establishments
Taxation and Duty Levies
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Country Reports Disclaimer
The following categories and subcategories are included:
Wine
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- Port
- Sherry
- Vermouth
- Other Fortified Wine
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- Apple Wine
- Bokbunjaju
- Cheongju
- Chinese Wine
- Economy Rice Wine
- Fortified Fruit Wine
- Fruit and Berry Wine
- Fruit and Herbal Wine
- Fruit and Honey based Wine
- Fruit Wine
- Lower Mid-Range Rice Wine
- Non-Grape Dessert Wine
- Premium Rice Wine
- Sake
- Takju
- Upper Mid-Range Rice Wine
- Yakju
- Yellow Wine
- Other Non-Grape Wine
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- Champagne
- Other Sparkling Wine
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- Still Red Wine
- Still Rosé Wine
- Still White Wine
- Non Alcoholic Wine
Wine
This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Wine research and analysis database.
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