Competitive Landscape
D1 Grows Share by Widening Access to Imported Labels
Wine in Colombia remains fragmented, with no single player approaching dominance in total volume share. The leading company, D1 SAS, held a 20% share in 2025, reflecting an increase from 18% in 2022, which marks a steady rise in its influence but still leaves over 80% of the share distributed among a wide set of competitors.
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Overview:
Understand the latest market trends and future growth opportunities for the Wine industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wine industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Wine in Colombia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wine in Colombia?
- Where is consumer demand for Wine focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Colombia?
- How are products distributed in Colombia?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Wine in Colombia - Category analysis
Key Data Insights
Wine Summary
Pinta Negra Expands Access with Affordable Bag-In-Box Format
Still Light Grape Wine Retains Leadership as Bag-In-Box Fuels Value Growth
Gato Negro Sweet Line Attracts Younger Drinkers with Flavour Innovation
Discounters Expand Access to Affordable European Wine and Drive Growth
Colombian Wine Market Slow to Uncork Zero-Proof Growth
D1 Grows Share by Widening Access to Imported Labels
D1 and Ara Capture Shoppers with Affordable Wine Innovations
Rappi Increases Digital Convenience as Online Wine Sales Gain Traction
Alcoholic Drinks in Colombia - Industry Overview
2025 Developments
Key Data Insights
Central Cervecera and Postobón Partnership Sparks New Consumption Occasions
Bavaria Leverages Corona Cero to Expand Non Alcoholic Beer Occasions
Gen Z to Drive Shift Towards Low-Alcohol and Small-Format Beer Innovation
Flavoured Beer and Rtds Reshape Consumer Experiences and Channel Strategy
Central Cervecera Challenges Bavaria with Value Segment Gains
Discounters Attract Leading Brands and Drive Retail Expansion
Rappi and Tada Fuel Impulse Purchases with Ultra-Fast Delivery
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
On-Trade Establishments
Taxation and Duty Levies
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Central Cervecera and Bavaria Shape New Drinking Experiences
Small-Format Launches Expand Brand Reach and Value
Country Reports Disclaimer
The following categories and subcategories are included:
Wine
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- Port
- Sherry
- Vermouth
- Other Fortified Wine
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- Apple Wine
- Bokbunjaju
- Cheongju
- Chinese Wine
- Economy Rice Wine
- Fortified Fruit Wine
- Fruit and Berry Wine
- Fruit and Herbal Wine
- Fruit and Honey based Wine
- Fruit Wine
- Lower Mid-Range Rice Wine
- Non-Grape Dessert Wine
- Premium Rice Wine
- Sake
- Takju
- Upper Mid-Range Rice Wine
- Yakju
- Yellow Wine
- Other Non-Grape Wine
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- Champagne
- Other Sparkling Wine
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- Still Red Wine
- Still Rosé Wine
- Still White Wine
- Non Alcoholic Wine
Wine
This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Wine research and analysis database.
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