Competitive Landscape
Fecovita Coop and Grupo Peñaflor Shape the Competitive Landscape
The wine competitive landscape in Argentina is fragmented, with low concentration among companies and a wide array of active wineries. In 2025, FeCoVitA Coop Ltda remains the leading player by volume share, holding 24%, followed by Grupo Peñaflor SA at 20% and RPB at 6%.
Non-Alcoholic Innovation and Divestments Reshape Future Prospects
Innovation in 2025 is focused on product launches that align with shifting consumer preferences, particularly towards health and moderation. Leading wineries have introduced non-alcoholic wines, with Bodega Catena Zapata launching a non-alcoholic sparkling wine under the Domaine Edem brand and Bodega Nieto Senetiner releasing Nieto Senetiner 0.
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Overview:
Understand the latest market trends and future growth opportunities for the Wine industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wine industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Wine in Argentina report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wine in Argentina?
- Where is consumer demand for Wine focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Argentina?
- How are products distributed in Argentina?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Wine in Argentina - Category analysis
Key Data Insights
Wine Summary
Wineries Adapt Pricing and Imports to Meet Evolving Demands
Trivento Bodegas Y Viñedos Sa Expands Super-Premium Imports as Polarisation Accelerates
Bodega Catena Zapata Launches Non-Alcoholic Innovation to Meet Evolving Preferences
Wine Faces Ongoing Challenges Amid Supply Issues and Changing Consumer Preferences
Strong Innovation Pipeline Is Expected to Drive Non-Alcoholic Wine
Fecovita Coop and Grupo Peñaflor Shape the Competitive Landscape
Non-Alcoholic Innovation and Divestments Reshape Future Prospects
Small Local Grocers Bolster Leading Position as Shoppers Trade Down
Alcoholic Drinks in Argentina - Industry Overview
2025 Developments
Key Data Insights
Price-Sensitive Consumers Switch to Value-For-Money and Low-Alcohol Options
Economic and Health Factors Shape Consumption Patterns
Leading and Emerging Players Unlock New Drinking Occasions with Non-Alcoholic Launches
Consumers Embrace Affordable Beer and Premium Rtds as Incomes Rise
Non-Alcoholic Launches and Health Trends Reshape Product Innovation
Wineries Lose Ground to Beer as Price and Climate Pressures Mount
Cervecería Y Maltería Quilmes and Cía Cervecerías Unidas Lose Share as Imports Rise
Campari Argentina Gains Ground with New Route to Market and Portfolio Focus
Traditional Stores Capture Shoppers as Modern Retail Loses Ground
Manufacturers Respond to Channel Shifts with Affordable Formats and Digital Innovation
Wine Producers Drive E-Commerce Growth with Premium Portfolios
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
Taxation and Duty Levies
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Country Reports Disclaimer
The following categories and subcategories are included:
Wine
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- Port
- Sherry
- Vermouth
- Other Fortified Wine
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- Apple Wine
- Bokbunjaju
- Cheongju
- Chinese Wine
- Economy Rice Wine
- Fortified Fruit Wine
- Fruit and Berry Wine
- Fruit and Herbal Wine
- Fruit and Honey based Wine
- Fruit Wine
- Lower Mid-Range Rice Wine
- Non-Grape Dessert Wine
- Premium Rice Wine
- Sake
- Takju
- Upper Mid-Range Rice Wine
- Yakju
- Yellow Wine
- Other Non-Grape Wine
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- Champagne
- Other Sparkling Wine
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- Still Red Wine
- Still Rosé Wine
- Still White Wine
- Non Alcoholic Wine
Wine
This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Wine research and analysis database.
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