Wine sales plummeted during 2021 as the industry faced an exorbitant increase in the cost of inputs, making the wineries increase their prices above inflation. Also, the main low-priced wine brands could not enter the government’s price control programme, "Precios Cuidados", which resulted in a significant difference between the retail price of wine and beer.
After a strong rebound in wine sales during the first stage of the COVID-19 pandemic, the wine industry suffered a strong shortage of glass containers during the first semester of 2021. The production of glass bottles is concentrated in Cattorini Hermanos and Verallia, and both companies recorded considerably lower production due to multiple factors.
After a difficult year in 2020 for the sparkling wine market during COVID-19 restrictions on social events and celebrations, the category has rebounded. This is also driven by the consumption becoming less seasonal, a trend that has been taking hold in recent years.
The wine industry in Argentina is expected to benefit from a considerable increase in grape availability thanks to an excellent harvest in 2021, which will ensure competitive prices in order to gain market share against the advance of beer. In addition, wine is expected to see an increase in consumption frequency driven by a growing premiumisation trend, the relaunch of DOC Malbec (controlled denomination of Origin), the advance of still white wine and rosé wines, and the recent development of new packaging developments, such as the entry of still wine in aluminium cans, and the entry of Cerveceria y Maltería Quilmes SA with the acquisition of Dante Robino at the end of 2020.
Social distancing and lockdowns under COVID-19 accelerated sales through e-commerce in 2020-2021 in Argentina. Wine as a whole benefited from this movement and e-commerce became the best way to attract new consumers and increase volume sales during the pandemic, which saw the closure of bars and restaurants from May to the end of June 2021.
Malbec is the hallmark of Argentinian wine production. However, many wineries are looking beyond this and are exploring new blends and grape varieties, such as Cabernet Franc, Bonarda, Criolla, plus white blends are expected to continue growing.
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Wine industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wine industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).See All of Our Definitions
This report originates from Passport, our Wine research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!