Competitive Landscape
Luen Heng Agency Sees Share Gains as Caldbeck Macgregor Retains Key Brands
Wine in Malaysia remains highly fragmented, with no single company commanding a dominant position. In 2025, Luen Heng Agency Sdn Bhd experienced a marked increase in its share of total volume, more than doubling its share from 3% in 2024 to 7% in 2025.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Overview:
Understand the latest market trends and future growth opportunities for the Wine industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wine industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Wine in Malaysia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wine in Malaysia?
- Where is consumer demand for Wine focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Malaysia?
- How are products distributed in Malaysia?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- Where is future growth expected to be most dynamic?
Wine in Malaysia - Category analysis
Key Data Insights
Wine Summary
Caldbeck Macgregor Adapts to Value-Driven Consumer Shifts Amid Economic Turbulence
Williams and Humbert Sustains Demand for Glass Bottle Formats as Consumers Seek Authenticity
Affluent Consumers Switch to Table Wine as Tariffs and Taxes Reshape Purchase Decisions
Grocery Retailers Expand Wine Offerings as Promotions Drive Home Consumption
Table 1 Outpaces Premium Alternatives as Shoppers Prioritise Price
Fortified Wine and Vermouth to Gain Momentum as Cocktail Venues Flourish
Luen Heng Agency Sees Share Gains as Caldbeck Macgregor Retains Key Brands
Hypermarkets Leverages Festive Promotions to Capture Wine Shoppers
Physical Stores Outperform Online Platforms as Consumers Seek Advice and Value
Alcoholic Drinks in Malaysia - Industry Overview
2025 Developments
Key Data Insights
Carlsberg and Heineken Raise Prices as Consumers Trade Down
Tariff and Tax Changes Shift Demand to Affordable Imports
Population Decline and Cautious Spending Limit Future Demand
Foodservice Operators Widen Drink Offerings as Cost Pressures Ease
Beer to Sustain Dominance as Retailers and On-Trade Adapt to Price Sensitivity
On-Trade Channel Pivots to Small Servings and Premium Experiences as Excise Duties Reshape Consumer Choices
Heineken and Carlsberg Dominate as Consumers Trade Down
Hypermarkets Leverages Festive Promotions to Boost Sales and Drive Footfall
Retailers Capture Price-Sensitive Shoppers as Cost Pressures Intensify
E-Commerce Growth Stunted by Delivery Costs and Shopper Preferences for In-Store Advice
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
Taxation and Duty Levies
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Country Reports Disclaimer
The following categories and subcategories are included:
Wine
-
- Port
- Sherry
- Vermouth
- Other Fortified Wine
-
- Apple Wine
- Bokbunjaju
- Cheongju
- Chinese Wine
- Economy Rice Wine
- Fortified Fruit Wine
- Fruit and Berry Wine
- Fruit and Herbal Wine
- Fruit and Honey based Wine
- Fruit Wine
- Lower Mid-Range Rice Wine
- Non-Grape Dessert Wine
- Premium Rice Wine
- Sake
- Takju
- Upper Mid-Range Rice Wine
- Yakju
- Yellow Wine
- Other Non-Grape Wine
-
- Champagne
- Other Sparkling Wine
-
- Still Red Wine
- Still Rosé Wine
- Still White Wine
- Non Alcoholic Wine
Wine
This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Wine research and analysis database.
NEW REPORT GUARANTEE
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!