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Country Report

Wine in

Wine in Vietnam

Aug 2020

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PRE-COVID-19 PERFORMANCE

Continued growth despite the competition from beer

Wine maintained solid total volume growth in 2019. The on-trade channel saw slightly higher growth than the off-trade channel, and also accounted for more than double the sales.

Product launches raise interest, but little promotion is seen

New product developments from local players increased consumers’ interest in wine, such as Nouvo Sangria from Ladofoods, which was launched in February 2019. Nouvo Sangria is a combination of wine and fruits and targets female consumers.

Although a local player leads, most consumers believe imported products are better

Typically, Vietnamese consumers believe imported wines from overseas, especially European countries and the US, are superior to local products. However, in 2019 local player Thang Long Liquor maintained its lead in wine in Vietnam in total volume terms.

2020 AND BEYOND

COVID-19 impact

On-trade volume sales of wine are expected to fall by 33% in 2020 in light of the impact of COVID-19. This compares to an expected 5% rise forecast for 2020 during research conducted in May 2019, before the spread of COVID-19.

Affected products within wine

Although still accounting for negligible sales, champagne is expected to see the strongest total volume decline due to COVID-19 in 2020. This is an expensive product, and consumers are becoming more price-conscious due to the economic impact of the measures implemented by the government to try and stop the spread of COVID-19.

Recovery and opportunities

Wine is expected to bounce back to growth in 2021, although as in other categories, the opposite trend is expected compared with 2020. On-trade sales are expected to see strong growth, with off-trade sales seeing a strong decline.

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Samples

Wine Market Sample Report Wine Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Wine industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wine industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wine in Vietnam market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market volume shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Wine in Vietnam?
What are the major brands in Vietnam?
How do sales of new world wine perform in comparisons to old world wine?
Which countries are the main wine exporters and importers?
Is wine mainly consumed in on- or off-trade channels?
Have other sparkling wines like cava and prosecco benefited during the recession at the cost of Champagne?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Wine in Vietnam - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Continued growth despite the competition from beer

Product launches raise interest, but little promotion is seen

Although a local player leads, most consumers believe imported products are better

2020 AND BEYOND

COVID-19 impact

Affected products within wine

Recovery and opportunities

CATEGORY DATA

Table 1 Sales of Wine by Category: Total Volume 2014-2019
Table 2 Sales of Wine by Category: Total Value 2014-2019
Table 3 Sales of Wine by Category: % Total Volume Growth 2014-2019
Table 4 Sales of Wine by Category: % Total Value Growth 2014-2019
Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2014-2019
Table 6 Sales of Wine by Off-trade vs On-trade: Value 2014-2019
Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2014-2019
Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2014-2019
Table 9 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2014-2019
Table 10 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2014-2019
Table 11 Sales of Still White Wine by Price Segment: % Off-trade Volume 2014-2019
Table 12 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2014-2019
Table 13 GBO Company Shares of Still Light Grape Wine: % Total Volume 2015-2019
Table 14 NBO Company Shares of Still Light Grape Wine: % Total Volume 2015-2019
Table 15 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2016-2019
Table 16 GBO Company Shares of Champagne: % Total Volume 2015-2019
Table 17 NBO Company Shares of Champagne: % Total Volume 2015-2019
Table 18 LBN Brand Shares of Champagne: % Total Volume 2016-2019
Table 19 GBO Company Shares of Other Sparkling Wine: % Total Volume 2015-2019
Table 20 NBO Company Shares of Other Sparkling Wine: % Total Volume 2015-2019
Table 21 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2016-2019
Table 22 GBO Company Shares of Non-grape Wine: % Total Volume 2015-2019
Table 23 NBO Company Shares of Non-grape Wine: % Total Volume 2015-2019
Table 24 LBN Brand Shares of Non-grape Wine: % Total Volume 2016-2019
Table 25 Forecast Sales of Wine by Category: Total Volume 2019-2024
Table 26 Forecast Sales of Wine by Category: Total Value 2019-2024
Table 27 Forecast Sales of Wine by Category: % Total Volume Growth 2019-2024
Table 28 Forecast Sales of Wine by Category: % Total Value Growth 2019-2024

Alcoholic Drinks in Vietnam - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Beer drives growth, which hampers growth in spirits

Players in beer dominate, with Sabeco expanding its distribution

A gradual return to growth thanks to a young population

Chart 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2017-2024
Chart 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2017-2024
Chart 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2016-2024
Chart 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2016-2024

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 29 Number of On-trade Establishments by Type 2014-2019

TAXATION AND DUTY LEVIES

Table 30 Taxation and Duty Levies on Alcoholic Drinks 2019

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

Table 31 Retail Consumer Expenditure on Alcoholic Drinks 2014-2019

MARKET DATA

Table 32 Sales of Alcoholic Drinks by Category: Total Volume 2014-2019
Table 33 Sales of Alcoholic Drinks by Category: Total Value 2014-2019
Table 34 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2014-2019
Table 35 Sales of Alcoholic Drinks by Category: % Total Value Growth 2014-2019
Table 36 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2019
Table 37 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2019
Table 38 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2019
Table 39 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2019
Table 40 GBO Company Shares of Alcoholic Drinks: % Total Volume 2015-2019
Table 41 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2014-2019
Table 42 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019
Table 43 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2019-2024
Table 44 Forecast Sales of Alcoholic Drinks by Category: Total Value 2019-2024
Table 45 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2019-2024
Table 46 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2019-2024

Megatrends

Country Report

Wine in Vietnam

New Report Guarantee

Executive Summary

New Report Guarantee

PRE-COVID-19 PERFORMANCE

Continued growth despite the competition from beer

Product launches raise interest, but little promotion is seen

Although a local player leads, most consumers believe imported products are better

2020 AND BEYOND

COVID-19 impact

Affected products within wine

Recovery and opportunities

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

Want to find out more about this report?

Table of Contents

Wine in Vietnam - Category analysis

HEADLINES

PRE-COVID-19 PERFORMANCE

Continued growth despite the competition from beer

Product launches raise interest, but little promotion is seen

Although a local player leads, most consumers believe imported products are better

2020 AND BEYOND

COVID-19 impact

Affected products within wine

Recovery and opportunities

CATEGORY DATA

Alcoholic Drinks in Vietnam - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Beer drives growth, which hampers growth in spirits

Players in beer dominate, with Sabeco expanding its distribution

A gradual return to growth thanks to a young population

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

MARKET DATA

GLOBAL MACROECONOMIC ENVIRONMENT

GLOBAL INDUSTRY ENVIRONMENT

DISCLAIMER

SOURCES

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