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Country Report

Wine in

Wine in Vietnam

26 pages, Jun 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Wine products face strong competition from beer

Wine registered stable total volume growth as players did not have the freedom to launch marketing campaigns, unlike players within beer. However, despite improved disposable income levels most consumers were still reluctant to buy wine products because prices generally were much higher than those of beer products.

Western culture helps push sales

In 2017, the number of Western tourists visiting Vietnam and expats entering the country for work continued to increase. These consumers brought with them demand for wine.

COMPETITIVE LANDSCAPE

Thang Long Liquor JSC leads wine

In 2017, thanks to its efforts to improve brand awareness and other active marketing activities, Thang Long Liquor JSC remains the category leader. By targeting the premium segment, the company focused on quality to retain customer patronage.

Most marketing activities by leading players

Over the review period, in general wine witnessed less marketing and advertising activity than the beer category. Leading players were the most active, namely Thang Long Liquor JSC and LamDong Foodstuffs JSC (Ladofoods), which targeted the higher-income segment.

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Samples

Wine Market Sample Report Wine Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Wine industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wine industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wine in Vietnam market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market volume shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Wine in Vietnam?
What are the major brands in Vietnam?
How do sales of new world wine perform in comparisons to old world wine?
Which countries are the main wine exporters and importers?
Is wine mainly consumed in on- or off-trade channels?
Have other sparkling wines like cava and prosecco benefited during the recession at the cost of Champagne?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Wine in Vietnam - Category analysis

HEADLINES

PROSPECTS

Wine products face strong competition from beer

Western culture helps push sales

COMPETITIVE LANDSCAPE

Thang Long Liquor JSC leads wine

Most marketing activities by leading players

CATEGORY DATA

Table 1 Sales of Wine by Category: Total Volume 2012-2017
Table 2 Sales of Wine by Category: Total Value 2012-2017
Table 3 Sales of Wine by Category: % Total Volume Growth 2012-2017
Table 4 Sales of Wine by Category: % Total Value Growth 2012-2017
Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2012-2017
Table 6 Sales of Wine by Off-trade vs On-trade: Value 2012-2017
Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2012-2017
Table 9 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2012-2017
Table 10 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2012-2017
Table 11 Sales of Still White Wine by Price Segment: % Off-trade Volume 2012-2017
Table 12 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2012-2017
Table 13 GBO Company Shares of Still Light Grape Wine: % Total Volume 2013-2017
Table 14 NBO Company Shares of Still Light Grape Wine: % Total Volume 2013-2017
Table 15 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2014-2017
Table 16 GBO Company Shares of Champagne: % Total Volume 2013-2017
Table 17 NBO Company Shares of Champagne: % Total Volume 2013-2017
Table 18 LBN Brand Shares of Champagne: % Total Volume 2014-2017
Table 19 GBO Company Shares of Other Sparkling Wine: % Total Volume 2013-2017
Table 20 NBO Company Shares of Other Sparkling Wine: % Total Volume 2013-2017
Table 21 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2014-2017
Table 22 GBO Company Shares of Non-grape Wine: % Total Volume 2013-2017
Table 23 NBO Company Shares of Non-grape Wine: % Total Volume 2013-2017
Table 24 LBN Brand Shares of Non-grape Wine: % Total Volume 2014-2017
Table 25 Forecast Sales of Wine by Category: Total Volume 2017-2022
Table 26 Forecast Sales of Wine by Category: Total Value 2017-2022
Table 27 Forecast Sales of Wine by Category: % Total Volume Growth 2017-2022
Table 28 Forecast Sales of Wine by Category: % Total Value Growth 2017-2022

Alcoholic Drinks in Vietnam - Industry Overview

EXECUTIVE SUMMARY

Beer dominates alcoholic drinks in Vietnam

Sales of alcoholic drinks increase during holidays and gatherings

Despite losing share, local players continue to dominate alcoholic drinks

Sales are dependent on the promotional activities of retailers and food sectors

The potential for growth of alcoholic drinks in Vietnam remains positive

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 29 Number of On-trade Establishments by Type 2012-2017

TAXATION AND DUTY LEVIES

Import tax rate

Special Consumption Tax

Sales Tax

Table 30 Taxation and Duty Levies on Alcoholic Drinks 2017

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

Summary 1 Key New Product Developments 2017

MARKET INDICATORS

Table 31 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017

MARKET DATA

Table 32 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 33 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 34 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 35 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 36 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 37 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 38 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 39 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 40 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
Table 41 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
Table 42 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2017
Table 43 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 44 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 45 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 46 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022

Megatrends

Country Report

Wine in Vietnam

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Wine products face strong competition from beer

Western culture helps push sales

COMPETITIVE LANDSCAPE

Thang Long Liquor JSC leads wine

Most marketing activities by leading players

Samples

Overview

Why buy this report?

Samples (FAQs about samples):

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Table of Contents

Wine in Vietnam - Category analysis

HEADLINES

PROSPECTS

Wine products face strong competition from beer

Western culture helps push sales

COMPETITIVE LANDSCAPE

Thang Long Liquor JSC leads wine

Most marketing activities by leading players

CATEGORY DATA

Alcoholic Drinks in Vietnam - Industry Overview

EXECUTIVE SUMMARY

Beer dominates alcoholic drinks in Vietnam

Sales of alcoholic drinks increase during holidays and gatherings

Despite losing share, local players continue to dominate alcoholic drinks

Sales are dependent on the promotional activities of retailers and food sectors

The potential for growth of alcoholic drinks in Vietnam remains positive

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

Import tax rate

Special Consumption Tax

Sales Tax

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

MARKET DATA

SOURCES

Why buy this report?

Want to find out more about this report?

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