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Country Report

Wine in

Wine in Vietnam

May 2021

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

2020 IMPACT

New drink driving law and COVID-19 contribute to decline

After seeing solid growth for most of the review period, wine turned to total volume decline in 2020, with sales falling more strongly on-trade than off-trade. The new law on Alcohol Harm Prevention bans all drivers from drinking altogether, with any level of alcohol concentration in the breath or blood illegal from when it took effect on 1 January 2020.

Local non-grape wine remains popular due to its low price

Local non-grape wine remained the largest category within wine in total volume terms in 2020, due to its popularity amongst locals and its reasonable price, with by far the cheapest price per litre within wine. However, it saw a notable sales decline in this year.

Thang Long Liquor maintains its lead, whilst Ladofoods regains some share

LamDong Foodstuffs (Ladofoods) has a leading position in wine, as the company has been successful in building a strong brand name in the market. In 2020, its two brands Dalat and Chateau Dalat were approved as national brands.

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Wine Market Sample Report Wine Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Wine industry in Vietnam with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wine industry in Vietnam, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wine in Vietnam market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market volume shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Wine in Vietnam?
What are the major brands in Vietnam?
How do sales of new world wine perform in comparisons to old world wine?
Which countries are the main wine exporters and importers?
Is wine mainly consumed in on- or off-trade channels?
Have other sparkling wines like cava and prosecco benefited during the recession at the cost of Champagne?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Wine in Vietnam - Category analysis

KEY DATA FINDINGS

2020 IMPACT

New drink driving law and COVID-19 contribute to decline

Local non-grape wine remains popular due to its low price

Thang Long Liquor maintains its lead, whilst Ladofoods regains some share

RECOVERY AND OPPORTUNITIES

Return to growth will be stronger with economic recovery and return of tourists

Champagne set to perform well on-trade as postposed celebrations take place

Fragmentation set to continue, although local players could perform well

CATEGORY DATA

Table 1 Sales of Wine by Category: Total Volume 2015-2020
Table 2 Sales of Wine by Category: Total Value 2015-2020
Table 3 Sales of Wine by Category: % Total Volume Growth 2015-2020
Table 4 Sales of Wine by Category: % Total Value Growth 2015-2020
Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2015-2020
Table 6 Sales of Wine by Off-trade vs On-trade: Value 2015-2020
Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2015-2020
Table 9 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2015-2020
Table 10 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2015-2020
Table 11 Sales of Still White Wine by Price Segment: % Off-trade Volume 2015-2020
Table 12 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2015-2020
Table 13 GBO Company Shares of Still Light Grape Wine: % Total Volume 2016-2020
Table 14 NBO Company Shares of Still Light Grape Wine: % Total Volume 2016-2020
Table 15 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2017-2020
Table 16 GBO Company Shares of Champagne: % Total Volume 2016-2020
Table 17 NBO Company Shares of Champagne: % Total Volume 2016-2020
Table 18 LBN Brand Shares of Champagne: % Total Volume 2017-2020
Table 19 GBO Company Shares of Other Sparkling Wine: % Total Volume 2016-2020
Table 20 NBO Company Shares of Other Sparkling Wine: % Total Volume 2016-2020
Table 21 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2017-2020
Table 22 GBO Company Shares of Non-grape Wine: % Total Volume 2016-2020
Table 23 NBO Company Shares of Non-grape Wine: % Total Volume 2016-2020
Table 24 LBN Brand Shares of Non-grape Wine: % Total Volume 2017-2020
Table 25 Forecast Sales of Wine by Category: Total Volume 2020-2025
Table 26 Forecast Sales of Wine by Category: Total Value 2020-2025
Table 27 Forecast Sales of Wine by Category: % Total Volume Growth 2020-2025
Table 28 Forecast Sales of Wine by Category: % Total Value Growth 2020-2025

Alcoholic Drinks in Vietnam - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Company response

Retailing shift

On-trade vs off-trade split

What next for alcoholic drinks?

Chart 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2018-2025
Chart 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2018-2025
Chart 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2018-2025
Chart 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2018-2025

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Summary 1 Number of On-trade Establishments by Type 2015-2020

TAXATION AND DUTY LEVIES

Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2020

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

Table 29 Retail Consumer Expenditure on Alcoholic Drinks 2015-2020

MARKET DATA

Table 30 Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
Table 31 Sales of Alcoholic Drinks by Category: Total Value 2015-2020
Table 32 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
Table 33 Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
Table 34 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2020
Table 35 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2020
Table 36 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2020
Table 37 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2020
Table 38 GBO Company Shares of Alcoholic Drinks: % Total Volume 2016-2020
Table 39 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2015-2020
Table 40 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2020
Table 41 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2020-2025
Table 42 Forecast Sales of Alcoholic Drinks by Category: Total Value 2020-2025
Table 43 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2020-2025
Table 44 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2020-2025

Megatrends

Country Report

Wine in Vietnam

New Report Guarantee

Executive Summary

New Report Guarantee

2020 IMPACT

New drink driving law and COVID-19 contribute to decline

Local non-grape wine remains popular due to its low price

Thang Long Liquor maintains its lead, whilst Ladofoods regains some share

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Wine in Vietnam - Category analysis

KEY DATA FINDINGS

2020 IMPACT

New drink driving law and COVID-19 contribute to decline

Local non-grape wine remains popular due to its low price

Thang Long Liquor maintains its lead, whilst Ladofoods regains some share

RECOVERY AND OPPORTUNITIES

Return to growth will be stronger with economic recovery and return of tourists

Champagne set to perform well on-trade as postposed celebrations take place

Fragmentation set to continue, although local players could perform well

CATEGORY DATA

Alcoholic Drinks in Vietnam - Industry Overview

EXECUTIVE SUMMARY

COVID-19 impact on alcoholic drinks

COVID-19 country impact

Company response

Retailing shift

On-trade vs off-trade split

What next for alcoholic drinks?

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

MARKET DATA

DISCLAIMER

SOURCES

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