While still in its infancy, non-alcoholic wines was the strongest growing category within win in 2022, owing to changing consumer attitudes toward alcohol. While beer has had an increasing number of players enter the non-alcoholic segment, within wine it has been more muted, with local player Giesen launching the first non-alcoholic wine during the review period, and only a few other brands following suit.
Rising inflation has created cost of living pressures for an increasing number of consumers, and wine was not exempt from this in 2022. Minimum wage increases and a chronic labour shortage combined with rising supply chain and production costs (such as the cost of glass and bottles due to the Russian invasion of Ukraine) has resulted in unit prices increasing substantially in 2022.
Despite labour shortages and rising labour costs making the 2022 grape wine harvest a challenge for local players, 2022 saw an improved vintage yield, helping the local industry to rebuild stocks following smaller than expected crops in previous years. The 2022 harvest produced 532,000 tonnes of grapes, with virtually every region and all principal varieties contributing to the production turnaround from the small crop in 2021.
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Wine
This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).
See All of Our DefinitionsThis report originates from Passport, our Wine research and analysis database.
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