Champagne and other sparkling wine were clear winners in 2021, with champagne enjoying double-digit total volume growth. At-home celebrations and indulgent moments combined with higher disposable incomes, as hospitality venues and borders remained largely impacted by the lockdown, drove up growth and premiumisation.
Extensive lockdowns and capacity limits placed on hospitality venues resulted in total volume declines for still light grape wine, particularly red. With a strong shift towards at-home consumption, red and white bottled wine continued to be the preferred packaging format compared with casks.
Australian wine exports suffered in 2021 after China imposed tariffs of up to 200% on Australian wine in November 2020. Australia’s biggest wine group, Treasury Wine Estates, was among the hardest hit by the tariffs as it had previously been selling approximately AUD500 million in value each year to China.
Non-alcoholic wine will continue to grow exponentially in Australia, albeit from a very low base. Generally, demand for non/low alcohol drinks in Australia has notably grown in line with the rising health and wellness trend in the country.
Organic wine is likely to continue to experience increasing sales in Australia, driven by the sustainability trend. Australia’s top organic producer, Angove Family Winemakers, produces over 20 different certified wines and recorded 30% growth in 2020, despite challenges in its major export markets, especially China.
Local consumers are expected to continue to purchase premium wine over the forecast period as the pandemic has encouraged them to seek quality, value and new experiences. While the premiumisation trend existed prior to the emergence of the pandemic, the latter has accelerated this trend in Australia.
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This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).See All of Our Definitions
This report originates from Passport, our Wine research and analysis database.
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