The vermouth category is relatively new in Ecuador but is enjoying growing consumer interest. Wine consumers who consider themselves more knowledgeable are looking for new consumption options, especially those that they consider to be trendy.
The wine category has seen significant growth in recent years as part of a post-pandemic recovery with retailers shifting to becoming wine importers. These factors are expected to continue driving growth in the category, but with less force.
Single serve presentations will expand across all varieties of wine. These presentations will make the category even more dynamic in the forecast period, as they will give consumers the possibility to consume wine on a daily basis, without the need to open a bigger wine bottle.
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Understand the latest market trends and future growth opportunities for the Wine industry in Ecuador with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).See All of Our Definitions
This report originates from Passport, our Wine research and analysis database.
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