Competitive Landscape
Singapore Beverages Strengthens Its Lead as Wine Consolidates around Premium and Heritage-Driven Brands
The wine competitive environment in Singapore in 2025 is highly concentrated, with a clear trend towards increasing dominance by the leading player over the past five years. Singapore Beverages Pte Ltd significantly expanded its total volume share, rising from 20% in 2020 to 39% in 2025.
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Overview:
Understand the latest market trends and future growth opportunities for the Wine industry in Singapore with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wine industry in Singapore, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Wine in Singapore report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wine in Singapore?
- Where is consumer demand for Wine focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Singapore?
- How are products distributed in Singapore?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Wine in Singapore - Category analysis
Key Data Insights
Wine Summary
Wine Volumes Decline Sharply as Premiumisation and Non Alcoholic Innovation Reshape Consumption
Market Polarization Reshapes Wine Consumption as Premium Experiences and Value-Led Choices Diverge
Heritage-Focused Events and Curation Boost the Demand for Legacy Wine
Wine Consumption Is Set to Decline Modestly as Polarization and Premiumisation Reshape Long-Term Demand
Mindful Drinking and Wellness Trends Are Set to Boost Low and Non Alcoholic Innovation
Retail E-Commerce and Digital Tools Will Reshape Consumer Engagement and Purchasing
Singapore Beverages Strengthens Its Lead as Wine Consolidates around Premium and Heritage-Driven Brands
Supermarkets and Hypermarkets Secure Everyday Wine Loyalty, as Specialists Attract Premium Shoppers
Online Shops Win Digitally Engaged Wine Buyers with Convenience and Breadth
Innovation in Low Alcohol and Organic Formats Expands Wine Consumption Occasions in Singapore
Alcoholic Drinks in Singapore - Industry Overview
2025 Developments
Key Data Insights
Alcohol Market Contracts as Moderation, Premiumisation, and Price Pressures Reshape Performance
Market Polarization Intensifies as Consumers Split between Premium Experiences and Value-Driven Consumption
Wellness-Led Moderation Drives Growth in Nolo and Alcohol-Free Experiences
Volume Will Continue to Decline as Moderation and Structural Pressures Reshape Consumption
Wellness-Led Moderation and Sober Curiosity Are Expected to Reshape the Future of Alcoholic Drinks
Beer Is Set to Remain Dominant While Premium Spirits and Resilient Wine Shape the Future of Alcoholic Drinks
Alcoholic Drinks Remains Highly Concentrated as Leading Players Sustain Dominance Amid Premiumisation Trends
Emerging Growth Pockets Are Driven by Premiumisation and Cocktail-Led Spirits Innovation
Supermarkets and Hypermarkets Meet Value Demand as Premium Grocers Expand with Experience-Led Offerings
Retail E-Commerce Accelerates in Premium Spirits and Wine as Logistics Limit Beer Growth
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
On-Trade Establishments
Taxation and Duty Levies
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Diageo Plc Leverages Singapore's Cocktail Culture to Drive Premium Experiential Spirits Growth
Country Reports Disclaimer
The following categories and subcategories are included:
Wine
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- Port
- Sherry
- Vermouth
- Other Fortified Wine
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- Apple Wine
- Bokbunjaju
- Cheongju
- Chinese Wine
- Economy Rice Wine
- Fortified Fruit Wine
- Fruit and Berry Wine
- Fruit and Herbal Wine
- Fruit and Honey based Wine
- Fruit Wine
- Lower Mid-Range Rice Wine
- Non-Grape Dessert Wine
- Premium Rice Wine
- Sake
- Takju
- Upper Mid-Range Rice Wine
- Yakju
- Yellow Wine
- Other Non-Grape Wine
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- Champagne
- Other Sparkling Wine
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- Still Red Wine
- Still Rosé Wine
- Still White Wine
- Non Alcoholic Wine
Wine
This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Wine research and analysis database.
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