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Country Report

Wine in

Wine in Singapore

27 pages, Jul 2019

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Prosecco leads the growth of other sparkling wine

Champagne total volume sales slowed down further in 2018 as price-conscious consumers continued to seek out other sparkling wine as a substitute for champagne, such as Prosecco, which is cheaper. Consumers are also more knowledgeable and willing to try new tastes.

On- and off-trade sales of wine are both important

Availability in both on- and off-trade channels is important for wine. The majority of volume sales are made in the off-trade channel, with most still through supermarkets.

Lifestyle trends increase wine sales

Wine consumption is increasing due to various factors. There are a greater number of varieties available, in both store-based retailers and online as well as in on-trade establishments.

COMPETITIVE LANDSCAPE

Singapore Beverages Pte Ltd remains at the top of increasingly fragmented wine sales

Singapore Beverages Pte Ltd retained the leading position in wine in 2018 with its well-known brands which include Penfolds, Lindeman’s and Wolf Blass. However, its total volume share decreased slightly in 2018 due to the greater availability of smaller or niche brands which are becoming more popular due to consumers’ increased knowledge of wine and the greater availability of wine, especially in online channels.

Increasing competition leads to innovative marketing tactics

More independent players are importing wine products into Singapore. These include both bricks-and-mortar and e-commerce players.

Singaporeans prefer Australian wine

The top five brands of still light grape wine in Singapore are all Australian wine brands. They include Jacob’s Creek which is the biggest brand in terms of overall wine volume sales.

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Samples

Wine Market Sample Report Wine Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Wine industry in Singapore with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wine industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wine in Singapore market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market volume shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Wine in Singapore?
What are the major brands in Singapore?
How do sales of new world wine perform in comparisons to old world wine?
Which countries are the main wine exporters and importers?
Is wine mainly consumed in on- or off-trade channels?
Have other sparkling wines like cava and prosecco benefited during the recession at the cost of Champagne?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Wine in Singapore - Category analysis

HEADLINES

PROSPECTS

Prosecco leads the growth of other sparkling wine

On- and off-trade sales of wine are both important

Lifestyle trends increase wine sales

COMPETITIVE LANDSCAPE

Singapore Beverages Pte Ltd remains at the top of increasingly fragmented wine sales

Increasing competition leads to innovative marketing tactics

Singaporeans prefer Australian wine

CATEGORY DATA

Table 1 Sales of Wine by Category: Total Volume 2013-2018
Table 2 Sales of Wine by Category: Total Value 2013-2018
Table 3 Sales of Wine by Category: % Total Volume Growth 2013-2018
Table 4 Sales of Wine by Category: % Total Value Growth 2013-2018
Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2013-2018
Table 6 Sales of Wine by Off-trade vs On-trade: Value 2013-2018
Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2013-2018
Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2013-2018
Table 9 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2013-2018
Table 10 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2013-2018
Table 11 Sales of Still White Wine by Price Segment: % Off-trade Volume 2013-2018
Table 12 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2013-2018
Table 13 GBO Company Shares of Still Light Grape Wine: % Total Volume 2014-2018
Table 14 NBO Company Shares of Still Light Grape Wine: % Total Volume 2014-2018
Table 15 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2015-2018
Table 16 GBO Company Shares of Champagne: % Total Volume 2014-2018
Table 17 NBO Company Shares of Champagne: % Total Volume 2014-2018
Table 18 LBN Brand Shares of Champagne: % Total Volume 2015-2018
Table 19 GBO Company Shares of Other Sparkling Wine: % Total Volume 2014-2018
Table 20 NBO Company Shares of Other Sparkling Wine: % Total Volume 2014-2018
Table 21 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2015-2018
Table 22 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2014-2018
Table 23 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2014-2018
Table 24 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2015-2018
Table 25 GBO Company Shares of Non-grape Wine: % Total Volume 2014-2018
Table 26 NBO Company Shares of Non-grape Wine: % Total Volume 2014-2018
Table 27 LBN Brand Shares of Non-grape Wine: % Total Volume 2015-2018
Table 28 Forecast Sales of Wine by Category: Total Volume 2018-2023
Table 29 Forecast Sales of Wine by Category: Total Value 2018-2023
Table 30 Forecast Sales of Wine by Category: % Total Volume Growth 2018-2023
Table 31 Forecast Sales of Wine by Category: % Total Value Growth 2018-2023

Alcoholic Drinks in Singapore - Industry Overview

EXECUTIVE SUMMARY

Alcoholic drinks rebounds in 2018

Craft products are a particular draw

Large manufacturers diversify to retain consumers and volume shares

Internet retailing continues to grow while on-trade sales remain important

Focus will be on premium offerings and healthier alcoholic drinks

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 32 Number of On-trade Establishments by Type 2013-2018

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

Table 33 Retail Consumer Expenditure on Alcoholic Drinks 2013-2018

MARKET DATA

Table 34 Sales of Alcoholic Drinks by Category: Total Volume 2013-2018
Table 35 Sales of Alcoholic Drinks by Category: Total Value 2013-2018
Table 36 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2013-2018
Table 37 Sales of Alcoholic Drinks by Category: % Total Value Growth 2013-2018
Table 38 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2018
Table 39 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2018
Table 40 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2018
Table 41 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2018
Table 42 GBO Company Shares of Alcoholic Drinks: % Total Volume 2014-2018
Table 43 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2013-2018
Table 44 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2018
Table 45 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2018-2023
Table 46 Forecast Sales of Alcoholic Drinks by Category: Total Value 2018-2023
Table 47 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2018-2023
Table 48 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2018-2023

Megatrends

Country Report

Wine in Singapore

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Prosecco leads the growth of other sparkling wine

On- and off-trade sales of wine are both important

Lifestyle trends increase wine sales

COMPETITIVE LANDSCAPE

Singapore Beverages Pte Ltd remains at the top of increasingly fragmented wine sales

Increasing competition leads to innovative marketing tactics

Singaporeans prefer Australian wine

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Wine in Singapore - Category analysis

HEADLINES

PROSPECTS

Prosecco leads the growth of other sparkling wine

On- and off-trade sales of wine are both important

Lifestyle trends increase wine sales

COMPETITIVE LANDSCAPE

Singapore Beverages Pte Ltd remains at the top of increasingly fragmented wine sales

Increasing competition leads to innovative marketing tactics

Singaporeans prefer Australian wine

CATEGORY DATA

Alcoholic Drinks in Singapore - Industry Overview

EXECUTIVE SUMMARY

Alcoholic drinks rebounds in 2018

Craft products are a particular draw

Large manufacturers diversify to retain consumers and volume shares

Internet retailing continues to grow while on-trade sales remain important

Focus will be on premium offerings and healthier alcoholic drinks

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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