Wine in Singapore

PRE-COVID-19 PERFORMANCE

Sparkling wine remains most dynamic, still wine products see performances weaken

The growth of sparkling wine in 2019 was mainly driven by other sparkling wine, particularly prosecco, which has gained greater consumer awareness and is popular due to its lower price than alternatives such as Champagne. In on-trade establishments, consumption can also be driven by the popularity of sparkling wine in restaurants and cafés, where it is often served in free-flow format for an additional cost, for example during happy hour or brunch promotions.

Sake growth largely stable in 2019, players invest in attracting consumers

Sake saw moderate off-trade distribution in 2019, found easily in supermarkets. Meanwhile, in on-trade channels sake is typically consumed in many Japanese or Japanese-themed restaurants.

New brands increase fragmentation, e-commerce gains distribution share

The wine category was becoming more fragmented in 2019. An increasing number of brands were entering the category at a variety of price points, and this was eroding the shares held by the leading players.

2020 AND BEYOND

COVID-19 impact

On-trade volume sales of wine are expected to fall by 30% in 2020 in light of the impact of COVID-19. This compares to an expected 3% rise forecast for 2020 during research conducted in May 2019, ie before the spread of COVID-19.

Affected products within wine

Off-trade wine performance has been affected by channel shifts due to COVID-19. Categories such Champagne, port, sherry, vermouth, and still red, rosé and white wine all saw a slightly positive impact.

Recovery and opportunities

Other sparkling wine is expected to see the strongest recovery in the post-pandemic environment, and even this will be with a moderate total volume CAGR. This category is expected to benefit from the product’s suitability to a wide range of consumption occasions, coupled with its low price and availability.

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