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Country Report

Wine in

Wine in Taiwan

30 pages, Jun 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Greater wine appreciation among Taiwanese

Total volume sales of wine recorded healthy growth in 2017. With higher education, globalisation and more well-travelled consumers, wine drinking is no longer just for wealthy businessmen.

Still light grape wine accounts for largest total volume share of wine

Still light grape wine remained the largest contributor to total volume sales of wine in 2017, with still red wine being the most popular variant as it is closely linked to the image of wine drinking. The Taiwanese also believe that drinking still red wine aids the blood circulation and can keep one warm during the cold months.

Off-trade volume sales higher than on-trade

Off-trade sales remained higher than sales through on-trade in Taiwan in 2017. Although local consumers now have greater wine appreciation, many are still not confident enough to think of themselves as wine connoisseurs.

COMPETITIVE LANDSCAPE

Taiwan Tobacco & Liquor Corp retains leadership of wine

Taiwan Tobacco & Liquor Corp is a domestic player and the leader of wine in terms of total volume sales. However, the company’s share witnessed a gradual decline over the review period due to increased competition from imported wine, which is perceived as more authentic and premium, and hence more sought after by increasingly sophisticated consumers.

Sea & Land Wine & Spirits Co Ltd gains most ground

Sea & Land Wine & Spirits Co Ltd gained the highest total volume share in 2017. The company imports a wide range of wine from various countries including France, Italy, Spain, Hungary, the US, Chile, Argentina, New Zealand and Germany.

Constant launches of new products

There was a number of new product launches over the review period to attract the rising number of wine drinkers in Taiwan. Sea & Land Wine & Spirits introduced PonteVilloni Edizioni Privata (2016) from Italy in October 2017.

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Samples

Wine Market Sample Report Wine Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

Samples (FAQs about samples):

Delivery: Files are delivered directly into your account within a few minutes of purchase.

Overview

Discover the latest market trends and uncover sources of future market growth for the Wine industry in Taiwan with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wine industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wine in Taiwan market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market volume shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Wine in Taiwan?
What are the major brands in Taiwan?
How do sales of new world wine perform in comparisons to old world wine?
Which countries are the main wine exporters and importers?
Is wine mainly consumed in on- or off-trade channels?
Have other sparkling wines like cava and prosecco benefited during the recession at the cost of Champagne?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Wine in Taiwan - Category analysis

HEADLINES

PROSPECTS

Greater wine appreciation among Taiwanese

Still light grape wine accounts for largest total volume share of wine

Off-trade volume sales higher than on-trade

COMPETITIVE LANDSCAPE

Taiwan Tobacco & Liquor Corp retains leadership of wine

Sea & Land Wine & Spirits Co Ltd gains most ground

Constant launches of new products

CATEGORY DATA

Table 1 Sales of Wine by Category: Total Volume 2012-2017
Table 2 Sales of Wine by Category: Total Value 2012-2017
Table 3 Sales of Wine by Category: % Total Volume Growth 2012-2017
Table 4 Sales of Wine by Category: % Total Value Growth 2012-2017
Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2012-2017
Table 6 Sales of Wine by Off-trade vs On-trade: Value 2012-2017
Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2012-2017
Table 9 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2012-2017
Table 10 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2012-2017
Table 11 Sales of Still White Wine by Price Segment: % Off-trade Volume 2012-2017
Table 12 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2012-2017
Table 13 GBO Company Shares of Still Light Grape Wine: % Total Volume 2013-2017
Table 14 NBO Company Shares of Still Light Grape Wine: % Total Volume 2013-2017
Table 15 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2014-2017
Table 16 GBO Company Shares of Champagne: % Total Volume 2013-2017
Table 17 NBO Company Shares of Champagne: % Total Volume 2013-2017
Table 18 LBN Brand Shares of Champagne: % Total Volume 2014-2017
Table 19 GBO Company Shares of Other Sparkling Wine: % Total Volume 2013-2017
Table 20 NBO Company Shares of Other Sparkling Wine: % Total Volume 2013-2017
Table 21 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2014-2017
Table 22 GBO Company Shares of Non-grape Wine: % Total Volume 2013-2017
Table 23 NBO Company Shares of Non-grape Wine: % Total Volume 2013-2017
Table 24 LBN Brand Shares of Non-grape Wine: % Total Volume 2014-2017
Table 25 Forecast Sales of Wine by Category: Total Volume 2017-2022
Table 26 Forecast Sales of Wine by Category: Total Value 2017-2022
Table 27 Forecast Sales of Wine by Category: % Total Volume Growth 2017-2022
Table 28 Forecast Sales of Wine by Category: % Total Value Growth 2017-2022

Alcoholic Drinks in Taiwan - Industry Overview

EXECUTIVE SUMMARY

Total volume growth of alcoholic drinks marginally increases

Greater marketing efforts target younger consumers

Convenience stores is the most important off-trade channel

Alcoholic drinks is expected to witness stable total volume growth

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 29 Number of On-trade Establishments by Type 2012-2017

TAXATION AND DUTY LEVIES

Summary 1 Taxation on Alcoholic Drinks 2017
Table 30 Duty Levies on Alcoholic Drinks 2017

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

Summary 2 Key New Product Developments 2017

MARKET INDICATORS

Table 31 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017

MARKET DATA

Table 32 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 33 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 34 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 35 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 36 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 37 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 38 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 39 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 40 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
Table 41 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
Table 42 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2017
Table 43 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 44 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 45 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 46 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022

Megatrends

Country Report

Wine in Taiwan

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Greater wine appreciation among Taiwanese

Still light grape wine accounts for largest total volume share of wine

Off-trade volume sales higher than on-trade

COMPETITIVE LANDSCAPE

Taiwan Tobacco & Liquor Corp retains leadership of wine

Sea & Land Wine & Spirits Co Ltd gains most ground

Constant launches of new products

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Wine in Taiwan - Category analysis

HEADLINES

PROSPECTS

Greater wine appreciation among Taiwanese

Still light grape wine accounts for largest total volume share of wine

Off-trade volume sales higher than on-trade

COMPETITIVE LANDSCAPE

Taiwan Tobacco & Liquor Corp retains leadership of wine

Sea & Land Wine & Spirits Co Ltd gains most ground

Constant launches of new products

CATEGORY DATA

Alcoholic Drinks in Taiwan - Industry Overview

EXECUTIVE SUMMARY

Total volume growth of alcoholic drinks marginally increases

Greater marketing efforts target younger consumers

Convenience stores is the most important off-trade channel

Alcoholic drinks is expected to witness stable total volume growth

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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