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Learn moreSep 2020
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Sake in Taiwan saw smooth growth over the review period, with steady demand. Many consumers are highly price-sensitive, so they only have a few drinks when dining in a Japanese restaurant.
Canned wine saw growing popularity in Taiwan in 2019, as it is more sustainable given the packaging, and offers greater convenience for those wishing to drink small amounts. Taiwanese consumers care about environmental initiatives.
Instead of formal e-commerce web pages, online channels such as Facebook fan pages were prevalent for wine in 2019. However, due to the strict policy regarding the legal purchasing age for alcoholic drinks, consumers may not make purchases without proof of their age, meaning that e-commerce sales of wine could not take place, even though there is no specific law regulating online sales.
On-trade volume sales of wine are expected to fall by 12% in 2020 in light of the impact of COVID-19. This compares to an expected 1% rise forecast for 2020 during research conducted in May 2019, ie before the spread of COVID-19.
Channel shifts have had a slightly positive impact on non-grape wine, other sparkling wine and still wines in terms of off-trade sales. This is due to the home seclusion trend, with consumers’ reduced ability to make purchases of alcoholic drinks in on-trade establishments leading to a shift towards off-trade purchases for home consumption.
Other sparkling wine is expected to see the strongest recovery in the post-pandemic environment, but even this will be with a moderate total volume CAGR. This category is expected to benefit from the product’s suitability to a wide range of consumption occasions, coupled with its low price and availability.
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Overview
Discover the latest market trends and uncover sources of future market growth for the Wine industry in Taiwan with research from Euromonitor's team of in-country analysts.
Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.
If you're in the Wine industry in Taiwan, our research will save you time and money while empowering you to make informed, profitable decisions.
The Wine in Taiwan market research report includes:
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Why buy this report?
This industry report originates from Passport, our Alcoholic Drinks market research database.
Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.