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Overview:
Understand the latest market trends and future growth opportunities for the Wine industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wine industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Wine in Taiwan report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wine in Taiwan?
- Where is consumer demand for Wine focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Taiwan?
- How are products distributed in Taiwan?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Wine in Taiwan - Category analysis
KEY DATA FINDINGS
2020 IMPACT
On-trade volume sales of wine severely hit by the COVID-19 pandemic in 2020
Great potential for other sparkling wine
Convenience stores gains ground during the COVID-19 pandemic
RECOVERY AND OPPORTUNITIES
Rapid recovery for wine in 2021
Old world wine to remain the favourite
Other sparkling wine set to continue to increase in popularity
CATEGORY DATA
Table 1 Sales of Wine by Category: Total Volume 2015-2020
Table 2 Sales of Wine by Category: Total Value 2015-2020
Table 3 Sales of Wine by Category: % Total Volume Growth 2015-2020
Table 4 Sales of Wine by Category: % Total Value Growth 2015-2020
Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2015-2020
Table 6 Sales of Wine by Off-trade vs On-trade: Value 2015-2020
Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2015-2020
Table 9 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2015-2020
Table 10 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2015-2020
Table 11 Sales of Still White Wine by Price Segment: % Off-trade Volume 2015-2020
Table 12 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2015-2020
Table 13 GBO Company Shares of Still Light Grape Wine: % Total Volume 2016-2020
Table 14 NBO Company Shares of Still Light Grape Wine: % Total Volume 2016-2020
Table 15 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2017-2020
Table 16 GBO Company Shares of Champagne: % Total Volume 2016-2020
Table 17 NBO Company Shares of Champagne: % Total Volume 2016-2020
Table 18 LBN Brand Shares of Champagne: % Total Volume 2017-2020
Table 19 GBO Company Shares of Other Sparkling Wine: % Total Volume 2016-2020
Table 20 NBO Company Shares of Other Sparkling Wine: % Total Volume 2016-2020
Table 21 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2017-2020
Table 22 GBO Company Shares of Non-grape Wine: % Total Volume 2016-2020
Table 23 NBO Company Shares of Non-grape Wine: % Total Volume 2016-2020
Table 24 LBN Brand Shares of Non-grape Wine: % Total Volume 2017-2020
Table 25 Forecast Sales of Wine by Category: Total Volume 2020-2025
Table 26 Forecast Sales of Wine by Category: Total Value 2020-2025
Table 27 Forecast Sales of Wine by Category: % Total Volume Growth 2020-2025
Table 28 Forecast Sales of Wine by Category: % Total Value Growth 2020-2025
Alcoholic Drinks in Taiwan - Industry Overview
EXECUTIVE SUMMARY
COVID-19 impact on alcoholic drinks
COVID-19 country impact
Company response
Retailing shift
On-trade vs off-trade split
What next for alcoholic drinks?
Chart 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2018-2025
Chart 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2018-2025
Chart 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2018-2025
Chart 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2018-2025
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 29 Number of On-trade Establishments by Type 2015-2020
TAXATION AND DUTY LEVIES
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2019
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 30 Retail Consumer Expenditure on Alcoholic Drinks 2015-2020
MARKET DATA
Table 31 Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
Table 32 Sales of Alcoholic Drinks by Category: Total Value 2015-2020
Table 33 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
Table 34 Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
Table 35 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2020
Table 36 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2020
Table 37 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2020
Table 38 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2020
Table 39 GBO Company Shares of Alcoholic Drinks: % Total Volume 2016-2020
Table 40 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2015-2020
Table 41 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2020
Table 42 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2020-2025
Table 43 Forecast Sales of Alcoholic Drinks by Category: Total Value 2020-2025
Table 44 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2020-2025
Table 45 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2020-2025
DISCLAIMER
SOURCES
Summary 2 Research Sources