On-trade volume sales plummeted in 2020 as Peru imposed harsh lockdowns. The situation in 2021 improved somewhat, but curfews and restrictions in the on-trade hampered a recovery, with volume sales remaining far below pre-pandemic levels.
The volume of champagne sales is struggling to recover from the pandemic after witnessing a strong decline in the off and on-trade in 2021. The wide variety of other sparkling wine brands together with rising consumption of still light grape wine has impacted demand for this French product, which is commonly consumed with parties and exclusive events.
Imported wines have increased in Peru in recent years and with the pandemic as home consumption has gained popularity. As a result, the supply of brands from Spain and Italy has expanded, with companies such as Tabernero, GW Yichang, Perufarma, Kahan Licores and Il Pastificio standing out.
The re-opening of on-trade venues and social events will help categories such as sparkling wine, still white wine and still rosé wine to grow rapidly in the coming years. Peru’s vaccination program will play a vital role in enabling a larger part of the population to enter on-trade venues, since a ‘green pass’ is required in most places.
The migration of consumption to the household, as a result of the pandemic, has led to a change in drinking occasions and with it a growing preference for wine. Middle and upper-middle class consumers opt for wine as a way to relax at home after a day's work or to accompany meals.
With its popular Santiago Queirolo and Queirolo wine brands, Santiago Queirolo retained its leadership position on the wine landscape, although its volume share has fallen in 2021. Second-ranked Viña Tacama has improved its position due to the rising popularity of its Tacama brand in still light grape wines.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Wine industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wine industry in Peru, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
Wine
This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).
See All of Our DefinitionsThis report originates from Passport, our Wine research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!