Wine in Peru

PRE-COVID-19 PERFORMANCE

Off-trade remains the dominant channel for wine in 2019

Despite the growing relevance and development of the on-trade channel in alcoholic drinks in Peru, the off-trade channel remained the dominant channel in 2019, with significantly more total volumes sales as the on-trade channel during the year. Amongst the off-trade retailers in wine, food/drink/tobacco specialists is the most important channel, followed at a distance by hypermarkets and supermarkets.

Imported wines maintain strong presence, but domestic wineries looking to develop local wine culture

Peru’s proximity to Chile and Argentina, countries with strong wine cultures, has contributed to the strong presence in Peru of wine from wineries such as Concha y Toro from Chile or Navarro Correas from Argentina, amongst others. Wines from Spain are also popular.

Santiago Queirolo maintains leadership in wine in 2019

With its popular Santiago Queirolo and Queirolo wine brands, Santiago Queirolo held tight to its leadership position in the wine category in 2019, a position the company has held throughout the review period. Similarly, second-ranked Viña Tacama remained in its historic position.

2020 AND BEYOND

COVID-19 impact

On-trade volume sales of wine are expected to fall by 32% in 2020 in light of the impact of COVID-19. This compares to an expected 4% rise forecast for 2020 during research conducted in May 2019, i.

Affected products within wine

Nearly all types of wine are anticipated to see relatively modest single-digit declines in terms of off-volume sales by the end of 2020 as many consumers continue to choose to drink their wine more often at home. The sole type of wine expected to see growth in off-trade volume sales in 2020 is still white wine, but that growth will be only marginal.

Recovery and opportunities

As restaurants, bars, clubs and similar venues resume their services over the forecast period, on-trade volume sales of wine are expected to bounce back with robust double-digit growth beginning in 2022 and then moderating throughout the remainder of the forecast period. That recovery pattern is likely to be mirrored in most specific types of wine, particularly amongst the various types of still light grape wines and sparkling wine.

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