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Country Report

Wine in

Wine in Peru

32 pages, Jun 2018

US$990

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Executive Summary

New Report Guarantee

If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extract FREE!

PROSPECTS

Sparkling wine leads volume growth within wine

Sparkling wine posted the fastest total volume growth in 2017. The premiumisation trend may have fuelled growth, as such products are usually associated with celebration and luxury.

Premiumisation fuels growth of higher-value wines

The premiumisation trend, sustained by the increasing purchasing power of Peruvian consumers and their search for new experiences, especially in an aspirational category such as wine, created the perfect scenario for growth of higher-value wines. In 2017, wine imports grew only slowly in volume terms, but at a faster pace in value terms, which showed that not only more imported wine was being consumed, but at higher prices.

Off-trade remains the most relevant channel for wine

The off-trade channel continued to dominate wine sales in 2017, bit its volume share decreased slightly from in the previous year, which reflected the growing presence of wine within on-trade. High availability of a wide product range within wine through off-trade appeals to consumers and helps to create awareness, which results in increasing consumer interest in trying more products.

COMPETITIVE LANDSCAPE

Santiago Queirolo continues to lead wine

Santiago Queirolo was the undisputed leader within wine in 2017, followed someway behind by Viña Tacama and Bodegas y Viñedos Tabernero.

Manufacturers launch alternative products to capture further consumer groups

In 2017, two alternative products were launched within wine that were aimed at capturing non-traditional Peruvian consumers. The first one was the still light grape wine Divino 7.

Santiago Queirolo launches the campaign “Wine Friday Has Arrived”

The company launched this campaign in the second half of 2017, aiming to increase the occasions for wine consumption. Using a game of words in Spanish (Wine Friday Wine), the brand aims to institutionalise Friday as the day to consume wine, emulating other successful campaigns that associated days with the consumption of certain products, such as Friends' Thursdays (beer) or Turkey’s Thursday.

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Samples

Wine Market Sample Report Wine Market Sample Data

Overview

Why buy this report?

Gain competitive intelligence about market leaders. Track key industry trends, opportunities and threats. Inform your marketing, brand, strategy and market development, sales and supply functions.

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Overview

Discover the latest market trends and uncover sources of future market growth for the Wine industry in Peru with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Wine industry in Peru, our research will save you time and money while empowering you to make informed, profitable decisions.

The Wine in Peru market research report includes:

Analysis of key supply-side and demand trends
Detailed segmentation of international and local products
Historic volumes and values, company and brand market volume shares
Five year forecasts of market trends and market growth
Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

What is the market size of Wine in Peru?
What are the major brands in Peru?
How do sales of new world wine perform in comparisons to old world wine?
Which countries are the main wine exporters and importers?
Is wine mainly consumed in on- or off-trade channels?
Have other sparkling wines like cava and prosecco benefited during the recession at the cost of Champagne?

Why buy this report?

Gain competitive intelligence about market leaders
Track key industry trends, opportunities and threats
Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

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Wine in Peru - Category analysis

HEADLINES

PROSPECTS

Sparkling wine leads volume growth within wine

Premiumisation fuels growth of higher-value wines

Off-trade remains the most relevant channel for wine

COMPETITIVE LANDSCAPE

Santiago Queirolo continues to lead wine

Manufacturers launch alternative products to capture further consumer groups

Santiago Queirolo launches the campaign “Wine Friday Has Arrived”

CATEGORY DATA

Table 1 Sales of Wine by Category: Total Volume 2012-2017
Table 2 Sales of Wine by Category: Total Value 2012-2017
Table 3 Sales of Wine by Category: % Total Volume Growth 2012-2017
Table 4 Sales of Wine by Category: % Total Value Growth 2012-2017
Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2012-2017
Table 6 Sales of Wine by Off-trade vs On-trade: Value 2012-2017
Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2012-2017
Table 9 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2012-2017
Table 10 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2012-2017
Table 11 Sales of Still White Wine by Price Segment: % Off-trade Volume 2012-2017
Table 12 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2012-2017
Table 13 GBO Company Shares of Still Light Grape Wine: % Total Volume 2013-2017
Table 14 NBO Company Shares of Still Light Grape Wine: % Total Volume 2013-2017
Table 15 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2014-2017
Table 16 GBO Company Shares of Champagne: % Total Volume 2013-2017
Table 17 NBO Company Shares of Champagne: % Total Volume 2013-2017
Table 18 LBN Brand Shares of Champagne: % Total Volume 2014-2017
Table 19 GBO Company Shares of Other Sparkling Wine: % Total Volume 2013-2017
Table 20 NBO Company Shares of Other Sparkling Wine: % Total Volume 2013-2017
Table 21 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2014-2017
Table 22 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2013-2017
Table 23 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2013-2017
Table 24 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2014-2017
Table 25 Forecast Sales of Wine by Category: Total Volume 2017-2022
Table 26 Forecast Sales of Wine by Category: Total Value 2017-2022
Table 27 Forecast Sales of Wine by Category: % Total Volume Growth 2017-2022
Table 28 Forecast Sales of Wine by Category: % Total Value Growth 2017-2022

Alcoholic Drinks in Peru - Industry Overview

EXECUTIVE SUMMARY

Beer consumption supports sales of alcoholic drinks

Premiumisation is here to stay

Strong price competition within whiskies impacts many other categories within alcoholic drinks

Traditional grocery retailers are the most relevant outlets for alcoholic drinks

Positive outlook for alcoholic drinks over the forecast period

MARKET BACKGROUND

Legislation

Legal purchasing age and legal drinking age
Drink-driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Table 29 Number of On-trade Establishments by Type 2012-2017

TAXATION AND DUTY LEVIES

Summary 1 Taxation on Alcoholic Drinks 2017
Table 30 Duty Levies on Alcoholic Drinks 2017

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty-free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

Outlook
Summary 2 Key New Product Developments 2017

MARKET INDICATORS

Table 31 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017

MARKET DATA

Table 32 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 33 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 34 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 35 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 36 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 37 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 38 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 39 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 40 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
Table 41 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
Table 42 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2017
Table 43 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 44 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 45 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 46 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022

Megatrends

Country Report

Wine in Peru

New Report Guarantee

Executive Summary

New Report Guarantee

PROSPECTS

Sparkling wine leads volume growth within wine

Premiumisation fuels growth of higher-value wines

Off-trade remains the most relevant channel for wine

COMPETITIVE LANDSCAPE

Santiago Queirolo continues to lead wine

Manufacturers launch alternative products to capture further consumer groups

Santiago Queirolo launches the campaign “Wine Friday Has Arrived”

Samples

Overview

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Samples (FAQs about samples):

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Table of Contents

Wine in Peru - Category analysis

HEADLINES

PROSPECTS

Sparkling wine leads volume growth within wine

Premiumisation fuels growth of higher-value wines

Off-trade remains the most relevant channel for wine

COMPETITIVE LANDSCAPE

Santiago Queirolo continues to lead wine

Manufacturers launch alternative products to capture further consumer groups

Santiago Queirolo launches the campaign “Wine Friday Has Arrived”

CATEGORY DATA

Alcoholic Drinks in Peru - Industry Overview

EXECUTIVE SUMMARY

Beer consumption supports sales of alcoholic drinks

Premiumisation is here to stay

Strong price competition within whiskies impacts many other categories within alcoholic drinks

Traditional grocery retailers are the most relevant outlets for alcoholic drinks

Positive outlook for alcoholic drinks over the forecast period

MARKET BACKGROUND

Legislation

TAXATION AND DUTY LEVIES

OPERATING ENVIRONMENT

Contraband/parallel trade

Duty-free

Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

MARKET INDICATORS

MARKET DATA

DEFINITIONS

SOURCES

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