On-trade volume sales plummeted in 2020 as Peru imposed harsh lockdowns. The situation in 2021 improved somewhat, but curfews and restrictions in the on-trade hampered a recovery, with volume sales remaining far below pre-pandemic levels.
The volume of champagne sales is struggling to recover from the pandemic after witnessing a strong decline in the off and on-trade in 2021. The wide variety of other sparkling wine brands together with rising consumption of still light grape wine has impacted demand for this French product, which is commonly consumed with parties and exclusive events.
Imported wines have increased in Peru in recent years and with the pandemic as home consumption has gained popularity. As a result, the supply of brands from Spain and Italy has expanded, with companies such as Tabernero, GW Yichang, Perufarma, Kahan Licores and Il Pastificio standing out.
The re-opening of on-trade venues and social events will help categories such as sparkling wine, still white wine and still rosé wine to grow rapidly in the coming years. Peru’s vaccination program will play a vital role in enabling a larger part of the population to enter on-trade venues, since a ‘green pass’ is required in most places.
The migration of consumption to the household, as a result of the pandemic, has led to a change in drinking occasions and with it a growing preference for wine. Middle and upper-middle class consumers opt for wine as a way to relax at home after a day's work or to accompany meals.
With its popular Santiago Queirolo and Queirolo wine brands, Santiago Queirolo retained its leadership position on the wine landscape, although its volume share has fallen in 2021. Second-ranked Viña Tacama has improved its position due to the rising popularity of its Tacama brand in still light grape wines.
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This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).See All of Our Definitions
This report originates from Passport, our Wine research and analysis database.
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