The wine culture is expected to continue growing and developing in Guatemala, with players and retailers likely to continue investing in education and awareness campaigns to help improve knowledge about wine. As consumers become more knowledgeable about wine this should in turn help to increase per capita consumption, with there still seen to be room for growth.
It is expected that still red wine will continue to lead wine sales in Guatemala. This category has the most robust portfolio in the country and consumers are more exposed and aware of these products.
Wine producers are expected to remain focused on building sales through modern grocery retailers and through the on-trade channel. Consumers generally buy wine at supermarkets, hypermarkets, discounters, specialist wine stores, or convenience stores if it is a quick purchase, such as on the way home from work.
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Understand the latest market trends and future growth opportunities for the Wine industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).See All of Our Definitions
This report originates from Passport, our Wine research and analysis database.
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