Wine in Côte d'Ivoire achieved outstanding growth in 2025, with both volume and value increases exceeding 7%, positioning it as a notably attractive opportunity in West Africa. Performance was driven by a strong economy, as real GDP expanded by 6%, fuelling higher disposable incomes and prompting consumers to trade up to premium products, particularly in still light grape wine. Despite this dynamism, offline retail, led by supermarkets, continues to dominate distribution, and there was a clear a
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Overview:
Understand the latest market trends and future growth opportunities for the Wine industry in Côte d'Ivoire with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wine industry in Côte d'Ivoire, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Wine in Côte d'Ivoire report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wine in Côte d'Ivoire?
- Where is consumer demand for Wine focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Côte d'Ivoire?
- How are products distributed in Côte d'Ivoire?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Wine in Côte d'Ivoire - Category analysis
Key Data Insights
Wine Summary
Consumers Accelerate Wine Purchases as Economic Confidence Rises
Still Light Grape Wine Outpaces Rivals as Demand Surges
Rising Incomes Prompt Trading-Up Behaviour in Wine Purchases
Consumers Shift to Premium Still Light Grape Wine as Disposable Incomes Rise
Rising Economic Confidence Fuels Premiumisation and Broadens Consumption
Supermarkets Drive Growth as Offline Retail Dominates Purchasing
Alcoholic Drinks in Côte d'Ivoire - Industry Overview
2025 Developments
Key Data Insights
Solibra and Brassivoire Adapt Pricing as Economic Pressures Reshape Consumption
Bock Leads Volume Gains as Rtds Capture Young Urban Drinkers
Imperial Whisky Cola Expands Distribution to Capture Aspirational Young Adults
Urban Consumers Drive Demand for Affordable and Refreshing Drinks
Bock and Other Beers Retain Dominance as Rtds Accelerate
Affordable Formats and Digital Engagement Reshape Brand Strategies
Solibra Leverages Distribution Strength to Retain Leadership
Maquis and Bars Sustain High-Volume Sales through Social Occasions
Accessible Formats and Convenience Stores Drive Gradual Off-Trade Gains
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
On-Trade Establishments
Taxation and Duty Levies
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Country Reports Disclaimer
The following categories and subcategories are included:
Wine
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- Port
- Sherry
- Vermouth
- Other Fortified Wine
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- Apple Wine
- Bokbunjaju
- Cheongju
- Chinese Wine
- Economy Rice Wine
- Fortified Fruit Wine
- Fruit and Berry Wine
- Fruit and Herbal Wine
- Fruit and Honey based Wine
- Fruit Wine
- Lower Mid-Range Rice Wine
- Non-Grape Dessert Wine
- Premium Rice Wine
- Sake
- Takju
- Upper Mid-Range Rice Wine
- Yakju
- Yellow Wine
- Other Non-Grape Wine
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- Champagne
- Other Sparkling Wine
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- Still Red Wine
- Still Rosé Wine
- Still White Wine
- Non Alcoholic Wine
Wine
This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Wine research and analysis database.
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