Competitive Landscape
Local Producers Compete in a Market Led by Dowico’S Distribution Advantage
Dodoma Wine Company (Dowico) holds a leading position in Tanzania's wine market, supported by its flagship Dodoma wine brand and the backing of Tanzania Distilleries Limited (TDL). The acquisition of Dowico by TDL has been pivotal, with increased investment in production, distribution, and imports enabling the brand to expand its reach and consolidate its dominance.
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Overview:
Understand the latest market trends and future growth opportunities for the Wine industry in Tanzania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wine industry in Tanzania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Wine in Tanzania report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wine in Tanzania?
- Where is consumer demand for Wine focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Tanzania?
- How are products distributed in Tanzania?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Wine in Tanzania - Category analysis
Key Data Insights
Wine Summary
Economic Growth and Digital Retail Expand Wine's Consumer Reach
Local Wines Strengthen Their Dominance as Taxation Reshapes Consumer Choice
Rendez-Vous Responds to Rising Demand for Non-Alcoholic Wine
Local Production and Tourism Partnerships Are Set to Drive Wine Market Growth
Affordability and Digital Access Are Set to Drive Wine Market Expansion
Local Producers Compete in a Market Led by Dowico’S Distribution Advantage
On-Trade Experiences Drive Wine Discovery, While Off-Trade Supports Everyday Consumption
Retail E-Commerce Targets Urban Consumers with Mobile-First Premium Offers
Digital Payments and Delivery Apps Accelerate Premium Product Trials
Alcoholic Drinks in Tanzania - Industry Overview
2025 Developments
Key Data Insights
Economic Growth and Urbanisation Drive the Expansion of Alcoholic Drinks
Beer Maintains Dominance While Rtds and Premium Segments Reshape Alcoholic Drinks
Digital Transformation and Sustainability Strengthen Alcoholic Drinks' Performance
Urban Consumers Are Set to Drive an Ongoing Shift Towards Premium, Lighter Drinks
Digital Channels and Local Innovation Reshape Consumer Engagement
Tanzania Breweries Limited and Serengeti Breweries Limited Maintain Their Dominance through Scale and Innovation
Simba Distillery Leverages Football Sponsorships to Challenge Established Spirits Brands
Modern Retail Strengthens Alcholic Drinks Distribution through Value and Choice
Retail E-Commerce Adapts to Cultural Realities to Drive Premium Alcohol Sales
Experiential Retail and Hospitality Partnerships Elevate Premium Drinks
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
On-Trade Establishments
Taxation and Duty Levies
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Country Reports Disclaimer
The following categories and subcategories are included:
Wine
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- Port
- Sherry
- Vermouth
- Other Fortified Wine
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- Apple Wine
- Bokbunjaju
- Cheongju
- Chinese Wine
- Economy Rice Wine
- Fortified Fruit Wine
- Fruit and Berry Wine
- Fruit and Herbal Wine
- Fruit and Honey based Wine
- Fruit Wine
- Lower Mid-Range Rice Wine
- Non-Grape Dessert Wine
- Premium Rice Wine
- Sake
- Takju
- Upper Mid-Range Rice Wine
- Yakju
- Yellow Wine
- Other Non-Grape Wine
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- Champagne
- Other Sparkling Wine
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- Still Red Wine
- Still Rosé Wine
- Still White Wine
- Non Alcoholic Wine
Wine
This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Wine research and analysis database.
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