With consumers returning to their usual pre-pandemic routines and drinking patterns, it is expected that on-trade volume sales will continue to grow during the forecast period. Nonetheless, prevailing economic uncertainty coupled with the rising cost of living is expected to be a significant obstacle to a full recovery, with on-trade volumes not expected to exceed pre-COVID-19 levels until 2026.
Other sparkling wine is expected to remain one of the most dynamic wine categories over the forecast period in total volume terms. The category is likely to benefit from the continued popularity of Prosecco and Cava, along with the growing interest in and awareness of Crémant.
With the number of environmentally and socially conscious consumers on the rise, this is likely to shape market trends and product development going forward. Wine producers, such as Anora, are heavily focused on adopting more sustainable practices, including the introduction of eco-friendly packaging.
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Wine
This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).
See All of Our DefinitionsThis report originates from Passport, our Wine research and analysis database.
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