Competitive Landscape
Henkell Freixenet Strengthens Its Lead in Sparkling Wine
The competitive landscape in wine displays notable concentration in specific product areas, and particularly within sparkling wine, where Henkell Freixenet maintains a strong grip. The company’s position is reinforced by the ongoing strength of its Torley brand, with Mionetto prosecco and Freixenet cava remaining close competitors.
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Overview:
Understand the latest market trends and future growth opportunities for the Wine industry in Estonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Wine industry in Estonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty
The Wine in Estonia report includes:
- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volume and value sizes, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent research methodology, conducted in-country
This report answers:
- What is the market size of Wine in Estonia?
- Where is consumer demand for Wine focussed?
- Which is being consumed more; beer, wine or spirits?
- Where is demand growing? Stagnating?
- How is the operating environment for alcoholic drinks changing?
- Which are the leading brands in Estonia?
- How are products distributed in Estonia?
- What are the key trends in new product development?
- Do consumers want value for money or added value?
- How will macroeconomic context and shifting cultural values shape future growth?
- How will COVID-19 and recession impact the alcoholic drinks industry?
- Where is future growth expected to be most dynamic?
Wine in Estonia - Category analysis
Key Data Insights
Wine Summary
Cold Weather and Tax Rises Drive Sales Down as White Wine Outperforms
Demand for Lighter Indulgence Boosts White Wine as Still Grape Leads in Volume
Younger Adults Embrace Lighter Wines as White Gains Share
Retailers and Brands Respond to Evolving Demand with Innovation
Henkell Freixenet Strengthens Its Lead in Sparkling Wine
Rimi and Maxima Expand Reach as Supermarkets Maintain Dominance
Prisma and Selver Reinforce E-Commerce While Offline Rivals Hold Ground
Alcoholic Drinks in Estonia - Industry Overview
2025 Developments
Key Data Insights
Excise-Driven Choices Force Consumers to Trade Down or Premiumise
Beer Remains Dominant as Rtds Attract a New Generation
Vodka and Brandy Lose Ground as Lighter and Mixed Drinks Gain Appeal
Health-Focused Consumers Shift Towards Lighter and Premium Choices
Younger Adult Drinkers Drive Demand for Innovative Lighter Beverages
Producers Innovate to Balance Health Trends and Value Pressures
A Le Coq and Saku Õlletehase Defend Their Lead as Private Label Gains Traction
Discounters Attract Value-Seeking Shoppers as E-Commerce Lags
Weather and Tax Hikes Drive Shift From Horeca to Retail
Legislation
Legal Purchasing Age and Legal Drinking Age
Drink Driving
Advertising
Smoking Ban
Opening Hours
On-Trade Establishments
Taxation and Duty Levies
Contraband/Parallel Trade
Duty Free
Cross-Border/Private Imports
Country Reports Disclaimer
The following categories and subcategories are included:
Wine
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- Port
- Sherry
- Vermouth
- Other Fortified Wine
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- Apple Wine
- Bokbunjaju
- Cheongju
- Chinese Wine
- Economy Rice Wine
- Fortified Fruit Wine
- Fruit and Berry Wine
- Fruit and Herbal Wine
- Fruit and Honey based Wine
- Fruit Wine
- Lower Mid-Range Rice Wine
- Non-Grape Dessert Wine
- Premium Rice Wine
- Sake
- Takju
- Upper Mid-Range Rice Wine
- Yakju
- Yellow Wine
- Other Non-Grape Wine
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- Champagne
- Other Sparkling Wine
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- Still Red Wine
- Still Rosé Wine
- Still White Wine
- Non Alcoholic Wine
Wine
This is the aggregation of still and sparkling light grape wines, fortified wine and vermouth and non-grape wine. In terms of alcohol content, light wine usually falls into the 8-14% ABV bracket while fortified wine ranges from 14-23% ABV. Low and non-alcoholic wine is also included in the data (attributed to each sector as appropriate).
See all of our definitionsWhy buy this report?
- Gain competitive intelligence about market leaders.
- Track key industry trends, opportunities and threats.
- Inform your marketing, brand, strategy and market development, sales and supply functions.
This report originates from Passport, our Wine research and analysis database.
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